Property & Construction
Widespread access to digital technology has radically changed the landscape for sectors like the Property & Construction market, where average purchase values are relatively high.
Consumers of high-value goods and services are no longer willing to put their faith in the hands of one company. They’re doing their research well before they pick up the phone or enter your showroom.
They know your products, they know your competitors, and they know what they should be paying. Your power to genuinely influence them at the point of sale is rapidly diminishing. This presents both a challenge and an opportunity. Smart operators are getting around this by creating content and offering digital platforms that engage the customer far earlier along their path to purchase.
Luminary will help you elevate your digital offering to create interactive and inspiring experiences for your prospects – experiences that bring your products to life and make you stand out from the competition. And most importantly, experiences that generate more qualified leads for your business.
And the proof?
A snapshot of our clients and industry recognition
Metricon, Australia's most trusted new home builder wanted an engaging, responsive online presence that would surprise and delight.
Fleet Plant Hire
Sydney Design Awards
Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.
Clipsal by Schneider Electric
When Clipsal and Schneider Electric wanted to switch on a new clipsal.com, they were looking for a partner who was an expert in both responsive design and Kentico.
We understand that buying a home is a significant investment, one of the largest any of us ever make, so we wanted the new website to facilitate this process and help make buying and building a new home as easy as possible. Working with leading digital agencies ensured best practice in website design and build, providing our customers with a superior digital experience.
Key team members and musings from our blog
Senior Digital Producer
In his own words, Chey's role as Senior Digital Producer is about "bringing talented people together to create cool digital things".
Tess has been creating parts of the internet for more than 12 years and is completely in love with the digital medium.
As a Senior Producer, Renae's strength is helping clients to articulate their digital needs and navigate their way to a great result.
With more than 20 years’ experience in technology consulting – including seven at the helm of a prominent digital agency – Liam brings a wealth of knowledge to his role as Engagement Director.
Chris adds the magic that brings functionality to pretty designs and markup.
We are very excited to share the news that Metricon Homes has been selected as an Official Honoree in the 19th Annual Webby Awards.
So, how can we help?
The following services can be tailored to meet your needs.
Knowing how to frame your requirements can be half the battle in a digital project – and getting it right can really make or break the end result.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Luminary offers more than just digital solutions. We see our role as one of strategic business partner – and the longevity of our relationships with many of our clients is testament to this.
Design and User Experience
Our mission is to make digital bright, and the human experience brighter. The work we do in the design and user experience (UX) space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Check out the handy resources below for links to downloadable guides, checklists and templates to help you smash your digital strategy targets.
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.
Smarter Digital Marketing
Our guide to Kentico's Online Marketing Solution
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.