Charities and Not For Profits

Charities and Not-for-Profits

In an environment of ever-increasing public scrutiny, charities and NFPs are under more pressure than ever to optimise limited funds and increase conversions.

As a charity or NFP organisation, you’re no doubt all too familiar with the challenge of trying to find creative ways to stretch your dollar further.

And staying abreast of the latest ways to get your message heard is essential. You’re competing for attention and contributions not just against other comparable organisations, but also against regular businesses – many of which are backed by large marketing engines with enviable budgets. With the majority of Australian charitable donors now preferring to give online*, having a first-rate website is critical.

At Luminary, we provide charities and NFPs with the complete digital package, from best-in-class websites to effective email communications and marketing automation systems. We’ve honed our skills through many years of working with organisations in the sector, with current clients including Fred Hollows Foundation, Save The Children, The Heart Foundation, Cancer Council Australia, The Shrine of Remembrance, and The Australian Energy Market Regulator (AEMO), among others. Our credentials in this sector have been externally validated, with Fred Hollows Foundation topping the leaderboard for Large Health and Happiness Organisations in the 2019 Researching Website Donation Pages report.

Right from the outset, Luminary took a very open and consultative approach to this project. All key stakeholders were brought into the discussion early on and we were presented with a clear, iterative plan for conversion optimisation testing. The project was delivered on time and on budget, with Luminary going above and beyond to deliver additional works outside of the original scope. Throughout the engagement, the Luminary team’s professionalism, thoroughness and attention to detail were exemplary.

- Grant Barnes, Digital Manager, Fred Hollows Foundation

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