Umbraco logo


Umbraco is the leading open source ASP.NET Content Management System complemented by Umbraco Cloud (a PaaS offering from Umbraco HQ) and Umbraco Heartcore (SaaS Headless CMS). Home to two Umbraco MVPs, two Certified Masters and multiple certified developers, Luminary has a strong Umbraco team.

Luminary is an Umbraco Platinum Partner and an officially recognised Contributing Partner. We have Umbraco developers and designers with years of experience in Sydney, Melbourne and beyond. Our Umbraco experts have worked with clients across a broad range of industries, including real estate, health, financial services, and manufacturing. We also offer content, marketing, UX and analytics services for Umbraco websites.

Umbraco Platinum and Contributing Partner logo

Umbraco is a full-featured, open source CMS with the power and flexibility to cater for start-ups right through to global brands. With more than 700,000 sites powered by Umbraco globally, it is one of the fastest-growing .NET Content Management Systems.

Umbraco is headquartered in Denmark but is supported by a network of more than 200,000 active users around the world who are consistently updating and improving the platform. Umbraco has been in operation as an open source CMS provider since 2005.

Core Umbraco CMS features

  • No ongoing licence fee makes it cost effective
  • A simple, intuitive user interface
  • Multi-channel delivery – Umbraco can be used to deliver content on anything from websites to mobile apps, digital signage and IoT devices
  • Design freedom – Umbraco can be used as a headless CMS, so you can use whatever front end code you like
  • Inherent .NET MVC support enabling you to achieve very specific markup needs
  • Supports agile processes to help you get your project live faster
  • Umbraco’s full API for both front and back end allows for ease of integration with third party systems, including your CRM, e-commerce platform, personalisation engine and other on-premise legacy business systems
  • Versioned content gives you an ‘infinite undo button’ allowing you to easily roll back to an earlier version
  • Built-in image cropper ensures your images are presented correctly regardless of the device your visitor is using
  • Form Builder allows you to build anything from a simple contact form to a complex questionnaire without any need for coding
  • Allows you to easily control how your content will look on social media 
  • Semantic content lets you personalise the visitor experience using parameters such as location, interests, time or third party segmentation tools
  • User management features allow you to control permissions and access for different role types
  • Optional cloud hosting – with Microsoft Azure – means your site will automatically receive the latest bug fixes and security features (Microsoft Azure will also give you peace of mind, knowing that your site is running on the best infrastructure and backed by a reputable global company)
  • Run and manage multiple websites from a single Umbraco installation
  • In-built support for multi-lingual sites

Umbraco Content Delivery API

The Content Delivery API delivers headless capabilities built directly into Umbraco. It allows you to retrieve your content items in a JSON format and lets you present them in different channels using your preferred technology stack. This feature preserves the friendly editing experience of Umbraco, while also ensuring a performant delivery of content in a headless manner. And with its different extension points, you can tailor this API to fit a broad range of requirements.

The Content Delivery API can be self-hosted or run on Umbraco Cloud, providing you with the option of customising Umbraco to suit business requirements. This hybrid headless system allows you to deliver content to your third party applications or mobile apps while still giving content authors a rich WYSIWYG experience when creating traditional component-based web pages.

Managed Umbraco products

In addition to the open source CMS, Umbraco also offers Umbraco Cloud (Platform as a Service) and Umbraco Heartcore (headless CMS), with which we have web development experience. 

Umbraco Cloud 

Umbraco Cloud is Umbraco's Platform as a Service (PaaS) offering. The open-source Umbraco CMS is deployed to Azure infrastructure managed by Umbraco HQ. Hosting, website set-up, latest bug and security fixes are all automated giving developers more time to focus on developing new features. Centralised user management, data security, automatic TLS Certificates and HTTPS for all Cloud sites via Cloudflare, and features such as ContentFlow and Baselines reduce time-to-market.

With data centres across the world, you can now choose to host your Umbraco Cloud project in eastern Australia in addition to data centres in East US, West Europe and South UK. Luminary is proud to have partnered with Umbraco HQ in realising the Umbraco Cloud Australian data centre and was responsible for delivering the first commercial customer to the Australian data centre.

Umbraco Heartcore 

Umbraco Heartcore is Umbraco's Software as a Service (SaaS) Headless CMS offering. Heartcore is built on top of the open-source CMS, deployed on Azure infrastructure and uses Cloudflare CDN for content and media delivery. Content is served via a dynamic RESTful API, with GraphQL out of the box. The API nature of this product makes the consuming application platform agnostic. However Umbraco HQ provides libraries for .NET Core and Node JS. Heartcore has a familiar Umbraco back-office and content structured in a tree format. Content Management APIs, WebHooks, API browser, Image Manipulation Service on the CDN and multi-language support also come out of the box.

Our Umbraco expertise

Our Umbraco team consists of developers and solution architects and is led by Emmanuel Tissera and Mario Lopez, two of just a handful of Umbraco MVPs in Australia.

Emmanuel Tissera

Emmanuel Tissera

Technical Director, Umbraco MVP

As Technical Director, Emmanuel works closely with our clients while providing leadership and mentoring to the development team.

Mario Lopez

Mario Lopez

Solutions Architect, Umbraco MVP, Optimizely Developer, Team Lead

Mario is an experienced .NET & Optimizely developer, and an Umbraco MVP and Certified Master.


Ayu Laksmita

Senior Developer and Team Lead

Ayu is an experienced software engineer with expertise in Kentico Xperience, Sitecore and Umbraco.

Tony Duan

Tony Duan

Solutions Architect & Team Lead

Tony is a certified CMS developer across Kentico Xperience and Optimizely, with a strong mastery of complex integrations.

Picture of Front Luminary team member, Jess

Jessica Djauhari

Web Developer

Jess is a quiet-achieving developer with a penchant for perfection.

Umbraco Platinum Partner

3 min read

Luminary becomes first Umbraco Platinum Partner in Australia

We are excited to announce that we have become the first and only Umbraco Platinum Partner in Australia. In a parallel development, we have also been instrumental in the establishment of an Umbraco hosting region in Australia.

Emmanuel Tissera
Emmanuel Tissera

28 August 2023

3 minute read

Emmanuel Tissera and Mario Lopez - Umbraco MVPs

2 min read

Two Luminary developers awarded title of Umbraco MVP

Luminary is proud to announce that our Technical Director Emmanuel Tissera and Solutions Architect Mario Lopez have renewed their Umbraco MVP titles for 2022.

Tami Iseli
Tami Iseli

24 June 2022

2 minute read

Composable DXP Umbraco

6 min read

Umbraco introduces composable DXP offering

Umbraco’s Composable DXP makes integrations simpler, easier and more intuitive.

Mario Lopez
Mario Lopez

30 June 2022

6 minute read

R&J Batteries home page

4 min read

Umbraco Cloud Australian data centre welcomes first commercial customer

Luminary has delivered the first commercial customer to the Umbraco Cloud Australian data centre.

Tami Iseli
Tami Iseli&Emmanuel Tissera

13 December 2023

4 minute read

Codegarden crowd shot

5 min read

Umbraco cDXP targets enterprise market 

At Codegarden 2022, Umbraco HQ revealed ambitious plans to market Umbraco cDXP (composable Digital Experience Platform) to lower enterprise and upper midmarket company segments. As an attendee of the Umbraco Gold Partner Summit and Developer conference, Emmanuel Tissera shares some of his insights.

Emmanuel Tissera
Emmanuel Tissera

01 July 2022

5 minute read

An image of a digital device with logos of various apps overlaid

8 min read

How to choose the right CMS

You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.

Adam Griffith
Adam Griffith

29 July 2022

8 minute read

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