Digital transformation can originate out of a single innovation that revolutionises the user experience, but more often it’s born out of a sustained program of incremental advancements.
There is no question that digital has completely redefined the realm of customer expectation. In some cases it has redefined whole industries – the classic examples being Uber and AirBnB.
While everyone would love to be the next headline-grabbing digital disruptor, the reality is that if you don’t embrace some degree of digital transformation, you’re guaranteed to be left behind. And if you think your customers are only comparing you to your direct competition, think again. Every digital touchpoint they interact with has the potential to raise the bar of expectation.
Luminary has been in operation since 1999, so we’ve seen countless technology fads come and go. We’ve had to chart our own course through all of these to stay relevant, so we know a thing or two about transformation. We’ve also guided many well-known Australian brands through the changing digital landscape over that time.
How we do it
Luminary adopts a four-stage approach to scoping and delivering on digital transformation engagements. This approach is based on the traditional ‘double diamond’ consulting methodology.
1. Exploration phase
In this initial phase we align our project team with yours on the landscape you operate in, and the context of the project. We will conduct research based on both internal sources (stakeholder interviews, sales reports and business strategy documents etc.) and external sources (industry trends, competitor research and customer research).
2. Strategy phase
This phase sees us filter the findings from the context session in order to recommend a way forward. We will use a range of activities such as user personas and journey mapping in order to make sense of the data we have collected.
3. Ideation phase
In this phase we bring research, ideas and inspiration to a facilitated ideation workshop, aimed at uncovering creative ideas for solutions, features and improvements. At the completion of this phase we will have explored new and innovative ways of solving problems and brainstormed how we can borrow from leading examples to deliver the transformation.
4. Refinement phase
This phase sees us refine and build out the ideas from the Ideation phase. We will develop a range of prototypes that we can test and iterate on with users and organisational stakeholders. Finally, we will create a roadmap that contains the timelines, resource requirements and action plan, with clear KPIs attached to each output.
And the proof?
A snapshot of some of the brands we’ve helped with their digital transformation journeys
Part of the global Steinhoff group, Snooze has undergone a dramatic brand overhaul in the past 20 years from the budget-focused Capt'n Snooze to the more lifestyle-focused, premium Snooze brand.
Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.
Key team members and musings from our blog
Chris adds the magic that brings functionality to pretty designs and markup.
Brand and Digital Strategist
As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.
With more than 20 years’ experience in technology consulting – including seven at the helm of a prominent digital agency – Liam brings a wealth of knowledge to his role as Engagement Director.
Nimble start-ups and global juggernauts tend to dominate the digital disruption landscape. But there are plenty of things you can do to create disruption if you’re somewhere in between.
Fresh from this year’s SXSW Conference, Marty Drill shares some insights into what you need to be focusing on with your digital strategy in 2018.
Digital marketing is evolving at the speed of light, leaving marketers grappling to keep up. So what are the trends you really need to know about? We spoke with two experts to find out.
Check out the handy resources below for links to downloadable guides, checklists and templates to help you smash your digital strategy targets.
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.
Smarter Digital Marketing
Our guide to Kentico's Online Marketing Solution
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.