Health
The internet is flooded with pseudo-medical information and misguided health advice. The situation is compounded by the growing number of patients turning to the internet for answers to health-related problems.
The challenge for legitimate health service providers is to establish trust and distinguish themselves from the cacophony of less-than-authoritative voices in this space.
Having a high-quality website and supporting digital assets is absolutely essential to achieving this.Further, people with health concerns not only need to have access to reliable and accurate information, they also need to be able to find it easily.
At Luminary, we see these objectives as baseline requirements. But we don’t stop there. Our mission is to go beyond established norms and find even better and more innovative ways to utilise technology to help you improve the lives of the people who rely on your services.
And the proof?
A snapshot of our clients
Heart Foundation
Heart Foundation funds lifesaving heart research, education and work to improve heart disease prevention and care for all Australians.
Cancer Council Australia
Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.
Life-Space Probiotics
Life-Space turned to Luminary to help expand its product, Australia’s number one probiotic, into the global scene.
Our expertise
Key team members
Liam Thomas
Engagement Director
With more than 20 years’ experience in technology consulting – including seven at the helm of a prominent digital agency – Liam brings a wealth of knowledge to his role as Engagement Director.
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Anne-Marie Baker
Senior Producer
Anne-Marie is a Digital Producer who loves using data to create a frictionless journey for clients and their audiences.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
Luminary offers more than just a set of isolated and unconnected digital solutions. Clients come to us because they need a strategic business partner to help shape their digital landscape – that’s one of the reasons we are able to celebrate such long term relationships with them.
UX Design
Our mission is to make digital bright, and the human experience brighter. The work we do in the UX design space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Useful links
Check out the handy resources below for downloadable guides, checklists and templates to help you smash your digital strategy targets.
How to choose the right CMS
How to choose the right CMS
By Adam Griffith, 8 minute read
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
Creating a digital strategy roadmap
Creating a digital strategy roadmap
By Liam Thomas, 6 minute read
A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
How to brief a digital agency
How to brief a digital agency
By Liam Thomas, 6 minute read
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
How to do a content audit
How to do a content audit
By Tami Iseli, 8 minute read
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
How to perform a website audit
How to perform a website audit
By Adam Griffith, 5 minute read
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Smarter Digital Marketing
Our guide to Xperience by Kentico
Selecting a digital agency? Read this first...
Selecting a digital agency? Read this first...
By Adam Griffith, 7 minute read
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.
APRA CPS234: The pathway to compliance
APRA CPS234: The pathway to compliance
By Liam Thomas, 6 minute read
A practical overview on what it takes to prepare for and become compliant with the APRA prudential standard for information security.
