Health

Health

The internet is flooded with pseudo-medical information and misguided health advice. The situation is compounded by the growing number of patients turning to the internet for answers to health-related problems.

The challenge for legitimate health service providers is to establish trust and distinguish themselves from the cacophony of less-than-authoritative voices in this space.

Having a high-quality website and supporting digital assets is absolutely essential to achieving this.Further, people with health concerns not only need to have access to reliable and accurate information, they also need to be able to find it easily. 

At Luminary, we see these objectives as baseline requirements. But we don’t stop there. Our mission is to go beyond established norms and find even better and more innovative ways to utilise technology to help you improve the lives of the people who rely on your services.

Client Evolution Health
Client Kidney Health Australia
Client Diaverum
Client beyondblue

How to do a content audit

How to do a content audit

Tami Iseli

By Tami Iseli, 9 minute read

A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.

How to perform a website audit

How to perform a website audit

Adam Griffith

By Adam Griffith, Strategy, Design, Development, Hosting 5 minute read

Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.

How to brief a digital agency

How to brief a digital agency

Liam Thomas

By Liam Thomas, Strategy 6 minute read

Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.

Creating a digital strategy roadmap

Creating a digital strategy roadmap

Liam Thomas

By Liam Thomas, Strategy 6 minute read

A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.

Websites

Smarter Digital Marketing

Our guide to Kentico's Online Marketing Solution

Selecting a digital agency? Read this first...

Selecting a digital agency? Read this first...

Adam Griffith

By Adam Griffith, Strategy 7 minute read

Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.

Content Services

Content Spreadsheet for Google Calendar

This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.

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