Charities and Not-for-Profits
In an environment of ever-increasing public scrutiny, charities and NFPs are under more pressure than ever to optimise limited funds and increase conversions.
As a charity or NFP organisation, you’re no doubt all too familiar with the challenge of trying to find creative ways to stretch your dollar further.
And staying abreast of the latest ways to get your message heard is essential. You’re competing for attention and contributions not just against other comparable organisations, but also against regular businesses – many of which are backed by large marketing engines with enviable budgets. With the majority of Australian charitable donors now preferring to give online, having a first-rate website is critical.
At Luminary, we provide charities and NFPs with the complete digital package, from best-in-class websites to effective email communications and marketing automation systems. We’ve honed our skills through many years of working with organisations in the sector, with current clients including Fred Hollows Foundation, Save The Children, The Heart Foundation, Cancer Council Australia, The Shrine of Remembrance, and The Australian Energy Market Regulator (AEMO), among others. Our credentials in this sector have been externally validated, with Fred Hollows Foundation topping the leaderboard for Large Health and Happiness Organisations in the 2019 Researching Website Donation Pages report.
And the proof?
A snapshot of our clients and industry recognition
Save the Children
Gold - Community
Sydney Design Awards
Cancer Council Australia
Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.
Fred Hollows Foundation
Focusing on a simplified user interface to maximise donations and increase donor engagement.
Save the Children
Facilitating story-driven content and a smooth user flow to maximise donations and streamline content administration.
Heart Foundation
Heart Foundation funds lifesaving heart research, education and work to improve heart disease prevention and care for all Australians.
Right from the outset, Luminary took a very open and consultative approach to this project. All key stakeholders were brought into the discussion early on and we were presented with a clear, iterative plan for conversion optimisation testing. The project was delivered on time and on budget, with Luminary going above and beyond to deliver additional works outside of the original scope. Throughout the engagement, the Luminary team’s professionalism, thoroughness and attention to detail were exemplary.
Our expertise
Key team members and musings from our blog
Liam Thomas
Engagement Director
With more than 20 years’ experience in technology consulting – including seven at the helm of a prominent digital agency – Liam brings a wealth of knowledge to his role as Engagement Director.
Emma Andrews
Strategy Director
As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.
Matthew Stobo
Senior Digital Producer / QA Team Lead
Matt has worn many hats, from developer to consultant, and is as comfortable in the meeting room as he is behind a code editor.
Thai Tran
Solutions Architect/Team Lead
Thai is like the Swiss Army Knife of developers - flexible, adaptable and always dependable.
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Fab Ferrante
Senior Designer
As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.
We did it in a dress!
We did it in a dress!
By Tami Iseli, 2 minute read
Digital Producer and One Girl Ambassador Aymee Cornish reflects on a campaign that saw Luminary raise more than $10,000 to help educate girls in Africa.
We baked, we laughed, we ran – all in the name of charity
We baked, we laughed, we ran – all in the name of charity
By Tami Iseli, 3 minute read
From morning teas to international virtual relays, we reflect on a year of fun-filled charity initiatives.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
Luminary offers more than just a set of isolated and unconnected digital solutions. Clients come to us because they need a strategic business partner to help shape their digital landscape – that’s one of the reasons we are able to celebrate such long term relationships with them.
UX Design
Our mission is to make digital bright, and the human experience brighter. The work we do in the UX design space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Useful links
Check out the handy resources below for downloadable guides, checklists and templates to help you smash your digital strategy targets.
How to choose the right CMS
How to choose the right CMS
By Adam Griffith, 8 minute read
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
Creating a digital strategy roadmap
Creating a digital strategy roadmap
By Liam Thomas, 6 minute read
A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
How to brief a digital agency
How to brief a digital agency
By Liam Thomas, 6 minute read
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
How to do a content audit
How to do a content audit
By Tami Iseli, 8 minute read
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
How to perform a website audit
How to perform a website audit
By Adam Griffith, 5 minute read
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Smarter Digital Marketing
Our guide to Xperience by Kentico
Selecting a digital agency? Read this first...
Selecting a digital agency? Read this first...
By Adam Griffith, 7 minute read
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.
APRA CPS234: The pathway to compliance
APRA CPS234: The pathway to compliance
By Liam Thomas, 6 minute read
A practical overview on what it takes to prepare for and become compliant with the APRA prudential standard for information security.
