Tourism & Hospitality
The internet has become so integral to tourism and hospitality that it’s hard to even imagine how we ever got by without it. The upshot of this is that online competition in this sector is fierce.
More than 80 percent of travel planning is now conducted through the internet, and the narrative is increasingly being shaped by travellers and patrons rather than business operators themselves.
At the same time, consumers are demanding lightning-fast assistance and expecting to have seamless experiences across multiple platforms – from chatbots and email to face-to-face. Meanwhile, the proliferation of comparison sites is fuelling a race to the bottom on price. That is, unless you’re prepared to invest in ways to rise above the noise.
At Luminary, we help clients in the Tourism & Hospitality sector produce first-quality digital platforms that allow them to eclipse the competition – from stunning designs, to robust and scalable technical architecture. We’ll show you how to harness the power of consumer generated content and make sure your business gets found.
And the proof?
A snapshot of our clients and industry recognition
Melbourne Airport needed a site that was fast, easy to navigate and reflective of its position as one of the world’s leading airports.
Kentico has given us everything we needed in a CMS, the right balance of off-the-shelf functionality coupled with the scope to be flexible to our changing needs. The software itself was only half the solution though. Luminary's knowledge of Kentico, expert development skills and technical advice have resulted in a product which has gone beyond our expectations.
Key team members
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Brand and Digital Strategist
As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.
Senior Web Developer
Tony has a well-honed ability to analyse a client's business goals and challenges, and then translate them into innovative technical solutions.
As Luminary's Chief Information Officer, Andrew is responsible for the strategy, planning, management and implementation of technical infrastructure for the agency and for our clients.
A highly experienced Solutions Architect, Tim has a blackbelt in taking complex technical concepts and explaining them in plain English.
Senior Web Developer
A highly talented and flexible .NET developer, Yoki heads up our team in Bali.
So, how can we help?
The following services can be tailored to meet your needs.
Knowing how to frame your requirements can be half the battle in a digital project – and getting it right can really make or break the end result.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Luminary offers more than just digital solutions. We see our role as one of strategic business partner – and the longevity of our relationships with many of our clients is testament to this.
Design and User Experience
Our mission is to make digital bright, and the human experience brighter. The work we do in the design and user experience (UX) space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Check out the handy resources below for links to downloadable guides, checklists and templates to help you smash your digital strategy targets.
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.
Smarter Digital Marketing
Our guide to Kentico's Online Marketing Solution
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.