Luminary offers more than just digital solutions. We see our role as one of strategic business partner – and the longevity of our relationships with many of our clients is testament to this.
We bring together the right mix of people, with the right technical and strategic knowledge, to help you make an impact.
Before we create a digital strategy for you, our team will consult with you to gain a deep understanding of your organisation. We’ll then apply our industry knowledge and data-driven insights to determine the best way for you to achieve your objectives and overcome your business challenges.
We will not only guide you in the planning and implementation of your strategy, we’ll also ensure that it continues to meet the needs of your business over the longer term. When you work with Luminary, you can expect a digital strategy that is specifically tailored to your organisation and created in a way that’s been proven to deliver results. Our aim is to help you innovate and step outside of your ordinary operations to achieve extraordinary outcomes.
How we do it
The digital strategy services we offer include the following.
Digital strategy roadmap development
The digital strategy roadmap is a clearly articulated, strategic plan which outlines the pathways, development streams and initiatives to ensure an organisation delivers against its objectives.
Personas are a written representation of an organisation’s intended ‘customers’ or users. We can help you create a set of user profiles through persona development.
User requirements gathering
This is a consultative process used to ascertain the requirements for a project. Generally this is a series of workshops, run by Luminary strategists and departmental experts, drawing together key project stakeholders (users) to understand and document the scope of your digital strategy initiatives.
Conversion Rate Optimisation (CRO)
We create, implement and measure a plan for ongoing CRO of your digital assets, including website technical improvements or performance, search and visitor activation or engagement, email marketing and on-site content.
Other digital strategy services we offer include defining strategic goals, digital activity audit and gap analyses, data analysis and analytics reviews, and competitor review and benchmarking.
And the proof?
A snapshot of our digital strategy clients
Metricon, Australia's most trusted new home builder wanted an engaging, responsive online presence that would surprise and delight.
Head Start – Clipsal Consumer Promotion
Clipsal by Schneider Electric was looking for a creative way to expand its subscriber database.
Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.
Part of the global Steinhoff group, Snooze has undergone a dramatic brand overhaul in the past 20 years from the budget-focused Capt'n Snooze to the more lifestyle-focused, premium Snooze brand.
Key people and musings from our blog
Brand and Digital Strategist
As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Tami looks after all of Luminary's internal content and marketing, as well as assisting our clients with their content strategies.
Digital disruption – are you ready?
Nimble start-ups and global juggernauts tend to dominate the digital disruption landscape. But there are plenty of things you can do to create disruption if you’re somewhere in between.
The future of web is voice: Are you listening?
Voice-led technology is the way of the future and there’s still time to cash in on the early mover advantage, says Luminary CEO Marty Drill.
Check out the handy resources below for links to downloadable guides, checklists and templates to help you smash your digital strategy targets.
How to do a content audit
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
How to perform a website audit
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
How to brief a digital agency
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
Creating a digital strategy roadmap
A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
Smarter Digital Marketing
Our guide to Kentico's Online Marketing Solution
Selecting a digital agency? Read this first...
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.