Digital Transformation

Digital transformation

Digital transformation can originate out of a single innovation that revolutionises the user experience, but more often it’s born out of a sustained program of incremental advancements.

There is no question that digital has completely redefined the realm of customer expectation. In some cases it has redefined whole industries – the classic examples being Uber and AirBnB.

While everyone would love to be the next headline-grabbing digital disruptor, the reality is that if you don’t embrace some degree of digital transformation, you’re guaranteed to be left behind. And if you think your customers are only comparing you to your direct competition, think again. Every digital touchpoint they interact with has the potential to raise the bar of expectation. 

Luminary has been in operation since 1999, so we’ve seen countless technology fads come and go. We’ve had to chart our own course through all of these to stay relevant, so we know a thing or two about transformation. We’ve also guided many well-known Australian brands through the changing digital landscape over that time. 

1. Exploration phase

In this initial phase we align our project team with yours on the landscape you operate in, and the context of the project. We will conduct research based on both internal sources (stakeholder interviews, sales reports and business strategy documents etc.) and external sources (industry trends, competitor research and customer research). 

2. Strategy phase

This phase sees us filter the findings from the context session in order to recommend a way forward. We will use a range of activities such as user personas and journey mapping in order to make sense of the data we have collected. 

3. Ideation phase

In this phase we bring research, ideas and inspiration to a facilitated ideation workshop, aimed at uncovering creative ideas for solutions, features and improvements. At the completion of this phase we will have explored new and innovative ways of solving problems and brainstormed how we can borrow from leading examples to deliver the transformation.

4. Refinement phase

This phase sees us refine and build out the ideas from the Ideation phase. We will develop a range of prototypes that we can test and iterate on with users and organisational stakeholders. Finally, we will create a roadmap that contains the timelines, resource requirements and action plan, with clear KPIs attached to each output.

Emma Andrews

Emma Andrews

Strategy Director

As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.

Marty Drill

Marty Drill

CEO

Marty is the CEO and founder of Luminary.

Adam Griffith

Adam Griffith

Managing Director

Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.

Andy Thompson pulling a funny face

Andy Thompson

CTO, Kontent MVP, Xperience MVP

As our CTO, Andy heads up our developer teams, platforms and technology strategy.

Liam Thomas

Liam Thomas

Engagement Director

With more than 20 years’ experience in technology consulting – including seven at the helm of a prominent digital agency – Liam brings a wealth of knowledge to his role as Engagement Director.

Chris Coppin

Chris Coppin

Solution Architect

Chris adds the magic that brings functionality to pretty designs and markup.

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