Charities and Not-for-Profits
In an environment of ever-increasing public scrutiny, charities and NFPs are under more pressure than ever to account for expenditure and optimise limited funds.
As a charity or NFP organisation, you’re no doubt all too familiar with the challenge of trying to find creative ways to stretch your dollar further.
And staying abreast of the latest ways to get your message heard is essential. You’re competing for attention and contributions not just against other comparable organisations, but also against regular businesses – many of which are backed by large marketing engines with enviable budgets. With the majority of Australian charitable donors now preferring to give online*, having a first-rate website is critical.
At Luminary, we provide charities and NFPs with the complete digital package, from best-in-class websites to effective email communications and marketing automation systems. We’ve honed our skills through many years of working with organisations in the sector, with current clients including Beyond Blue, Fred Hollows Foundation, Save The Children, The Shrine of Remembrance, and The Australian Energy Market Regulator (AEMO), among others. We have also been a technical adviser and sponsor to our partner charity One Girl since its inception.
And the proof?
A snapshot of our clients and industry recognition
AEMO Energy Live
AEMO wanted a standalone site where consumers could access the latest news, perspectives and backgrounders on the energy sector.
Fred Hollows Foundation
The Fred Hollows Foundation was looking for a way to maximise donations through its site.
Save the Children
Save the Children needed a website that would maximise donations and streamline content administration.
Shrine of Remembrance
beyondblue
Right from the outset, Luminary took a very open and consultative approach to this project. All key stakeholders were brought into the discussion early on and we were presented with a clear, iterative plan for conversion optimisation testing. The project was delivered on time and on budget, with Luminary going above and beyond to deliver additional works outside of the original scope. Throughout the engagement, the Luminary team’s professionalism, thoroughness and attention to detail were exemplary.
Our expertise
Key team members and musings from our blog
Belinda
McPhee
Digital Producer
As a Digital Producer, Belinda acts as the bridge between her clients and our team, as well as being a gatekeeper on quality control.
Liam
Thomas
Engagement Director
With more than 20 years’ experience in technology consulting – including seven at the helm of a prominent digital agency – Liam brings a wealth of knowledge to his role as Engagement Director.
Thai
Tran
Web Developer
Thai is like the Swiss Army Knife of developers - flexible, adaptable and always dependable.
Adam
Griffith
Managing Director
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Fab
Ferrante
Senior Designer
As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.
We did it in a dress!
By Tami 2 minute read
Digital Producer and One Girl Ambassador Aymee Cornish reflects on a campaign that saw Luminary raise more than $10,000 to help educate girls in Africa.
So, how can we help?
The following services can be tailored to meet your needs.
Discovery
Knowing how to frame your requirements can be half the battle in a digital project – and getting it right can really make or break the end result.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital Strategy
Luminary offers more than just digital solutions. We see our role as one of strategic business partner – and the longevity of our relationships with many of our clients is testament to this.
Design and User Experience
Our mission is to make digital bright, and the human experience brighter. The work we do in the design and user experience (UX) space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Want more?
Check out the handy resources below for links to downloadable guides, checklists and templates to help you smash your digital strategy targets.
How to do a content audit
By Tami 9 minute read
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
How to perform a website audit
By Adam 5 minute read
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
How to brief a digital agency
By Liam 6 minute read
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
Creating a digital strategy roadmap
By Liam 5 minute read
A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.
Smarter Digital Marketing
Our guide to Kentico's Online Marketing Solution
Selecting a digital agency? Read this first...
By Adam 7 minute read
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.
