Education is no longer a predictable, linear journey. These days, it’s much more of a ‘choose your own adventure story’.
More than ever before, students are dictating how, when and where they consume educational services.
The typical profile of a higher education student, in particular, has undergone phenomenal transformation. The stereotype of the 18-24 year-old uni student or apprentice has given way to a much broader cross-generational further learning population.
The challenge for service providers is finding a way to communicate with such a diverse audience that resonates with each individual’s personal circumstances, life stage and tech savviness. The one-size-fits-all approach just doesn’t cut it anymore.
You need to be able to segment audiences and tailor information to their needs, and you need to be able to deliver it fast. With a large number of educational clients in our portfolio, we’re familiar with the issues you face. We’re experts in managing large volumes of data, integrating third party systems, automating routine tasks, and creating user journeys that help your audience quickly find the information they need.
And the proof?
A snapshot of our clients and industry recognition
Australian Apprenticeships Pathways
This streamlined site is an amalgamation of two complex sites into one, where the journey is tailored to the needs of discrete user groups.
Melbourne Business School
Deakin University Student Association
Luminary has created an innovative, multi-device experience for today's digitally native university students.
The Australian Apprenticeships and Traineeships Information Service needed to create a mobile-friendly tool to help people make their chosen career a reality.
It is difficult to imagine a more complex website rebuild than the task IIS and Luminary embarked on in late 2016. The site manages around 100,000 pieces of data and a wealth of purpose-built resources. Luminary’s design and technical teams came up with an approach that is enabling people’s access to information relevant to their decision making, and connecting them with the physical networks that can take their enquiry further. Luminary’s solution also ensures that this is happening on the platforms the individual prefers to use. Project implementation was incredibly smooth, with the ‘new site’ readily adopted in the field.
Key team members
Senior Digital Producer
As a Senior Digital Producer, Catherine is renowned for her unwavering efficiency and razor-sharp attention to detail.
Senior Web Developer
Tony has a well-honed ability to analyse a client's business goals and challenges, and then translate them into innovative technical solutions.
With more than 20 years’ experience in technology consulting – including seven at the helm of a prominent digital agency – Liam brings a wealth of knowledge to his role as Engagement Director.
Brand and Digital Strategist
As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.
As a Senior Producer, Renae's strength is helping clients to articulate their digital needs and navigate their way to a great result.
So, how can we help?
The following services can be tailored to meet your needs.
Knowing how to frame your requirements can be half the battle in a digital project – and getting it right can really make or break the end result.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Luminary offers more than just digital solutions. We see our role as one of strategic business partner – and the longevity of our relationships with many of our clients is testament to this.
Design and User Experience
Our mission is to make digital bright, and the human experience brighter. The work we do in the design and user experience (UX) space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Check out the handy resources below for links to downloadable guides, checklists and templates to help you smash your digital strategy targets.
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.
Smarter Digital Marketing
Our guide to Kentico's Online Marketing Solution
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.