We are Luminary
Luminary (n). One who has attained eminence in their field. One who inspires. Luminary supports, protects and guides the way.
Celebrating 25 years of making digital bright
From humble beginnings with four people in a studio apartment, to a thriving full-service digital agency with more than 85 people across two continents… We have now been creating brighter digital experiences for two and a half decades, making us one of the longest-standing digital agencies in Australia! Take a trip down memory lane with us, as we reflect on the milestones that have shaped the agency we are today.
View the timelineAbout Us
We’re an award-winning independent digital agency.
With a portfolio that includes some of the most well-known names in the Australian government, retail and corporate sectors, our offering includes strategy, discovery, SEO, data analytics, content strategy, UX design, digital design, product design, digital transformation, website and web app development, QA, and ongoing support and maintenance. We specialise in the implementation of mid to large-scale digital projects across leading DXP, CMS and headless platforms including Kentico, Kontent.ai, Optimizely, Sitecore and Umbraco.
Our experience covers a broad range of industries, including automotive, charities and NFPs, education, e-commerce and retail, financial services, government, health, manufacturing, professional services, property and construction, and tourism and hospitality.
We’ve been in business since 1999, so we’ve seen the industry evolve, riding the waves of growth and adaptation. Experience is a hallmark of our offering, both in terms of the experience we hold, and the experiences we create. We bring together some of the brightest minds in digital to craft experiences that are intuitive, engaging, impactful and enlightening.
Mission
To make digital bright and the human experience brighter.
What does this mean? It means making the websites we build perform quickly and flawlessly. It means helping our clients navigate stakeholder sign-offs so they can win at their jobs and go home happy. It means giving our team the freedom to work in a way that works for them. It means creating beautiful, functional digital products while committing to carbon neutrality.
Ultimately, it means creating experiences that excite and inspire.
Who we are
Real
We're authentic and down-to-earth, true to ourselves and honest to our clients. We say what we'll do, and we do what we say.
Solid
We've been in the business since 1999. Everything we say and do is backed by solid experience and proven results.
Human
We put people first every time – in our business and our work. Creating genuinely human-centred experiences is what drives us.
Bright
We aim to be the brightest minds in digital – intelligent, insightful and enlightening. We’re always looking for new ways to make a difference.
Some stats
Years in operation.
Trees planted to offset carbon impact.
Awards won.

Our people
Meet our team of bright minds, ready to harness digital for good.

















































































Our clients
Helping these (and many more) amazing clients unlock their potential is what gets us out of bed each day.
Luminary is a Certified B Corp
Since 2021 we have committed to using our business as a force for good.
Read about our B Corp journeyWhere you can find us…
We have a team that is widely dispersed across Australia and Indonesia but you can find our offices in these locations.
Awards 🏆
The best rewards are the results we’ve achieved for our clients, but we’ve also picked up quite a few awards along the way.
Award
Winner
Award
Winner
Bronze Winner - Digital Design
Indigo Awards
Freightliner

Silver Winner - UX, Interface & Navigation
Indigo Awards
Freightliner

No.31
GoodCompany
Luminary

Award
Winner
Distinction - Automotive
Communicator Awards
Fuso Trucks

Gold Winner - Corporate
New York Design Awards
IFM Investors

Gold Winner - Corporate
London Design Awards
IFM Investors

Silver Winner - UX, Interface & Navigation
Indigo Awards
Fuso Trucks

Silver Winner - Entertainment & Leisure
Melbourne Design Awards
Fandelo

Silver Winner - Finance
Sydney Design Awards
IFM Investors

No.30
Top 30 Workplaces to Give Back
Luminary

Winner - Apps & Mobile / Entertainment
Web Excellence Awards
Fandelo

Winner - Automotive
Web Excellence Awards
Freightliner

Award
Winner
Optimizely Solution Partner of the Year
APAC
Luminary

Silver Winner - Corporate
Sydney Design Awards
Kapitol Group

No.32
Top 40 Workplaces to Give Back
Luminary

Winner - Automotive
Web Excellence Awards
Fuso Trucks

Winner - Construction
Web Excellence Awards
Kapitol Group

Award
Winner
Best Studio
Melbourne Design Awards
Luminary

No.16
Great Place to Work
Luminary

No.28
Top 40 Workplaces to Give Back
Luminary

Award
Winner
Gold Winner - Health
Sydney Design Awards
Cancer Council

Honorable Mention - Best Innovation with Emerging Technologies
Sitecore Experience Awards
PGH Bricks & Pavers
Case StudyNo.33
Top 40 Workplaces to Give Back
Luminary

Award
Winner
Silver Winner - Entertainment & Leisure
Melbourne Design Awards
Crown

Silver Winner - NFP
W3 Awards
Our Watch

Gold - Entertainment & Leisure
Sydney Design Awards
Crown

No.37
Top 40 Workplaces to Give Back
Luminary

Award
Winner
No.12
Best Places to Work – Australia
Luminary

Gold Winner - Websites - User Experience
Communicator Awards
Australian Apprenticeship Pathways
Case Study
Silver Winner - Websites - Education
Communicator Awards
Australian Apprenticeship Pathways
Case Study
Silver Winner - Websites - User Interface
Communicator Awards
Australian Apprenticeship Pathways
Case Study
Site of the Year - Best Integration
Kentico
Melbourne Airport

Silver - Business Operations
Melbourne Design Awards
Oliver Hume

Gold - Business Operations
Sydney Design Awards
Oliver Hume

No.27
Top 40 Workplaces to Give Back
Luminary

Award
Winner
Silver Winner - Websites - Construction
Communicator Awards
Schneider Electric

Silver Winner - Websites - Law and Legal Services
Communicator Awards
Arnold Bloch Leibler
Case Study
Ascender Partner Award
Episerver
Luminary
Site of the Year Awards - Best Integration
Kentico
Melbourne Airport

Gold - Home & Living
Melbourne Design Awards
Schneider Electric

Official Honoree
Webby Awards
Australian Apprenticeship Pathways

Silver - Construction
W3 Awards
Schneider Electric

Award
Winner
Gold Winner - Websites - Structure and Navigation
Communicator Awards
Australian Seniors Insurance Agency
Case Study
Silver Winner - Websites - Computer/IT: Software
Communicator Awards
QSR International

Silver Winner - Websites - Home Page
Communicator Awards
QSR International

Silver Award - Corporate
Melbourne Design Awards
QSR International

Silver Winner - Education
W3 Awards
Catholic Education Commission Victoria

Award
Winner
Gold Winner - Education
Communicator Awards
Deakin University Student Association

Gold Winner - Home Page
Communicator Awards
Deakin University Student Association

Gold Winner - Insurance
Communicator Awards
CGU Insurance

Silver Winner - Insurance
W3 Awards
CGU Insurance

Award
Winner
Site of the Year Awards - Best Education site
Kentico
Deakin University Student Association

Gold Winner - Digital Experience Website
Melbourne Design Awards
Deakin University Student Association

Silver Winner - Digital Experience Website
Melbourne Design Awards
Schneider Electric

State Winner - Government
Web Awards
VIctorian Ombudsman

Award
Winner
Winner - Websites – Health
Communicator Awards
Breastscreen Victoria

Winner - Charitable Organisations/NFP
Communicator Awards
Breastscreen Victoria

State Honouree - Education
Web Awards
Swinburne Student Amenities Association

State Winner - Not For Profit
Web Awards
Arthritis Victoria

Award
Winner
Site of the Year
Kentico
Curve

National Finalist - Best Overall HTML/CSS
Web Awards
Shrine of Remembrance

National Finalist - Best Overall User Experience
Web Awards
Shrine of Remembrance

National Finalist - Best Overall Visual Design
Web Awards
Shrine of Remembrance

National Finalist - Government
Web Awards
Essential Services Commission

Award
Winner
Winner - 30 Under 30
B&T
Adam Griffith

Site of the Year
Kentico
Green & Gold Army

Site of the Year
Kentico
Purvis Beer

Site of the Year finalist
Kentico
Shrine of Remembrance

National Finalist - Culture & Events
Web Awards
Green & Gold Army

National Finalist - Personal
Web Awards
Mining Man

Award
Winner
National Finalist - For The People
Web Awards
Potier

Award
Winner
Site of the Year
Kentico
Birth.com.au

Web Award - Best Blog
SmartCompany
Parenting Ideas

National Excellence Award - Best Swim School Website
Swim Australia
Paul Sadler Swimland
