Tourism & Hospitality
The internet has become so integral to tourism and hospitality that it’s hard to even imagine how we ever got by without it. The upshot of this is that online competition in this sector is fierce.
More than 80 percent of travel planning is now conducted through the internet, and the narrative is increasingly being shaped by travellers and patrons rather than business operators themselves.
At the same time, consumers are demanding lightning-fast assistance and expecting to have seamless experiences across multiple platforms – from chatbots and email to face-to-face. Meanwhile, the proliferation of comparison sites is fuelling a race to the bottom on price. That is, unless you’re prepared to invest in ways to rise above the noise.
At Luminary, we help clients in the Tourism & Hospitality sector produce first-quality digital platforms that allow them to eclipse the competition – from stunning designs, to robust and scalable technical architecture. We’ll show you how to harness the power of consumer generated content and make sure your business gets found.
And the proof?
A snapshot of our clients and industry recognition
Melbourne Airport
Hitting the trifecta; fast, easy to navigate and reflective of its position as one of the world’s leading airports.
Colourful Conversations
Luminary created a multi-award winning digital experience to bring Brown Brothers’ Colourful Conversations campaign to life.
William Angliss Institute
William Angliss Institute needed a website that would be a best-in-class competitive tool against universities, TAFEs and Registered Training Organisations.
Melbourne Airport
Site of the Year Awards - Best Integration
Kentico
Kentico has given us everything we needed in a CMS, the right balance of off-the-shelf functionality coupled with the scope to be flexible to our changing needs. The software itself was only half the solution though. Luminary's knowledge of Kentico, expert development skills and technical advice have resulted in a product which has gone beyond our expectations.
Our expertise
Key team members
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Emma Andrews
Strategy Director
As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.
Tony Duan
Solutions Architect/Team Lead
Tony is a Certified Kentico Xperience developer.
Andrew Radburnd
CIO
As Luminary's Chief Information Officer, Andrew is responsible for the strategy, planning, management and implementation of technical infrastructure for the agency and for our clients.
Tim Ferres
Solutions Architect/Team Lead
A highly experienced Solutions Architect, Tim has a blackbelt in taking complex technical concepts and explaining them in plain English.
Yoki Satria
Solutions Architect/Team Lead
A highly talented and flexible Solutions Architect, Yoki heads up our team in Bali.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
Luminary offers more than just a set of isolated and unconnected digital solutions. Clients come to us because they need a strategic business partner to help shape their digital landscape – that’s one of the reasons we are able to celebrate such long term relationships with them.
UX Design
Our mission is to make digital bright, and the human experience brighter. The work we do in the UX design space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Useful links
Check out the handy resources below for downloadable guides, checklists and templates to help you smash your digital strategy targets.
How to choose the right CMS
How to choose the right CMS
By Adam Griffith, 8 minute read
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
Creating a digital strategy roadmap
Creating a digital strategy roadmap
By Liam Thomas, 6 minute read
A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
How to brief a digital agency
How to brief a digital agency
By Liam Thomas, 6 minute read
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
How to do a content audit
How to do a content audit
By Tami Iseli, 8 minute read
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
How to perform a website audit
How to perform a website audit
By Adam Griffith, 5 minute read
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Smarter Digital Marketing
Our guide to Xperience by Kentico
Selecting a digital agency? Read this first...
Selecting a digital agency? Read this first...
By Adam Griffith, 7 minute read
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.
APRA CPS234: The pathway to compliance
APRA CPS234: The pathway to compliance
By Liam Thomas, 6 minute read
A practical overview on what it takes to prepare for and become compliant with the APRA prudential standard for information security.
