More than 80 percent of travel planning is now conducted through the internet, and the narrative is increasingly being shaped by travellers and patrons rather than business operators themselves.
At the same time, consumers are demanding lightning-fast assistance and expecting to have seamless experiences across multiple platforms – from chatbots and email to face-to-face. Meanwhile, the proliferation of comparison sites is fuelling a race to the bottom on price. That is, unless you’re prepared to invest in ways to rise above the noise.
At Luminary, we help clients in the Tourism & Hospitality sector produce first-quality digital platforms that allow them to eclipse the competition – from stunning designs, to robust and scalable technical architecture. We’ll show you how to harness the power of consumer generated content and make sure your business gets found.
A snapshot of our work
Melbourne Airport
Implemented by Luminary and designed by Hardhat, the Melbourne Airport website is a future-focused digital platform built on headless CMS platform Kontent.ai.
Reward Hospitality
Reward Hospitality recognised that taking its website to the next level meant deep diving into UX and design.
Melbourne Airport wayfinding system
Streamlining the journey: Melbourne Airport’s new wayfinding system provides travellers with a faster, more efficient airport experience.
Colourful Conversations
Luminary created a multi-award winning digital experience to bring Brown Brothers’ Colourful Conversations campaign to life.
William Angliss Institute
William Angliss Institute needed a website that would be a best-in-class competitive tool against universities, TAFEs and Registered Training Organisations.
“Kentico has given us everything we needed in a CMS, the right balance of off-the-shelf functionality coupled with the scope to be flexible to our changing needs. The software itself was only half the solution though. Luminary's knowledge of Kentico, expert development skills and technical advice have resulted in a product which has gone beyond our expectations.
Our expertise
Key team members
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Emma Andrews
Strategy Director
As Strategy Director, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for success.
Tony Duan
Solutions Architect & Mentor
Tony is a certified CMS developer across Kentico Xperience and Optimizely, with a strong mastery of complex integrations.
Andrew Radburnd
CIO
Andrew is responsible for the strategy, planning, management and implementation of technical infrastructure for Luminary and our clients.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
A digital strategy is a process, a client experience and a combination of tangible outputs. The creation of strategy happens through a blend of activities, undertaken by a cross-functional team delivered within our Agile framework.
Digital Design
Our award winning design team adopts a user-centric approach when designing digital services and products.
Content services
A powerful content strategy is critical when it comes to guiding the creation, delivery and governance of content that succeeds in meeting your business objectives and your audience needs.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Handy resources
Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.
8 min read
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
9 min read
Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
5 min read
How to perform a website audit
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
6 min read
How to brief a digital agency
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.
The Marketer's Guide to Headless CMS
Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.
A Guide to Digital Product Design
Everything you need to know if you're considering developing and launching a digital product.
5 min read
Why conducting a content audit is essential
Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.
