While manufacturers were once beholden to retailers to get their products out to market, the internet has opened up a whole new avenue for selling products direct to consumers.
This has meant that manufacturers have had to ‘up’ their game in terms of how they market their products and manage relationships with customers.
It’s not just about sales and account management anymore, it’s about really investing in the marketing function and raising your level of digital maturity. Underpinning all this is the need to capture and make sense of large volumes of product and customer data, and bring it all together in a way that speaks to the consumer market. So instead of just featuring a list of products, it’s about presenting those products in their real-life contexts, and inspiring the consumer to want to know more.
At Luminary, we’ve worked with many clients in the manufacturing sphere, helping them along the journey from digital novice to digital ninja. Our developers eat complex data integrations for breakfast, and with our solid e-commerce experience we have the expertise to guide you through the ever-growing morass of product management systems.
And the proof?
A snapshot of our clients and industry recognition
Melbourne Design Awards
Home & Living
Websites - Construction
Clipsal by Schneider Electric
When Clipsal and Schneider Electric wanted to switch on a new clipsal.com, they were looking for a partner who was an expert in both responsive design and Kentico.
Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.
FlexSelect has been extremely well received by our customers. It is a digital disruption to the industry and is breaking new ground in order to make the lives of Schneider Electric’s customers easier. Despite Luminary not having any previous experience or knowledge of our custom Distribution Board offer, they understood what we were trying to achieve and have developed a tool that we are extremely happy with. The user interface is better than we were expecting and the simple usability of the tool largely contributes to its success.
Key team members and musings from our blog
Senior Digital Producer
In his own words, Chey's role as Senior Digital Producer is about "bringing talented people together to create cool digital things".
As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.
Front End Developer
Sarah is Luminary's longest-serving front end developer.
Darren's passion for digital and using technology to solve complex problems is what drives him as a Technical Lead.
Jess is a quiet-achieving developer with a penchant for perfection.
Luminary has brought home six trophies in the 2017 Melbourne and Sydney Design Awards.
So, how can we help?
The following services can be tailored to meet your needs.
Knowing how to frame your requirements can be half the battle in a digital project – and getting it right can really make or break the end result.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Luminary offers more than just digital solutions. We see our role as one of strategic business partner – and the longevity of our relationships with many of our clients is testament to this.
Design and User Experience
Our mission is to make digital bright, and the human experience brighter. The work we do in the design and user experience (UX) space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Check out the handy resources below for links to downloadable guides, checklists and templates to help you smash your digital strategy targets.
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.
Smarter Digital Marketing
Our guide to Kentico's Online Marketing Solution
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.