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Professional services

Professional services firms face different challenges to consumer-focused businesses in the digital space. That’s why you need an agency with solid experience in the sector.

For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth. But the market has evolved.

Having a digital strategy is no longer simply about appealing to the grad market. Your prospective clients are now spending more time online researching potential providers. Often, buyers have already formed a view about your firm before even reaching for the phone. The few professional services firms that are doing digital well, are reaping the rewards.

At Luminary, we have first-hand experience of the challenges of standing out in a crowded business-to-business market – we’re in those trenches too. We’ve also earnt a solid reputation as a go-to agency for professional services firms, with a range of clients in the legal, financial and corporate advisory sectors.

We’ve been working with Luminary since about 2012. It’s been a terrific journey so far. The investment in a website is significant so it is important that you have a sense of partnership. There is a sense that we’re all in this together.

- Darren Smith, Marketing Director, Arnold Bloch Leibler

Want to know more?

We have a whole team of experts who would love to talk to you.

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