E-commerce and Retail

E-commerce and retail

One of the most critical success factors for players in the online shopping sector, according to Industry analyst IBISWorld, is the early adoption of new technology.

With growth in online shopping now significantly outpacing that of bricks-and-mortar retail, it’s an exciting time to be in e-commerce.

But the arrival of retail behemoth Amazon, and the proliferation of home-based e-commerce start-ups (operating on little more than the cost of keeping the lights on), has meant Aussie retailers are feeling the pinch from both the big and small ends of town. Add to this the pressure of trying to keep up with the explosion of e-commerce systems and trends like mobile and social commerce, and it’s easy to see why many retailers are feeling overwhelmed. 

In e-commerce, there is no room for error. Consumers are handing over confidential financial information and they need to be sure that your systems and security are rock-solid. You can’t afford to have an outdated point-of-sale or PIM system. And you need to be constantly innovating to ensure that you’re maximising your sales opportunities. 

Luminary has worked with leading Australian retailers, including Snooze and Brown Brothers, to transform their e-commerce operations. We provide the knowledge and advice you need to make sense of the chaos – so you can focus on driving more sales.

We had to release this site with the product launch so it was a fixed release date. Luminary were able to buy into our urgency and our need to be able to deliver a high quality product in a short amount of time, which was testament to their willingness to go above and beyond for their clients.

- Mark Connor, former Digital Manager, QSR International

People Sarah Dam



Front End Developer

Sarah is Luminary's longest-serving front end developer.

People Sang Truong




Sang is a .NET developer who lives and breathes technology, even when he's not at work.

People Adam Griffith



Managing Director

Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.

People Andy Thompson pulling a funny face




As our CTO, Andy heads up our developer teams, platforms and technology strategy.

People Tony Duan



Senior Web Developer

Tony has a well-honed ability to analyse a client's business goals and challenges, and then translate them into innovative technical solutions.

People Tess French



Design Director

Tess has been creating parts of the internet for more than 12 years and is completely in love with the digital medium.

People Emmanual Tissera



Technical Lead

As Technical Lead, Emmanuel works across a range of projects and provides leadership and mentoring to junior developers.


Why it’s time to change your thinking on Amazon’s arrival in Australia

Marty Drill

By Marty Strategy, News 4 minute read

Amazon doesn't have to be the enemy of Australian retail, says Marty Drill.

Alexa Echo Times Square

Colourful Conversations makes its mark on the Webbys

Tami Iseli

By Tami Awards, News 2 minute read

Our campaign site for Brown Brothers continues its winning streak with an acknowledgment in the prestigious Webby Awards.

Brown Bros Work

Snooze gains customer insight with Kentico EMS & A/B testing

Andy Thompson pulling a funny face

By Andy, Adam Strategy, Kentico 2 minute read

Learn how Snooze is utilising Kentico EMS and A/B testing to better understand and engage its customers.

BNR Snooze

Bringing home the bling!

Tami Iseli

By Tami Awards, News 1 minute read

Our work for Brown Brothers, QSR and the Australian Seniors Insurance Agency has been recognised in the 2016 Communicator Awards.

Communicator Awards

How to do a content audit

Tami Iseli

By Tami 9 minute read

A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.

Content Audit

How to perform a website audit

Adam Griffith

By Adam Strategy, Design, Development, Hosting 5 minute read

Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.

Laptop screen showing Google analytics page with coffee cup in the background

How to brief a digital agency

Liam Thomas

By Liam Strategy 6 minute read

Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.

Brief Digital Agency

Creating a digital strategy roadmap

Liam Thomas

By Liam Strategy 5 minute read

A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.

Digital Roadmap
Resource Websites

Smarter Digital Marketing

Our guide to Kentico's Online Marketing Solution


Selecting a digital agency? Read this first...

Adam Griffith

By Adam Strategy 7 minute read

Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.

Selecting a digital agency hero
Resource Content Services

Content Spreadsheet for Google Calendar

This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.

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