Digital Strategy

Digital Strategy

Luminary offers more than just digital solutions. We see our role as one of strategic business partner – and the longevity of our relationships with many of our clients is testament to this.

We bring together the right mix of people, with the right technical and strategic knowledge, to help you make an impact.

Before we create a digital strategy for you, our team will consult with you to gain a deep understanding of your organisation. We’ll then apply our industry knowledge and data-driven insights to determine the best way for you to achieve your objectives and overcome your business challenges. 

We will not only guide you in the planning and implementation of your strategy, we’ll also ensure that it continues to meet the needs of your business over the longer term. When you work with Luminary, you can expect a digital strategy that is specifically tailored to your organisation and created in a way that’s been proven to deliver results. Our aim is to help you innovate and step outside of your ordinary operations to achieve extraordinary outcomes. 

Digital strategy roadmap development

The digital strategy roadmap is a clearly articulated, strategic plan which outlines the pathways, development streams and initiatives to ensure an organisation delivers against its objectives. 

Persona development

Personas are a written representation of an organisation’s intended ‘customers’ or users. We can help you create a set of user profiles through persona development. 

User requirements gathering 

This is a consultative process used to ascertain the requirements for a project. Generally this is a series of workshops, run by Luminary strategists and departmental experts, drawing together key project stakeholders (users) to understand and document the scope of your digital strategy initiatives. 

Conversion Rate Optimisation (CRO)

We create, implement and measure a plan for ongoing CRO of your digital assets, including website technical improvements or performance, search and visitor activation or engagement, email marketing and on-site content.

Other services

Other digital strategy services we offer include defining strategic goals, digital activity audit and gap analyses, data analysis and analytics reviews, and competitor review and benchmarking. 

People Emma Andrews



Brand and Digital Strategist

As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.

People Adam Griffith



Managing Director

Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.

People Tami Iseli



Content Strategist

Tami looks after all of Luminary's internal content and marketing, as well as assisting our clients with their content strategies.


Digital disruption – are you ready?

Emma Andrews

By Emma Strategy 6 minute read

Nimble start-ups and global juggernauts tend to dominate the digital disruption landscape. But there are plenty of things you can do to create disruption if you’re somewhere in between.

Idea Bulb Paper

The future of web is voice: Are you listening?

Marty Drill

By Marty Strategy 5 minute read

Voice-led technology is the way of the future and there’s still time to cash in on the early mover advantage, says Luminary CEO Marty Drill.

Are You Listening

How to do a content audit

Tami Iseli

By Tami 9 minute read

A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.

Content Audit

How to perform a website audit

Adam Griffith

By Adam Strategy, Design, Development, Hosting 5 minute read

Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.

Laptop screen showing Google analytics page with coffee cup in the background

How to brief a digital agency

Liam Thomas

By Liam Strategy 6 minute read

Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.

Brief Digital Agency

Creating a digital strategy roadmap

Liam Thomas

By Liam Strategy 5 minute read

A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.

Digital Roadmap
Resource Websites

Smarter Digital Marketing

Our guide to Kentico's Online Marketing Solution


Selecting a digital agency? Read this first...

Adam Griffith

By Adam Strategy 7 minute read

Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.

Selecting a digital agency hero
Resource Content Services

Content Spreadsheet for Google Calendar

This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.

Want to know more?

We have a whole team of experts who would love to talk to you.

Get in touch