Property

Property & Construction

Widespread access to digital technology has radically changed the landscape for sectors like the Property & Construction market, where average purchase values are relatively high.

Consumers of high-value goods and services are no longer willing to put their faith in the hands of one company. They’re doing their research well before they pick up the phone or enter your showroom.

They know your products, they know your competitors, and they know what they should be paying. Your power to genuinely influence them at the point of sale is rapidly diminishing. This presents both a challenge and an opportunity. Smart operators are getting around this by creating content and offering digital platforms that engage the customer far earlier along their path to purchase.

Luminary will help you elevate your digital offering to create interactive and inspiring experiences for your prospects – experiences that bring your products to life and make you stand out from the competition. And most importantly, experiences that generate more qualified leads for your business.

We understand that buying a home is a significant investment, one of the largest any of us ever make, so we wanted the new website to facilitate this process and help make buying and building a new home as easy as possible. Working with leading digital agencies ensured best practice in website design and build, providing our customers with a superior digital experience.

- Kelly Millar, Digital Marketing Manager, Metricon

Blog

How to do a content audit

Tami Iseli

By Tami 9 minute read

A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.

Content Audit
Blog

How to perform a website audit

Adam Griffith

By Adam Strategy, Design, Development, Hosting 5 minute read

Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.

Laptop screen showing Google analytics page with coffee cup in the background
Blog

How to brief a digital agency

Liam Thomas

By Liam Strategy 6 minute read

Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.

Brief Digital Agency
Blog

Creating a digital strategy roadmap

Liam Thomas

By Liam Strategy 5 minute read

A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.

Digital Roadmap
Resource Websites

Smarter Digital Marketing

Our guide to Kentico's Online Marketing Solution

Blog

Selecting a digital agency? Read this first...

Adam Griffith

By Adam Strategy 7 minute read

Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.

Selecting a digital agency hero
Resource Content Services

Content Spreadsheet for Google Calendar

This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.

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