E-commerce and retail
One of the most critical success factors for players in the online shopping sector, according to Industry analyst IBISWorld, is the early adoption of new technology.
With growth in online shopping now significantly outpacing that of bricks-and-mortar retail, it’s an exciting time to be in e-commerce.
But the arrival of retail behemoth Amazon, and the proliferation of home-based e-commerce start-ups (operating on little more than the cost of keeping the lights on), has meant Aussie retailers are feeling the pinch from both the big and small ends of town. Add to this the pressure of trying to keep up with the explosion of e-commerce systems and trends like mobile and social commerce, and it’s easy to see why many retailers are feeling overwhelmed.
In e-commerce, there is no room for error. Consumers are handing over confidential financial information and they need to be sure that your systems and security are rock-solid. You can’t afford to have an outdated point-of-sale or PIM system. And you need to be constantly innovating to ensure that you’re maximising your sales opportunities.
Luminary has worked with leading Australian retailers, including Snooze and Brown Brothers, to transform their e-commerce operations. We provide the knowledge and advice you need to make sense of the chaos – so you can focus on driving more sales.
And the proof?
A snapshot of our clients and industry recognition
Part of the global Steinhoff group, Snooze has undergone a dramatic brand overhaul in the past 20 years from the budget-focused Capt'n Snooze to the more lifestyle-focused, premium Snooze brand.
Advertising: Food and Beverage
Sydney Design Awards
Home & Living
Software company QSR International needed a fully-responsive site that was flexible enough to deal with the complexities of global e-commerce.
Luminary created a multi-award winning digital experience to bring Brown Brothers’ Colourful Conversations campaign to life.
Websites - Lifestyle
We had to release this site with the product launch so it was a fixed release date. Luminary were able to buy into our urgency and our need to be able to deliver a high quality product in a short amount of time, which was testament to their willingness to go above and beyond for their clients.
Key team members and musings from our blog
Front End Developer
Sarah is Luminary's longest-serving front end developer.
Sang is a .NET developer who lives and breathes technology, even when he's not at work.
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
As our CTO, Andy heads up our developer teams, platforms and technology strategy.
Senior Web Developer
Tony has a well-honed ability to analyse a client's business goals and challenges, and then translate them into innovative technical solutions.
Tess has been creating parts of the internet for more than 12 years and is completely in love with the digital medium.
As Technical Lead, Emmanuel works across a range of projects and provides leadership and mentoring to junior developers.
Amazon doesn't have to be the enemy of Australian retail, says Marty Drill.
Our campaign site for Brown Brothers continues its winning streak with an acknowledgment in the prestigious Webby Awards.
Learn how Snooze is utilising Kentico EMS and A/B testing to better understand and engage its customers.
Our work for Brown Brothers, QSR and the Australian Seniors Insurance Agency has been recognised in the 2016 Communicator Awards.
So, how can we help?
The following services can be tailored to meet your needs.
Knowing how to frame your requirements can be half the battle in a digital project – and getting it right can really make or break the end result.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Luminary offers more than just digital solutions. We see our role as one of strategic business partner – and the longevity of our relationships with many of our clients is testament to this.
Design and User Experience
Our mission is to make digital bright, and the human experience brighter. The work we do in the design and user experience (UX) space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Check out the handy resources below for links to downloadable guides, checklists and templates to help you smash your digital strategy targets.
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.
Smarter Digital Marketing
Our guide to Kentico's Online Marketing Solution
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.