Education is no longer a predictable, linear journey. These days, it’s much more of a ‘choose your own adventure story’.

More than ever before, students are dictating how, when and where they consume educational services.

The typical profile of a higher education student, in particular, has undergone phenomenal transformation. The stereotype of the 18-24 year-old uni student or apprentice has given way to a much broader cross-generational further learning population. 

The challenge for service providers is finding a way to communicate with such a diverse audience that resonates with each individual’s personal circumstances, life stage and tech savviness. The one-size-fits-all approach just doesn’t cut it anymore. 

You need to be able to segment audiences and tailor information to their needs, and you need to be able to deliver it fast. With a large number of educational clients in our portfolio, we’re familiar with the issues you face. We’re experts in managing large volumes of data, integrating third party systems, automating routine tasks, and creating user journeys that help your audience quickly find the information they need.

It is difficult to imagine a more complex website rebuild than the task IIS and Luminary embarked on in late 2016. The site manages around 100,000 pieces of data and a wealth of purpose-built resources. Luminary’s design and technical teams came up with an approach that is enabling people’s access to information relevant to their decision making, and connecting them with the physical networks that can take their enquiry further. Luminary’s solution also ensures that this is happening on the platforms the individual prefers to use. Project implementation was incredibly smooth, with the ‘new site’ readily adopted in the field.

Ian Marett, Managing Director, Integrated Information Service


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