Property & Construction
Widespread access to digital technology has radically changed the landscape for sectors like the Property & Construction market, where average purchase values are relatively high.
Consumers of high-value goods and services are no longer willing to put their faith in the hands of one company. They’re doing their research well before they pick up the phone or enter your showroom.
They know your products, they know your competitors, and they know what they should be paying. Your power to genuinely influence them at the point of sale is rapidly diminishing. This presents both a challenge and an opportunity. Smart operators are getting around this by creating content and offering digital platforms that engage the customer far earlier along their path to purchase.
Luminary will help you elevate your digital offering to create interactive and inspiring experiences for your prospects – experiences that bring your products to life and make you stand out from the competition. And most importantly, experiences that generate more qualified leads for your business.
And the proof?
A snapshot of our clients and industry recognition
Clipsal Electrical Design Application
The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.
PGH Bricks Visualiser
PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.
PGH Bricks Visualiser
Winner - Digital Design
Good Design Awards
PGH Bricks Visualiser
Gold Winner - Digital Tools and Utilities
Indigo Awards
Clipsal Virtual Smart Home
Clipsal wanted a virtual way to let customers experience the benefits of living in a Clipsal Wiser Smart Home.
PGH Bricks Visualiser
Gold Winner - Lifestyle
Communicator Awards
PGH Bricks Visualiser
Honorable Mention - Best Innovation with Emerging Technologies
Sitecore Experience Awards
Clipsal Electrical Design Application
Gold Winner - Home & Living
Brisbane Design Awards
Metricon Homes
Australia's most trusted new home builder wanted an engaging, responsive online presence that would surprise and delight.
Metricon Homes
Official Honoree - Real Estate
Webby Awards
Oliver Hume
Gold - Business Operations
Sydney Design Awards
FlexSelect
Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.
Clipsal by Schneider Electric
When Clipsal and Schneider Electric wanted to switch on a new clipsal.com, they were looking for a partner who was an expert in both responsive design and Kentico.
Metricon Homes
Gold Winner - Real Estate
Communicator Awards
Metricon Homes
Gold Winner - Construction
W3 Awards
Schneider Electric
Silver Winner - Websites - Construction
Communicator Awards
We understand that buying a home is a significant investment, one of the largest any of us ever make, so we wanted the new website to facilitate this process and help make buying and building a new home as easy as possible. Working with leading digital agencies ensured best practice in website design and build, providing our customers with a superior digital experience.
Our expertise
Key team members and musings from our blog
Chey Mose
Senior Digital Producer
In his own words, Chey's role as Senior Digital Producer is about "bringing talented people together to create cool digital things".
Renae Englert
Client Partner
As a Client Partner, Renae's strength is helping clients to articulate their digital needs and navigate their way to a great result.
Liam Thomas
Engagement Director
With more than 20 years’ experience in technology consulting – including seven at the helm of a prominent digital agency – Liam brings a wealth of knowledge to his role as Engagement Director.
Chris Coppin
Solution Architect
Chris adds the magic that brings functionality to pretty designs and markup.
Metricon Homes honoured in 19th Annual Webby Awards
Metricon Homes honoured in 19th Annual Webby Awards
By Adam Griffith, 0 minute read
We are very excited to share the news that Metricon Homes has been selected as an Official Honoree in the 19th Annual Webby Awards.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
Luminary offers more than just a set of isolated and unconnected digital solutions. Clients come to us because they need a strategic business partner to help shape their digital landscape – that’s one of the reasons we are able to celebrate such long term relationships with them.
UX Design
Our mission is to make digital bright, and the human experience brighter. The work we do in the UX design space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Useful links
Check out the handy resources below for downloadable guides, checklists and templates to help you smash your digital strategy targets.
How to choose the right CMS
How to choose the right CMS
By Adam Griffith, 8 minute read
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
Creating a digital strategy roadmap
Creating a digital strategy roadmap
By Liam Thomas, 6 minute read
A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
How to brief a digital agency
How to brief a digital agency
By Liam Thomas, 6 minute read
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
How to do a content audit
How to do a content audit
By Tami Iseli, 8 minute read
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
How to perform a website audit
How to perform a website audit
By Adam Griffith, 5 minute read
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Smarter Digital Marketing
Our guide to Xperience by Kentico
Selecting a digital agency? Read this first...
Selecting a digital agency? Read this first...
By Adam Griffith, 7 minute read
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.
APRA CPS234: The pathway to compliance
APRA CPS234: The pathway to compliance
By Liam Thomas, 6 minute read
A practical overview on what it takes to prepare for and become compliant with the APRA prudential standard for information security.
