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Luminary is the APAC Solution Partner of the Year for Optimizely (formerly Episerver).

Led by Optimizely MVP Ynze Nunnink, Luminary hosts one of the strongest Optimizely development teams in Australia. Our Optimizely expertise covers a wide range of industries, including charities and NFPs, education, health, automotive, professional services, and financial services. Alongside Optimizely development, Luminary also offers discovery, digital strategy, design, UX, content, SEO and analytics services.

Our Optimizely expertise

A snapshot of our Optimizely awards, projects and blog posts.

A Luminary project on Optimizely - two screens with man looking at screens

4 min read

Why you should upgrade to Optimizely CMS 12

Upgrading to a new version of the Optimizely CMS can seem daunting. It starts making a lot more sense once you open the black box and see that the benefits can outweigh the development effort.

Ynze Nunnink
Ynze Nunnink

27 June 2022

4 minute read

Ynze Nunnink

3 min read

Optimizely names Luminary Senior Developer, Ynze Nunnink, OMVP

Luminary Senior Developer and Optimizely Lead, Ynze Nunnink has secured the coveted position of Optimizely MVP. Earning a Platinum badge for his contribution to the Optimizely and greater CMS community, Ynze will continue to share knowledge and enhance the Optimizely product offering through his work.

Claire Dunton
Claire Dunton&Ynze Nunnink

02 October 2022

3 minute read

Vitamins and minerals info


This project had one key aim – to use digital to drive consumption of Australian vegetables.

Life-space site on mobile

Life-Space Probiotics

Life-Space turned to Luminary to help expand its product, Australia’s number one probiotic, into the global scene.

Episerver Award Presentation

1 min read

Luminary wins Episerver Partner Award

Luminary has been recognised as Episerver's most valuable new partner in the Asia Pacific region.

Tami Iseli
Tami Iseli

13 March 2018

1 minute read

2 min read

Customising Episerver Forms

Episerver Forms has a lot of built-in functionality, but in some cases it is necessary to extend that functionality, which can be a tricky thing to do. This post contains information about rendering, overriding and problem solving custom Episerver form functionality.

Ynze Nunnink
Ynze Nunnink

08 November 2018

2 minute read

5 min read

Episerver Personalization with persistent anonymous profiles

Episerver Personalization is a powerful feature to ensure your website displays relevant content to your visitors. At Luminary we needed a way to persist an anonymous visitor's personalisation profile across sessions without using Episerver Insight or custom cookies. Here's how we did it...

Darren Stahlhut
Darren Stahlhut

12 October 2018

5 minute read

4 min read

Generating image metadata and SVG thumbnails with Episerver DXC Azure Blob storage

Episerver has an ImageData base class that natively supports images. But we needed to extend it to provide metadata fields and display SVG thumbnails. Here's how we did it...

Darren Stahlhut
Darren Stahlhut

30 July 2018

4 minute read

A Daimler truck

6 min read

A multi-brand strategy in Optimizely DXP

The Optimizely Digital Experience Platform (DXP) is ideally suited to digital projects featuring multiple websites or applications. Here, we showcase a multi-brand engagement we are undertaking for Daimler.

Ynze Nunnink
Ynze Nunnink

29 September 2022

6 minute read

Optimizely is recognised as a Leader in Gartner’s WCM Magic Quadrant, as well as being named in the Magic Quadrants for Digital Commerce and Horizontal Portals. Optimizely is also an International Association of Microsoft Cloud Partners Winner.

Optimizely DXP features and benefits


  • Optimizely developers can quickly build an online store, fully integrated with the store experience and connected to other business systems.
  • Have full control over the brand and product experience with rich product content seamlessly blended with editorial content.
  • Handle seasonal and campaign peaks with ease through elastic scaling in the cloud. 

Digital marketing

  • Take advantage of behavioural profiling and machine learning functionalities.
  • Automatically generate landing pages.
  • Create smart content with personalisation based on website interactions and search behaviour.
  • Leverage customer profiles and data through predictive analytics.
  • Seamlessly connect with existing digital marketing platforms, including HubSpot, Marketo and Eloqua.

Machine learning (Artificial Intelligence)

  • Present individualised content and product selections in multiple channels, without complicated configuration using Episerver's combination of machine learning, artificial intelligence and statistical analysis.


  • Utilise the platform’s modular framework for extensibility and scalability.

Speed to market

  • Launch your project faster by leveraging the efficiencies of a cloud-based platform. 

Headless content management

The Optimizely CMS supports headless capabilities by providing additional features to its traditional content management suite. Its headless and traditional features can be used in tandem, providing a range of competitive benefits over other headless-only platforms.

The following headless capabilities are available in the CMS from day one.

  • Context-free editing features in the CMS UI
  • Headless API technologies to support multi-channel content delivery
  • Mature and reliable infrastructure called Cloud Services
  • 24h support services

For more details about Optimizely headless CMS, read our blog post 'Optimizely as a headless CMS'.

Want to tap into the expertise of Optimizely's APAC Solution Partner of the Year?

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