With growth in online shopping now significantly outpacing that of bricks-and-mortar retail, it’s an exciting time to be in e-commerce.
But the arrival of retail behemoth Amazon, and the proliferation of home-based e-commerce start-ups (operating on little more than the cost of keeping the lights on), has meant Aussie retailers are feeling the pinch from both the big and small ends of town. Add to this the pressure of trying to keep up with the explosion of e-commerce systems and trends like mobile and social commerce, and it’s easy to see why many retailers are feeling overwhelmed.
In e-commerce, there is no room for error. Consumers are handing over confidential financial information and they need to be sure that your systems and security are rock-solid. You can’t afford to have an outdated point-of-sale or PIM system. And you need to be constantly innovating to ensure that you’re maximising your sales opportunities.
Luminary has worked with leading Australian retailers, including Snooze and Brown Brothers, to transform their e-commerce operations. We provide the knowledge and advice you need to make sense of the chaos – so you can focus on driving more sales.
And the proof?
A snapshot of our work
SILK Laser Clinics
SILK Laser Clinics engaged Luminary to undertake a discovery project that would identify key digital transformation opportunities and lay the foundation for a future-proof online experience.
Snooze
Part of the global Steinhoff group, Snooze has undergone a dramatic brand overhaul in the past 20 years from the budget-focused Capt'n Snooze to the more lifestyle-focused, premium Snooze brand.
Colourful Conversations
Luminary created a multi-award winning digital experience to bring Brown Brothers’ Colourful Conversations campaign to life.
Simplot
Simplot has been serving up convenient, balanced meals for decades, found on the shelves of major supermarkets and in the pantries of Australians and New Zealanders.
Healthylife
Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.
Pet Culture
Backed by Woolworths and pet insurance specialists PetSure, PetCulture is a new online destination for pet owners.
Ivory Coat Food Check
Ivory Coat is an Australian pet food brand that prides itself on using high quality, natural ingredients.
Reward Hospitality
Reward Hospitality recognised that taking its website to the next level meant deep diving into UX and design.
“We had to release this site with the product launch so it was a fixed release date. Luminary were able to buy into our urgency and our need to be able to deliver a high quality product in a short amount of time, which was testament to their willingness to go above and beyond for their clients.
Our expertise
Key team members and musings from our blog
Sarah Dam
Front End Developer Lead
Sarah is Luminary's longest-serving front end developer, having joined Luminary back in 2004.
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Andy Thompson
CTO, Kontent.ai MVP, Kentico MVP, Owner
As our CTO, Andy heads up our developer teams, platforms and technology strategy.
Tony Duan
Solutions Architect & Mentor
Tony is a certified CMS developer across Kentico Xperience and Optimizely, with a strong mastery of complex integrations.
Emmanuel Tissera
Technical Director, Umbraco MVP
As Technical Director, Emmanuel works closely with our clients while providing leadership and mentoring to the development team.
5 min read
Why it’s time to change your thinking on Amazon’s arrival in Australia
Amazon doesn't have to be the enemy of Australian retail, says Marty Drill.
2 min read
Colourful Conversations makes its mark on the Webbys
Our campaign site for Brown Brothers continues its winning streak with an acknowledgment in the prestigious Webby Awards.
3 min read
Snooze gains customer insight with Kentico EMS & A/B testing
Learn how Snooze is utilising Kentico EMS and A/B testing to better understand and engage its customers.
1 min read
Bringing home the bling!
Our work for Brown Brothers, QSR and the Australian Seniors Insurance Agency has been recognised in the 2016 Communicator Awards.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
A digital strategy is a process, a client experience and a combination of tangible outputs. The creation of strategy happens through a blend of activities, undertaken by a cross-functional team delivered within our Agile framework.
Digital Design
Our award winning design team adopts a user-centric approach when designing digital services and products.
Content services
A powerful content strategy is critical when it comes to guiding the creation, delivery and governance of content that succeeds in meeting your business objectives and your audience needs.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Handy resources
Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.
8 min read
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
9 min read
Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
5 min read
How to perform a website audit
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
6 min read
How to brief a digital agency
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.
The Marketer's Guide to Headless CMS
Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.
A Guide to Digital Product Design
Everything you need to know if you're considering developing and launching a digital product.
5 min read
Why conducting a content audit is essential
Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.
