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Luminary is an Optimizely Gold Partner and was named Optimizely's ANZ Solution Partner of the Year in 2022 and 2023, and ANZ Optimizely One Partner of the Year in 2024.

Luminary's Optimizely Awards badges

Luminary hosts one of the strongest Optimizely development teams in Australia. Our Optimizely expertise covers a wide range of industries, including charities and NFPs, education, health, automotive, professional services, and financial services. Alongside Optimizely development, Luminary also offers discovery, digital strategy, design, UX, content, SEO and analytics services.

Our Optimizely expertise

A snapshot of our recent Optimizely projects, awards, and thought leadership articles.

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The Fred Hollows Foundation

A dynamic, user-first digital experience: Fred Hollows' website transformation delivers a more cohesive, accessible platform to enhance donations and better serve diverse audiences.

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Eftsure: APAC’s first site built on Optimizely SaaS

Eftsure, a leading provider of payment fraud prevention software, partnered with Luminary to rebuild its website on a modern enterprise CMS. The project delivered a highly performant, content-rich experience powered by Optimizely’s new SaaS platform.

Allens 200

Allens 200

Allens, a leading APAC law firm, wanted to create a digital experience to mark 200 years in operation.

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William Angliss Institute

William Angliss Institute needed a website that would be a best-in-class competitive tool against universities, TAFEs and Registered Training Organisations.

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Legalsuper

legalsuper approached Luminary following a significant brand refresh and was faced with the predicament of redesigning and redeveloping their existing website or investing in a new build on a more suitable technical platform to suit their future needs.

Fuso truck on a bridge

Fuso

Fuso approached Luminary seeking to significantly improve customer engagement through the enablement of personalised product matching, and a greatly enhanced enquiry experience.

RedZed

RedZed

Empowering borrowers with a transparent digital experience: RedZed partnered with Luminary to deliver a user-centric online experience that addresses the needs of both brokers and direct loan customers.

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7 min read

Optimizely's Opal AI: A bright spark or just more AI hype?

Optimizely's new Opal AI suite promises to revolutionise marketing workflows, but is it a genuine leap forward or just the latest wave of AI hype? As an Optimizely Gold Partner, we delve into Opal's features to see if it truly delivers on its promises.

Adam Griffith
Adam Griffith

01 June 2025

7 minute read

A Luminary project on Optimizely - two screens with man looking at screens

4 min read

Why you should upgrade to Optimizely CMS 12

Upgrading to a new version of the Optimizely CMS can seem daunting. It starts making a lot more sense once you open the black box and see that the benefits can outweigh the development effort.

27 June 2022

4 minute read

Luminary receiving Opti award

2 min read

Luminary wins back-to-back Optimizely Partner of the Year award!

Luminary has been named Optimizely’s ANZ Solution Partner of the Year for the second year running.

Tami Iseli
Tami Iseli

21 February 2024

2 minute read

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3 min read

Luminary attains Optimizely Gold Partner status

We are pleased to announce that we are an Optimizely Gold Solution Partner.

Tami Iseli
Tami Iseli

13 November 2024

3 minute read

Ynze Nunnink presenting at Optimizely Meetup

1 min read

Optimizely multi-site best practices: a presentation by MVP Ynze Nunnink

A showcase of Optimizely multi-site best practices, featuring Daimler sub-brands Fuso and Freightliner.

19 October 2022

1 minute read

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2 min read

Optimizely named a leader in the Gartner 2023 Magic Quadrant

The Optimizely DXP and CMP are once again being recognised as leaders in the Magic Quadrant by Gartner.

20 March 2023

2 minute read

Ynze presenting at Optimizely Meetup - September 2022

1 min read

Luminary wins Optimizely Solution Partner of the Year

We are thrilled to announce that Luminary has been named APAC Solution Partner of the Year at the Optimizely 2022 Partner Awards!

Tami Iseli
Tami Iseli

20 November 2022

1 minute read

Vitamins and minerals info

Veggycation

This project had one key aim – to use digital to drive consumption of Australian vegetables.

Life-space site on mobile

Life-Space Probiotics

Life-Space turned to Luminary to help expand its product, Australia’s number one probiotic, into the global scene.

A Daimler truck

6 min read

A multi-brand strategy in Optimizely DXP

The Optimizely Digital Experience Platform (DXP) is ideally suited to digital projects featuring multiple websites or applications. Here, we showcase a multi-brand engagement we are undertaking for Daimler.

29 September 2022

6 minute read

What Optimizely One has to offer

Optimizely One is Optimizely's Digital Experience Platform (DXP). It is an all-in-one marketing operating system that provides everything from strategic planning and content creation to layout design, publishing, testing, personalisation, analysis and e-commerce. The platform enables you to:

Streamline content with user-friendly tools: One centralised workplace makes collaboration straightforward, with custom workflows to fit your team and process. Embedded AI also streamlines content generation.

Store and organise brand-approved content for easy reuse: A fully integrated DAM centralises asset storage and makes all on-brand content easily accessible.

Build channel-specific experiences with drag-and-drop: A WYSIWIG Visual Page Builder lets content creators layout and preview experiences for multiple channels and devices with no coding knowledge required. 

Easily deliver content across different channels: Developers can use modern GraphQL and REST APIs to query content from any source and send it wherever it needs to go.

Create personalised customer experiences: The platform allows you to: design personalised experiences and campaigns with an intuitive visual editor, create multiple variations via AI-generated suggestions, use pre-built templates supporting banners, chatbots and more.

Want to tap into the expertise of a multi-award winning Optimizely Solution Partner?

Get in touch