Adam Griffith

Managing Director & Owner

B.Comm (Actuarial Studies & Finance) (Melbourne)

Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.

Adam brings a rare blend of creativity and analytical thinking to his role as Managing Director. With an academic background in actuarial studies and finance, and years of experience in business and technology, he is adept at connecting organisational requirements with technical solutions. A trusted digital marketing advisor and Kontent.ai Strategy MVP, he guides clients through the minefield of options with one foot firmly in their world of business. Adam has advised many of Australia's leading brands on their digital strategies, helping to transform their businesses through digital.

Just as comfortable on the dance floor as he is in the boardroom, Adam has been known to turn heads with his rendition of Michael Jackson's moonwalk. He's also pretty handy on a soccer pitch as a player and junior league coach.

Adam Griffith

Quick facts about Adam

Favourite emoji

🙏

Star sign

Cancer

Chinese zodiac

🐕Dog

Inspired by

My Mum and Dad, for their selfless and tireless commitment to the people that matter most to them - their three kids. 

Fun fact

Adam was in a boy band at high-school called 4mula that toured the local backyard parties. 🎤

Adam's expertise and writings

Value of the discovery process

7 min read

How to lay the right foundation for your digital asset

What's the best pathway towards building a website which will appreciate in value over time?

Adam Griffith
Adam Griffith

02 June 2022

7 minute read

Calculator and spreadsheet

10 min read

How to budget for a large website

What does it take to build a substantial, high-quality website? And how much will you need to spend? 

Adam Griffith
Adam Griffith

31 May 2022

10 minute read

Toolbox with a number of digital apps and tools inside

9 min read

Building a martech stack

Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.

Adam Griffith
Adam Griffith

29 March 2022

9 minute read

Selecting a digital agency hero

7 min read

Tips for choosing a digital agency

Choosing the right digital agency to work with can be a time-consuming process. However, finding the best match is critical to getting the outcome you want. If you’re looking for a new digital agency, we’d like to help make the search easier with these easy tips and a downloadable agency scorecard template to help you make the right selection.

Adam Griffith
Adam Griffith

13 January 2022

7 minute read

An image of a digital device with logos of various apps overlaid

8 min read

How to choose the right CMS

You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.

Adam Griffith
Adam Griffith

29 July 2022

8 minute read

The JAMstack - Jam on waffles

9 min read

Benefits of the Jamstack – from buzzword to business ready

The Jamstack is a modern approach to building fast, secure, and cost-effective websites and apps. In this article Luminary MD Adam Griffith explains the six 'Ss' of the Jamstack – Speed, Stability, Scalability, Security, Serviceability and Simplicity – to show why this movement is now business ready.

Adam Griffith
Adam Griffith

12 May 2020

9 minute read

Personalised web page saying Welcome Back Joan

5 min read

What is Kentico Xperience and where should I start?

Kentico Xperience – formerly Kentico EMS – can be a powerful extension to your marketing arsenal but knowing where to start can be tricky.

Tami Iseli
Tami Iseli&Adam Griffith

02 June 2020

5 minute read

Cemetery overgrown with plants

10 min read

Will conversational interfaces sound the death knell for websites?

There's little doubt that conversational interfaces will become an important communication channel for Australian brands – but is it really time for the ravens to descend on websites?

Adam Griffith
Adam Griffith

26 April 2019

10 minute read

There's more where Adam came from

It takes a constellation of talents to create great experiences. Here are a few more of the stellar individuals that make Luminary shine.

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