As a charity or NFP organisation, you’re no doubt all too familiar with the challenge of trying to find creative ways to stretch your dollar further.
And staying abreast of the latest ways to get your message heard is essential. You’re competing for attention and contributions not just against other comparable organisations, but also against regular businesses – many of which are backed by large marketing engines with enviable budgets. With the majority of Australian charitable donors now preferring to give online, having a first-rate website is critical.
At Luminary, we provide charities and NFPs with the complete digital package, from best-in-class websites to effective email communications and marketing automation systems. We’ve honed our skills through many years of working with organisations in the sector, with clients including Fred Hollows Foundation, Save The Children, The Heart Foundation, Cancer Council Australia, UNICEF Australia, The Salvation Army, Vision Australia, and The Shrine of Remembrance, among others.
And the proof?
A snapshot of our work
The Fred Hollows Foundation
A dynamic, user-first digital experience: Fred Hollows' website transformation delivers a more cohesive, accessible platform to enhance donations and better serve diverse audiences.
Beyond Blue
Beyond Blue needed to transition away from a legacy CMS which was preventing it from supporting the mental health of the community in the best possible way.
Carols by Candlelight
Luminary was proud to collaborate with Vision Australia on its 2021 Carols by Candlelight donation campaign.
Cancer Council Australia
Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.
Save the Children
Facilitating story-driven content and a smooth user flow to maximise donations and streamline content administration.
Heart Foundation
Heart Foundation funds lifesaving heart research, education and work to improve heart disease prevention and care for all Australians.
UNICEF Australia
UNICEF Australia engaged Luminary to undertake a complete website rebuild, from discovery through to continuous improvement.
The Salvation Army Discovery Project
A deep discovery engagement with Luminary has helped lay the foundations for a far more user-centric website for The Salvation Army.
Australian Centre for the Prevention of Cervical Cancer
The Australian Centre for the Prevention of Cervical Cancer (ACPCC) is Australia’s leading organisation for cervical cancer prevention.
Interrelate
A deep discovery engagement resulted in a blueprint for digital transformation for relationship services provider Interrelate.
“Right from the outset, Luminary took a very open and consultative approach to this project. All key stakeholders were brought into the discussion early on and we were presented with a clear, iterative plan for conversion optimisation testing. The project was delivered on time and on budget, with Luminary going above and beyond to deliver additional works outside of the original scope. Throughout the engagement, the Luminary team’s professionalism, thoroughness and attention to detail were exemplary.
Our expertise
Key team members and musings from our blog
Liam Thomas
Engagement Director
Liam leads the Client Service team and is ultimately responsible for the quality of our client relationships.
Emma Andrews
Strategy Director
As Strategy Director, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for success.
Matthew Stobo
Senior Front End Developer & Mentor
Matt has worn many hats, from developer to consultant, and is as comfortable in the meeting room as he is behind a code editor.
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Fab Ferrante
Senior Designer
As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.
2 min read
Causes for Celebration campaign raises over $11,000 for charities
1 July 2020 was our 21st birthday. To celebrate, we traded canapés for a campaign to support our charity clients.
7 min read
The power of storytelling in fundraising – our Fred's Big Run journey so far
Marketing manager Tami Iseli takes stock of Luminary’s involvement in charity initiative ‘Fred’s Big Run’ over the past four years, and the role that storytelling has played in rallying our team to get behind the cause.
4 min read
We baked, we laughed, we ran – all in the name of charity
From morning teas to international virtual relays, we reflect on a year of fun-filled charity initiatives.
6 min read
Tour de Vic – Luminary's Big Run for Fred Hollows
Throughout the month of August, the Luminary team have been pounding the pavement from Docklands to Denpasar in support of the Fred Hollows Foundation.
3 min read
Two agencies, one wager and $15,737 raised for Fred Hollows
In August 2022, we took on competitor digital agency Revium in a quest to see who could cover the most ground for Fred Hollows' annual fundraiser, Fred's Big Run. Only one agency could emerge victorious but the real winners were the 633 people who can now have their sight restored as a result of the agencies' combined efforts.
8 min read
How Fred’s Big Run changed my life
Luminary’s resident Forrest Gump – Tony ‘Running Man’ Duan – talks to our Marketing Manager about how our Fred’s Big Run campaign in 2020 set him on a path to a healthier lifestyle and sparked an as-yet unbroken daily habit.
2 min read
The Mo-files
You may have noticed the menfolk of Luminary looking a little hairier than usual this month. That's because they've relinquished their razors in the name of fundraising – for men's health initiative Movember. Here, we profile the members of Team LuMOnary.
6 min read
Luminary celebrates one year as a B Corp
Twelve months on from becoming a Certified B Corp, we take a look at some of the things we've achieved in this space so far...
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
A digital strategy is a process, a client experience and a combination of tangible outputs. The creation of strategy happens through a blend of activities, undertaken by a cross-functional team delivered within our Agile framework.
Digital Design
Our award winning design team adopts a user-centric approach when designing digital services and products.
Content services
A powerful content strategy is critical when it comes to guiding the creation, delivery and governance of content that succeeds in meeting your business objectives and your audience needs.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Handy resources
Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.
8 min read
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
9 min read
Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
5 min read
How to perform a website audit
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
6 min read
How to brief a digital agency
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.
The Marketer's Guide to Headless CMS
Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.
A Guide to Digital Product Design
Everything you need to know if you're considering developing and launching a digital product.
5 min read
Why conducting a content audit is essential
Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.
