E-commerce and retail
One of the most critical success factors for players in the online shopping sector, according to Industry analyst IBISWorld, is the early adoption of new technology.
With growth in online shopping now significantly outpacing that of bricks-and-mortar retail, it’s an exciting time to be in e-commerce.
But the arrival of retail behemoth Amazon, and the proliferation of home-based e-commerce start-ups (operating on little more than the cost of keeping the lights on), has meant Aussie retailers are feeling the pinch from both the big and small ends of town. Add to this the pressure of trying to keep up with the explosion of e-commerce systems and trends like mobile and social commerce, and it’s easy to see why many retailers are feeling overwhelmed.
In e-commerce, there is no room for error. Consumers are handing over confidential financial information and they need to be sure that your systems and security are rock-solid. You can’t afford to have an outdated point-of-sale or PIM system. And you need to be constantly innovating to ensure that you’re maximising your sales opportunities.
Luminary has worked with leading Australian retailers, including Snooze and Brown Brothers, to transform their e-commerce operations. We provide the knowledge and advice you need to make sense of the chaos – so you can focus on driving more sales.
And the proof?
A snapshot of our clients and industry recognition
Snooze
Part of the global Steinhoff group, Snooze has undergone a dramatic brand overhaul in the past 20 years from the budget-focused Capt'n Snooze to the more lifestyle-focused, premium Snooze brand.
Colourful Conversations
Official Honoree - Advertising: Food and Beverage
Webby Awards
Snooze
Gold - Home & Living
Sydney Design Awards
Colourful Conversations
Luminary created a multi-award winning digital experience to bring Brown Brothers’ Colourful Conversations campaign to life.
Snooze
Gold Winner - Websites - Lifestyle
Communicator Awards
Colourful Conversations
Winner - Innovation
Web Awards
We had to release this site with the product launch so it was a fixed release date. Luminary were able to buy into our urgency and our need to be able to deliver a high quality product in a short amount of time, which was testament to their willingness to go above and beyond for their clients.
Our expertise
Key team members and musings from our blog
Sarah Dam
Front End Developer
Sarah is Luminary's longest-serving front end developer.
Adam Griffith
Managing Director
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Andy Thompson
CTO, Kontent MVP, Xperience MVP
As our CTO, Andy heads up our developer teams, platforms and technology strategy.
Tony Duan
Senior Web Developer
Tony has a well-honed ability to analyse a client's business goals and challenges, and then translate them into innovative technical solutions.
Emmanuel Tissera
Technical Lead, Umbraco MVP
As Technical Lead, Emmanuel works closely with our clients while providing leadership and mentoring to the development team.
Why it’s time to change your thinking on Amazon’s arrival in Australia
Why it’s time to change your thinking on Amazon’s arrival in Australia
By Marty Drill, 4 minute read
Amazon doesn't have to be the enemy of Australian retail, says Marty Drill.
Colourful Conversations makes its mark on the Webbys
Colourful Conversations makes its mark on the Webbys
By Tami Iseli, 2 minute read
Our campaign site for Brown Brothers continues its winning streak with an acknowledgment in the prestigious Webby Awards.
Snooze gains customer insight with Kentico EMS & A/B testing
Snooze gains customer insight with Kentico EMS & A/B testing
By Andy Thompson & Adam Griffith, 2 minute read
Learn how Snooze is utilising Kentico EMS and A/B testing to better understand and engage its customers.
Bringing home the bling!
Bringing home the bling!
By Tami Iseli, 1 minute read
Our work for Brown Brothers, QSR and the Australian Seniors Insurance Agency has been recognised in the 2016 Communicator Awards.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
Luminary offers more than just a set of isolated and unconnected digital solutions. Clients come to us because they need a strategic business partner to help shape their digital landscape – that’s one of the reasons we are able to celebrate such long term relationships with them.
UX Design
Our mission is to make digital bright, and the human experience brighter. The work we do in the UX design space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Useful links
Check out the handy resources below for downloadable guides, checklists and templates to help you smash your digital strategy targets.
APRA CPS234: The pathway to compliance
APRA CPS234: The pathway to compliance
By Liam Thomas, 6 minute read
A practical overview on what it takes to prepare for and become compliant with the APRA prudential standard for information security.
How to do a content audit
How to do a content audit
By Tami Iseli, 9 minute read
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
How to perform a website audit
How to perform a website audit
By Adam Griffith, 5 minute read
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
How to brief a digital agency
How to brief a digital agency
By Liam Thomas, 6 minute read
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
Creating a digital strategy roadmap
Creating a digital strategy roadmap
By Liam Thomas, 6 minute read
A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
Smarter Digital Marketing
Our guide to Xperience by Kentico
Selecting a digital agency? Read this first...
Selecting a digital agency? Read this first...
By Adam Griffith, 7 minute read
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.
