Hospitality

Tourism & Hospitality

The internet has become so integral to tourism and hospitality that it’s hard to even imagine how we ever got by without it. The upshot of this is that online competition in this sector is fierce.

More than 80 percent of travel planning is now conducted through the internet, and the narrative is increasingly being shaped by travellers and patrons rather than business operators themselves.

At the same time, consumers are demanding lightning-fast assistance and expecting to have seamless experiences across multiple platforms – from chatbots and email to face-to-face. Meanwhile, the proliferation of comparison sites is fuelling a race to the bottom on price. That is, unless you’re prepared to invest in ways to rise above the noise.

At Luminary, we help clients in the Tourism & Hospitality sector produce first-quality digital platforms that allow them to eclipse the competition – from stunning designs, to robust and scalable technical architecture. We’ll show you how to harness the power of consumer generated content and make sure your business gets found. 

Kentico has given us everything we needed in a CMS, the right balance of off-the-shelf functionality coupled with the scope to be flexible to our changing needs. The software itself was only half the solution though. Luminary's knowledge of Kentico, expert development skills and technical advice have resulted in a product which has gone beyond our expectations.

- David Sherman, Digital Marketing Specialist, Melbourne Airport

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How to do a content audit

Tami Iseli

By Tami 9 minute read

A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.

Content Audit
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How to perform a website audit

Adam Griffith

By Adam Strategy, Design, Development, Hosting 5 minute read

Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.

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How to brief a digital agency

Liam Thomas

By Liam Strategy 6 minute read

Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.

Brief Digital Agency
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Creating a digital strategy roadmap

Liam Thomas

By Liam Strategy 5 minute read

A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.

Digital Roadmap
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Smarter Digital Marketing

Our guide to Kentico's Online Marketing Solution

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Selecting a digital agency? Read this first...

Adam Griffith

By Adam Strategy 7 minute read

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Selecting a digital agency hero
Resource Content Services

Content Spreadsheet for Google Calendar

This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.

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