Education is no longer a predictable, linear journey. These days, it’s much more of a ‘choose your own adventure story’.

More than ever before, students are dictating how, when and where they consume educational services.

The typical profile of a higher education student, in particular, has undergone phenomenal transformation. The stereotype of the 18-24 year-old uni student or apprentice has given way to a much broader cross-generational further learning population. 

The challenge for service providers is finding a way to communicate with such a diverse audience that resonates with each individual’s personal circumstances, life stage and tech savviness. The one-size-fits-all approach just doesn’t cut it anymore. 

You need to be able to segment audiences and tailor information to their needs, and you need to be able to deliver it fast. With a large number of educational clients in our portfolio, we’re familiar with the issues you face. We’re experts in managing large volumes of data, integrating third party systems, automating routine tasks, and creating user journeys that help your audience quickly find the information they need.

And the proof?

A snapshot of our work

Three people talking


Insurance and finance industry professional association ANZIIF wanted to elevate the member experience on its Sitecore website.

Two students using a piece of machinary

Australian Apprenticeships Pathways

This streamlined site is an amalgamation of two complex sites into one, where the journey is tailored to the needs of discrete user groups.

Melbourne Business School home page on a desktop

Melbourne Business School

Home to leading executive education programs, Melbourne Business School needed a website that would match the calibre of its courses.

William Angliss About page on a tablet

William Angliss Institute

William Angliss Institute needed a website that would be a best-in-class competitive tool against universities, TAFEs and Registered Training Organisations.

Image showing DUSA website on a mobile phone

Deakin University Student Association

Luminary has created an innovative, multi-device experience for today's digitally native university students.

Four young people looking at their mobile phones

AusAppPathways App

The Australian Apprenticeships and Traineeships Information Service needed to create a mobile-friendly tool to help people make their chosen career a reality.

MLC students

Methodist Ladies' College

Methodist Ladies’ College needed a website that would provide a world-class user experience to match the quality of the education it provides.

Picture of a student standing in a classroom holding a Pearson textbook

Pearson Australia Schools

Pearson is a leader in the education publishing market, supporting over 25 million students across 70 different countries. The global dominance of this British-founded company has meant that most Australian students have used a Pearson textbook or digital resource as part of their primary, secondary or tertiary schooling.

It is difficult to imagine a more complex website rebuild than the task IIS and Luminary embarked on in late 2016. The site manages around 100,000 pieces of data and a wealth of purpose-built resources. Luminary’s design and technical teams came up with an approach that is enabling people’s access to information relevant to their decision making, and connecting them with the physical networks that can take their enquiry further. Luminary’s solution also ensures that this is happening on the platforms the individual prefers to use. Project implementation was incredibly smooth, with the ‘new site’ readily adopted in the field.

Useful links

Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.

An image of a digital device with logos of various apps overlaid

8 min read

How to choose the right CMS

You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.

Adam Griffith
Adam Griffith

29 July 2022

8 minute read

Toolbox with a number of digital apps and tools inside

9 min read

Building a martech stack

Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.

Adam Griffith
Adam Griffith

29 March 2022

9 minute read

Digital Roadmap

6 min read

How to create a digital strategy roadmap

A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.

Liam Thomas
Liam Thomas

01 February 2019

6 minute read

Laptop screen showing Google analytics page with coffee cup in the background

5 min read

How to perform a website audit

Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.

Adam Griffith
Adam Griffith

20 April 2018

5 minute read

Brief Digital Agency

6 min read

How to brief a digital agency

Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.

Liam Thomas
Liam Thomas

24 February 2017

6 minute read

Image of a statue head with microservices icons coming out of it

Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.

Cartoon-style image of a woman interacting with a product interface

A Guide to Digital Product Design

Everything you need to know if you're considering developing and launching a digital product.

Content Audit

5 min read

Why conducting a content audit is essential

Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.

Victoria Whatmore
Victoria Whatmore

31 July 2023

5 minute read

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