The challenge
legalsuper first engaged Luminary in 2018, seeking a website built on a headless platform that was preselected as part of their procurement process. Five years later, following a significant brand refresh - legalsuper was faced with the challenge of redesigning and redeveloping their existing website, or investing in a new build on a more suitable technical platform to suit their future needs - where either option needed to deliver on budget with a timeline of only 90 days.
What we did
Whilst Luminary explored both development pathways, a mini-discovery was undertaken to ensure that legalsuper and Luminary were completely aligned on the future vision and strategy, as well as refreshing the information architecture and overarching content strategy.
Ultimately, Luminary was able to present a development pathway for an all-new build, requiring an investment that was less than redesigning and redeveloping their existing website. To achieve this, the Luminary team heavily leveraged its internal product called Launchpad - a framework for rapid development that can still be completely customised to align with customer brand and functional requirements.
Why Launchpad?
Launchpad is Luminary’s internal system of tools and processes that aims to avoid us designing and developing the same things twice across the entire agency. We want our clients’ budgets focused on the most strategically important functionality, without burning their investment on functionality that is common across most client projects.
This enables our team to quickly establish a functional foundation for the website, empowering the client to use the platform and load content very early in the project, ultimately allowing our largest volume of time to be committed to the bespoke or complicated requirements that are unique to the client.
Importantly for legalsuper, this meant that the legalsuper project team could hit the ground running and go to market with extraordinary speed - from commencement to launch in under 90 days.
Utilising design systems and tokens
The utilisation of a strong underlying design system and Design Tokens were essential in delivering a time- and cost-efficient solution for legalsuper. The task was to design the legalsuper website to include its branding and design identity, which included logos, colours, typography, photography (placement), iconography and graphic elements. Digitally, these new Tokens came together with the same grid/layout, interactivity and motion of the existing building blocks utilised with Launchpad. This is where the design and front end teams worked together to achieve a seamless execution with extraordinary velocity - first staging a completed design within only three weeks.
Design Tokens are essentially variables that represent specific values, such as colours, font sizes, spacing, and other design properties. These variables can then be used throughout the design process to ensure consistency and maintain a cohesive design language. Imagine a lever is pulled, and a website is transformed in its visual identity, but the structure and components remain the same. When a new design system is implemented, each of the Design Tokens is altered based on the design values assigned.
The result
Luminary worked closely with legalsuper to identify a solution that delivered:
- A refreshed design, information architecture and overarching strategy
- An all-new build, for an investment less than redeveloping the client’s existing website
- Implementation of the Optimizely Content Management System to better meet legalsuper’s integrated marketing needs, along with improved SEO and site performance
- Client access to content authoring within only four weeks from project kick-off
- The greatest possible utilisation of client funds for bespoke functionality
- A total production timeframe of under 90 days from kick-off to launch.
Most importantly, the project resulted in a highly satisfied client with a new brand and website launched on time.
Keep Reading
Want more? Here are some other examples of our work that you might be interested in.
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