There is no question that digital has completely redefined the realm of customer expectation. In some cases it has redefined whole industries – the classic examples being Uber and AirBnB.
While everyone would love to be the next headline-grabbing digital disruptor, the reality is that if you don’t embrace some degree of digital transformation, you’re guaranteed to be left behind. And if you think your customers are only comparing you to your direct competition, think again. Every digital touchpoint they interact with has the potential to raise the bar of expectation.
Luminary has been in operation since 1999, so we’ve seen countless technology fads come and go. We’ve had to chart our own course through all of these to stay relevant, so we know a thing or two about transformation. We’ve also guided many well-known Australian brands through the changing digital landscape over that time.
How we do digital transformation
Luminary adopts a four-stage approach to delivering on digital transformation engagements, based on the traditional ‘double diamond’ consulting methodology.
1. Exploration phase
In this initial phase we align our project team with yours on the landscape you operate in, and the context of the project. We will conduct research based on both internal sources (stakeholder interviews, sales reports and business strategy documents etc.) and external sources (industry trends, competitor research and customer research).
2. Strategy phase
This phase sees us filter the findings from the context session in order to recommend a way forward. We will use a range of activities such as user personas and journey mapping in order to make sense of the data we have collected.
3. Ideation phase
In this phase we bring research, ideas and inspiration to a facilitated ideation workshop, aimed at uncovering creative ideas for solutions, features and improvements. At the completion of this phase we will have explored new and innovative ways of solving problems and brainstormed how we can borrow from leading examples to deliver the transformation.
4. Refinement phase
This phase sees us refine and build out the ideas from the Ideation phase. We will develop a range of prototypes that we can test and iterate on with users and organisational stakeholders. Finally, we will create a roadmap that contains the timelines, resource requirements and action plan, with clear KPIs attached to each output.
And the proof?
A snapshot of some of the brands we’ve helped with their digital transformation journeys
Our digital transformation expertise
Key people and musings from our blog
Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.
Want to know more?
We have a whole team of experts who would love to talk to you.Get in touch