Sarah Crooke

Data Analytics Consultant

B. Multimedia, GradCert Education, GradCert Project Management, GradDip Data Analytics

Sarah investigates client performance and creates data-driven insights that improve digital products.

Sarah has worked in the digital industry for over 20 years in various roles that include developer, project manager and account manager. She now uses all these acquired skills to implement analytics code and provide insights from the data it provides. Data has always been a passion of Sarah's and she loves the opportunities it can provide when looked at with a keen eye and digital know-how. She has worked on digital analytics for some of Australia's leading organisations, including Telstra, JB HiFi, the Australian Government and the Starlight Foundation.

When Sarah isn't looking at data, she is either planning for, or on, a trip around the world. Sarah has visited all seven continents and over 50 countries, with many more on the way.

Sarah Crooke. Detail shot

Quick facts about Sarah

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Inspired by

Simo Ahava, the guru of Google Analytics and Google Tag Manager, not just for his mind but his willingness to support the community and share his skills.

Fun fact

Sarah once appeared in House Hunters International in Mongolia.

There's more where Sarah came from...

It takes a constellation of talents to create great experiences. Here are a few more of the stellar individuals that make Luminary shine.

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