Luminary offers more than just digital solutions. We see our role as one of strategic business partner – and the longevity of our relationships with many of our clients is testament to this.
We bring together the right mix of people, with the right technical and strategic knowledge, to help you make an impact.
Before we create a digital strategy for you, our team will consult with you to gain a deep understanding of your organisation. We’ll then apply our industry knowledge and data-driven insights to determine the best way for you to achieve your objectives and overcome your business challenges.
We will not only guide you in the planning and implementation of your strategy, we’ll also ensure that it continues to meet the needs of your business over the longer term. When you work with Luminary, you can expect a digital strategy that is specifically tailored to your organisation and created in a way that’s been proven to deliver results. Our aim is to help you innovate and step outside of your ordinary operations to achieve extraordinary outcomes.
How we do it
The digital strategy services we offer include the following.
Digital strategy roadmap development
The digital strategy roadmap is a clearly articulated, strategic plan which outlines the pathways, development streams and initiatives to ensure an organisation delivers against its objectives.
Personas are a written representation of an organisation’s intended ‘customers’ or users. We can help you create a set of user profiles through persona development.
User requirements gathering
This is a consultative process used to ascertain the requirements for a project. Generally this is a series of workshops, run by Luminary strategists and departmental experts, drawing together key project stakeholders (users) to understand and document the scope of your digital strategy initiatives.
Conversion Rate Optimisation (CRO)
We create, implement and measure a plan for ongoing CRO of your digital assets, including website technical improvements or performance, search and visitor activation or engagement, email marketing and on-site content.
Other digital strategy services we offer include defining strategic goals, digital activity audit and gap analyses, data analysis and analytics reviews, and competitor review and benchmarking.
And the proof?
A snapshot of our digital strategy clients
Metricon, Australia's most trusted new home builder wanted an engaging, responsive online presence that would surprise and delight.
Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.
Part of the global Steinhoff group, Snooze has undergone a dramatic brand overhaul in the past 20 years from the budget-focused Capt'n Snooze to the more lifestyle-focused, premium Snooze brand.
Key people and musings from our blog
Brand and Digital Strategist
As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Tami looks after all of Luminary's internal content and marketing, as well as assisting our clients with their content strategies.
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Sample Digital Strategy Roadmap
Download a sample digital strategy roadmap
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