E-commerce and Retail

E-commerce and retail

One of the most critical success factors for players in the online shopping sector, according to Industry analyst IBISWorld, is the early adoption of new technology.

With growth in online shopping now significantly outpacing that of bricks-and-mortar retail, it’s an exciting time to be in e-commerce.

But the arrival of retail behemoth Amazon, and the proliferation of home-based e-commerce start-ups (operating on little more than the cost of keeping the lights on), has meant Aussie retailers are feeling the pinch from both the big and small ends of town. Add to this the pressure of trying to keep up with the explosion of e-commerce systems and trends like mobile and social commerce, and it’s easy to see why many retailers are feeling overwhelmed. 

In e-commerce, there is no room for error. Consumers are handing over confidential financial information and they need to be sure that your systems and security are rock-solid. You can’t afford to have an outdated point-of-sale or PIM system. And you need to be constantly innovating to ensure that you’re maximising your sales opportunities. 

Luminary has worked with leading Australian retailers, including Snooze and Brown Brothers, to transform their e-commerce operations. We provide the knowledge and advice you need to make sense of the chaos – so you can focus on driving more sales.

We had to release this site with the product launch so it was a fixed release date. Luminary were able to buy into our urgency and our need to be able to deliver a high quality product in a short amount of time, which was testament to their willingness to go above and beyond for their clients.

Our expertise

Key team members and musings from our blog

Sarah Dam

Sarah Dam

Senior Front End Developer and Team Lead

Sarah is Luminary's longest-serving front end developer, having joined Luminary back in 2004.

Adam Griffith

Adam Griffith

Managing Director & Owner

Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.

Picture of Luminary CTO Andy smiling with a black background

Andy Thompson

CTO, Kontent.ai MVP, Kentico MVP, Owner

As our CTO, Andy heads up our developer teams, platforms and technology strategy.

Tony Duan

Tony Duan

Solutions Architect & Team Lead

Tony is a certified CMS developer across Kentico Xperience and Optimizely, with a strong mastery of complex integrations.

Emmanuel Tissera

Emmanuel Tissera

Technical Director, Umbraco MVP

As Technical Director, Emmanuel works closely with our clients while providing leadership and mentoring to the development team.

Alexa Echo Times Square

5 min read

Why it’s time to change your thinking on Amazon’s arrival in Australia

Amazon doesn't have to be the enemy of Australian retail, says Marty Drill.

Marty Drill
Marty Drill

22 November 2017

5 minute read

Brown Bros Work

2 min read

Colourful Conversations makes its mark on the Webbys

Our campaign site for Brown Brothers continues its winning streak with an acknowledgment in the prestigious Webby Awards.

Tami Iseli
Tami Iseli

11 April 2016

2 minute read

BNR Snooze

3 min read

Snooze gains customer insight with Kentico EMS & A/B testing

Learn how Snooze is utilising Kentico EMS and A/B testing to better understand and engage its customers.

Andy Thompson
Andy Thompson&Adam Griffith

30 September 2014

3 minute read

Communicator Awards

1 min read

Bringing home the bling!

Our work for Brown Brothers, QSR and the Australian Seniors Insurance Agency has been recognised in the 2016 Communicator Awards.

Tami Iseli
Tami Iseli

02 May 2016

1 minute read

Useful links

Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.

An image of a digital device with logos of various apps overlaid

8 min read

How to choose the right CMS

You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.

Adam Griffith
Adam Griffith

29 July 2022

8 minute read

Toolbox with a number of digital apps and tools inside

9 min read

Building a martech stack

Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.

Adam Griffith
Adam Griffith

29 March 2022

9 minute read

Digital Roadmap

6 min read

How to create a digital strategy roadmap

A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.

Liam Thomas
Liam Thomas

01 February 2019

6 minute read

Laptop screen showing Google analytics page with coffee cup in the background

5 min read

How to perform a website audit

Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.

Adam Griffith
Adam Griffith

20 April 2018

5 minute read

Brief Digital Agency

6 min read

How to brief a digital agency

Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.

Liam Thomas
Liam Thomas

24 February 2017

6 minute read

Image of a statue head with microservices icons coming out of it

Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.

Cartoon-style image of a woman interacting with a product interface

A Guide to Digital Product Design

Everything you need to know if you're considering developing and launching a digital product.

Content Audit

5 min read

Why conducting a content audit is essential

Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.

Victoria Whatmore
Victoria Whatmore

31 July 2023

5 minute read

Want to know more?

We have a whole team of experts who would love to talk to you.

Get in touch