Luminary hosts one of the strongest Optimizely development teams in Australia. Our Optimizely expertise covers a wide range of industries, including charities and NFPs, education, health, automotive, professional services, and financial services. Alongside Optimizely development, Luminary also offers discovery, digital strategy, design, UX, content, SEO and analytics services.
Our Optimizely expertise
A snapshot of our recent Optimizely projects, awards, and thought leadership articles.
The Fred Hollows Foundation
A dynamic, user-first digital experience: Fred Hollows' website transformation delivers a more cohesive, accessible platform to enhance donations and better serve diverse audiences.
Eftsure: APAC’s first site built on Optimizely SaaS
Eftsure, a leading provider of payment fraud prevention software, partnered with Luminary to rebuild its website on a modern enterprise CMS. The project delivered a highly performant, content-rich experience powered by Optimizely’s new SaaS platform.
Allens 200
Allens, a leading APAC law firm, wanted to create a digital experience to mark 200 years in operation.
William Angliss Institute
William Angliss Institute needed a website that would be a best-in-class competitive tool against universities, TAFEs and Registered Training Organisations.
Legalsuper
legalsuper approached Luminary following a significant brand refresh and was faced with the predicament of redesigning and redeveloping their existing website or investing in a new build on a more suitable technical platform to suit their future needs.
Fuso
Fuso approached Luminary seeking to significantly improve customer engagement through the enablement of personalised product matching, and a greatly enhanced enquiry experience.
RedZed
Empowering borrowers with a transparent digital experience: RedZed partnered with Luminary to deliver a user-centric online experience that addresses the needs of both brokers and direct loan customers.
7 min read
Optimizely's Opal AI: A bright spark or just more AI hype?
Optimizely's new Opal AI suite promises to revolutionise marketing workflows, but is it a genuine leap forward or just the latest wave of AI hype? As an Optimizely Gold Partner, we delve into Opal's features to see if it truly delivers on its promises.
4 min read
Why you should upgrade to Optimizely CMS 12
Upgrading to a new version of the Optimizely CMS can seem daunting. It starts making a lot more sense once you open the black box and see that the benefits can outweigh the development effort.
2 min read
Luminary wins back-to-back Optimizely Partner of the Year award!
Luminary has been named Optimizely’s ANZ Solution Partner of the Year for the second year running.
3 min read
Luminary attains Optimizely Gold Partner status
We are pleased to announce that we are an Optimizely Gold Solution Partner.
1 min read
Optimizely multi-site best practices: a presentation by MVP Ynze Nunnink
A showcase of Optimizely multi-site best practices, featuring Daimler sub-brands Fuso and Freightliner.
2 min read
Optimizely named a leader in the Gartner 2023 Magic Quadrant
The Optimizely DXP and CMP are once again being recognised as leaders in the Magic Quadrant by Gartner.
1 min read
Luminary wins Optimizely Solution Partner of the Year
We are thrilled to announce that Luminary has been named APAC Solution Partner of the Year at the Optimizely 2022 Partner Awards!
Veggycation
This project had one key aim – to use digital to drive consumption of Australian vegetables.
Life-Space Probiotics
Life-Space turned to Luminary to help expand its product, Australia’s number one probiotic, into the global scene.
6 min read
A multi-brand strategy in Optimizely DXP
The Optimizely Digital Experience Platform (DXP) is ideally suited to digital projects featuring multiple websites or applications. Here, we showcase a multi-brand engagement we are undertaking for Daimler.
Our Optimizely experts
Our experienced Optimizely practitioners will guide you to get the best out of the platform.
Emmanuel Tissera
Technical Director, Umbraco MVP
As Technical Director, Emmanuel works closely with our clients while providing leadership and mentoring to the development team.
Tony Duan
Solutions Architect & Mentor
Tony is a certified CMS developer across Kentico Xperience and Optimizely, with a strong mastery of complex integrations.
Nattawut Comlon
Senior Developer
Nattawut is a Kentico Xperience Certified Developer.
Hadi Wijaya
Senior Developer
Hadi is an experienced developer who specialises in Kentico Xperience and Optimizely.
Fithratur Rahman
Senior Developer
Rahman is a .NET Developer that specialises in Optimizely CMS.
Eki Fauzi Firdaus
Back End Developer
Eki is a passionate Back End Developer specialising in Sitecore and .NET.
Liam Thomas
Engagement Director
Liam leads the Client Service team and is ultimately responsible for the quality of our client relationships.
Mark MacSmith
Lead Digital Strategist
Mark oversees the digital strategy for major digital experience projects.
Shanti Lestari
Senior QA Analyst
Shanti is an IDSTB/ISTQB Certified Quality Analyst with extensive agency and client-side experience.
Why choose Optimizely?
Optimizely has been recognised as a Leader in Gartner’s Magic Quadrant for Digital Experience Platforms (DXPs) since 2025, as well as being named a DXP Leader by Forrester in 2021 and 2025. Forrester rated Optimizely above par for Experience Optimisation Solutions across personalisation, recommendations, online testing and generative AI.
What Optimizely One has to offer
Optimizely One is Optimizely's Digital Experience Platform (DXP). It is an all-in-one marketing operating system that provides everything from strategic planning and content creation to layout design, publishing, testing, personalisation, analysis and e-commerce. The platform enables you to:
Streamline content with user-friendly tools: One centralised workplace makes collaboration straightforward, with custom workflows to fit your team and process. Embedded AI also streamlines content generation.
Store and organise brand-approved content for easy reuse: A fully integrated DAM centralises asset storage and makes all on-brand content easily accessible.
Build channel-specific experiences with drag-and-drop: A WYSIWIG Visual Page Builder lets content creators layout and preview experiences for multiple channels and devices with no coding knowledge required.
Easily deliver content across different channels: Developers can use modern GraphQL and REST APIs to query content from any source and send it wherever it needs to go.
Create personalised customer experiences: The platform allows you to: design personalised experiences and campaigns with an intuitive visual editor, create multiple variations via AI-generated suggestions, use pre-built templates supporting banners, chatbots and more.
