Manufacturing

Manufacturing

While manufacturers were once beholden to retailers to get their products out to market, the internet has opened up a whole new avenue for selling products direct to consumers.

This has meant that manufacturers have had to ‘up’ their game in terms of how they market their products and manage relationships with customers.

It’s not just about sales and account management anymore, it’s about really investing in the marketing function and raising your level of digital maturity. Underpinning all this is the need to capture and make sense of large volumes of product and customer data, and bring it all together in a way that speaks to the consumer market. So instead of just featuring a list of products, it’s about presenting those products in their real-life contexts, and inspiring the consumer to want to know more.

At Luminary, we’ve worked with many clients in the manufacturing sphere, helping them along the journey from digital novice to digital ninja. Our developers eat complex data integrations for breakfast, and with our solid e-commerce experience we have the expertise to guide you through the ever-growing morass of product management systems. 

FlexSelect has been extremely well received by our customers. It is a digital disruption to the industry and is breaking new ground in order to make the lives of Schneider Electric’s customers easier. Despite Luminary not having any previous experience or knowledge of our custom Distribution Board offer, they understood what we were trying to achieve and have developed a tool that we are extremely happy with. The user interface is better than we were expecting and the simple usability of the tool largely contributes to its success.

Adam Jones, National Manager - Estimating and Custom Production, Schneider Electric Australia

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