Professional services firms face different challenges to consumer-focused businesses in the digital space. That’s why you need an agency with solid experience in the sector.
For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth. But the market has evolved.
Having a digital strategy is no longer simply about appealing to the grad market. Your prospective clients are now spending more time online researching potential providers. Often, buyers have already formed a view about your firm before even reaching for the phone. The few professional services firms that are doing digital well, are reaping the rewards.
At Luminary, we have first-hand experience of the challenges of standing out in a crowded business-to-business market – we’re in those trenches too. We’ve also earnt a solid reputation as a go-to agency for professional services firms, with a range of clients in the legal, financial and corporate advisory sectors.
And the proof?
A snapshot of our clients and industry recognition
Arnold Bloch Leibler
Law and Legal Services
Arnold Bloch Leibler
Arnold Bloch Leibler took a leap of faith with the design of this site, daring to break the mould of legal industry conservatism.
Law firm Holding Redlich was looking for a site that would convey a sense of approachability and provide easy access to the firm's substantial library of content.
KordaMentha wanted a website that would support its new brand positioning.
Websites - Professional Services
Melbourne Design Awards
We’ve been working with Luminary since about 2012. It’s been a terrific journey so far. The investment in a website is significant so it is important that you have a sense of partnership. There is a sense that we’re all in this together.
Key team members
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Tess has been creating parts of the internet for more than 12 years and is completely in love with the digital medium.
Tami looks after all of Luminary's internal content and marketing, as well as assisting our clients with their content strategies.
FED Tech Lead
As our FED Tech Lead, Drew's focus is on supporting and mentoring our front end development team.
Senior Web Developer
Tony has a well-honed ability to analyse a client's business goals and challenges, and then translate them into innovative technical solutions.
Jess is a quiet-achieving developer with a penchant for perfection.
So, how can we help?
The following services can be tailored to meet your needs.
Knowing how to frame your requirements can be half the battle in a digital project – and getting it right can really make or break the end result.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Luminary offers more than just digital solutions. We see our role as one of strategic business partner – and the longevity of our relationships with many of our clients is testament to this.
Design and User Experience
Our mission is to make digital bright, and the human experience brighter. The work we do in the design and user experience (UX) space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Check out the handy resources below for links to downloadable guides, checklists and templates to help you smash your digital strategy targets.
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.
Smarter Digital Marketing
Our guide to Kentico's Online Marketing Solution
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.