This has meant that manufacturers have had to ‘up’ their game in terms of how they market their products and manage relationships with customers.
It’s not just about sales and account management anymore, it’s about really investing in the marketing function and raising your level of digital maturity. Underpinning all this is the need to capture and make sense of large volumes of product and customer data, and bring it all together in a way that speaks to the consumer market. So instead of just featuring a list of products, it’s about presenting those products in their real-life contexts, and inspiring the consumer to want to know more.
At Luminary, we’ve worked with many clients in the manufacturing sphere, helping them along the journey from digital novice to digital ninja. Our developers eat complex data integrations for breakfast, and with our solid e-commerce experience we have the expertise to guide you through the ever-growing morass of product management systems.
And the proof?
A snapshot of our work
BYD Discovery
Electric vehicle manufacturer BYD engaged Luminary to provide it with a digital strategy to enhance its online presence and consolidate its positioning as a leading EV brand in the Australian market.
Weir Minerals
Weir Minerals engaged Luminary to help it better understand the online needs of its global customer base.
Nuplex
A new design and a detailed multi-region product catalogue have resulted in an industry-leading site for Nuplex.
Fuso
Fuso approached Luminary seeking to significantly improve customer engagement through the enablement of personalised product matching, and a greatly enhanced enquiry experience.
Allnex
Allnex needed a site with an interactive product finder to showcase over 1500 products, across more than 90 industries.
PGH Bricks Visualiser
PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.
FlexSelect
Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.
Clipsal by Schneider Electric
Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.
Global portfolio prioritisation for Schneider Electric
Luminary was engaged to improve Schneider Electric's management of the digital portfolio across different teams and countries to enhance visibility and reduce the time in which jobs and ideas are assigned and completed.
Outerspace Design
Product design consultancy Outerspace Design sought Luminary’s assistance to design a website that would reflect its contemporary vision and outlook.
“FlexSelect has been extremely well received by our customers. It is a digital disruption to the industry and is breaking new ground in order to make the lives of Schneider Electric’s customers easier. Despite Luminary not having any previous experience or knowledge of our custom Distribution Board offer, they understood what we were trying to achieve and have developed a tool that we are extremely happy with. The user interface is better than we were expecting and the simple usability of the tool largely contributes to its success.
Our expertise
Key team members and musings from our blog
Chey Mose
Principal Producer
In his own words, Chey's role as Senior Digital Producer is about "bringing talented people together to create cool digital things".
Fab Ferrante
Senior Designer
As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.
Sarah Dam
Front End Developer Lead
Sarah is Luminary's longest-serving front end developer, having joined Luminary back in 2004.
Jessica Djauhari
Senior Developer
Jess is a quiet-achieving developer with a penchant for perfection.
1 min read
Luminary dominates Design Awards
Luminary has brought home six trophies in the 2017 Melbourne and Sydney Design Awards.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
A digital strategy is a process, a client experience and a combination of tangible outputs. The creation of strategy happens through a blend of activities, undertaken by a cross-functional team delivered within our Agile framework.
Digital design
Our award winning design team adopts a user-centric approach when designing digital services and products.
Content services
A powerful content strategy is critical when it comes to guiding the creation, delivery and governance of content that succeeds in meeting your business objectives and your audience needs.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Handy resources
Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.
8 min read
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
9 min read
Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
10 min read
WTF is GEO? A guide to staying visible in AI search
Feeling overwhelmed by all the new acronyms flying around in search and content marketing? You’re not alone. From GEO to AIO and AEO to SXO, it’s hard to know what’s what – and what you actually need to focus on.
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
5 min read
How to perform a website audit
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
6 min read
How to brief a digital agency
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.
The Marketer's Guide to Headless CMS
Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.
A Guide to Digital Product Design
Everything you need to know if you're considering developing and launching a digital product.
5 min read
Why conducting a content audit is essential
Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.
