Josh Smith

UX Director

BSc(Hons) Product Design (Major - Industrial Design, Minor - Biomechanics)(LSBU), MSc Enterprise (Product Design, Marketing & Business)(LSBU)

Josh leads our UX practice, building a deep undestanding of our clients' needs through human-centred design.

Josh is a specialist in human-centred design, uplifting our UX capability and ensuring our clients are also uplifted by their experience with us. Josh has deep expertise in design and UX, encompassing research, usability, design strategy, information architecture, interaction design, and prototyping. His interests outside of work include learning Japanese, craft beer, trail walking and snowboarding.

Quick facts about Josh

Favorite emoji


Star sign

♊ Gemini

Chinese zodiac

🐂 Ox

Inspired by

David Attenborough, for his commitment to sharing knowledge, creating acceptance and global awareness. 

Fun fact

As a teenager Josh had a run on New Zealand TV for a video game ad. In a strange turn of events, the directors swapped him out from his actual family and cast him with another one. He is still contemplating whether that has a deeper meaning...