The challenge
The site needed to reflect Hume’s position as a trustworthy alternative to traditional financial institutions, without losing the sense of community and grassroots support upon which it was founded. One of the key challenges of this site is that it had to cater to a number of very distinct audiences, including personal banking clients, business banking clients and the general community. Hume also needed a site that would offer ease of use for both the customer and internal administrators.
The solution
Hume Bank’s new site features a complete reconceptualisation of the old site’s design, structure and content. The focus of the new site is very much on how the user consumes financial services, rather than the bank’s internal structures and classifications. For example, a new product selector helps to funnel the user directly to the most relevant page by asking a number of simple questions about who they are and what they’re seeking.
The site is now responsive, with comparison tables that have been designed to function in a user-friendly way across a range of devices. From a content management perspective, the use of a centralised information table and macros throughout the site has streamlined the process of making changes to content such as rates and product information. Having a centralised repository for this information has not only resulted in significant time savings for Hume Bank, it has also eliminated the risk of inconsistencies across the site.
Content administration has also been simplified through a suite of widgets that enable Hume Bank to have much greater control and flexibility over content. For example, a calculator widget gives Hume the ability to drop a mortgage calculator onto a page without the need for any coding.
“Hume’s challenge online was to maintain a highly reputable brand built upon local expertise, personable service and community support as traditionally expressed via our offline channels. With online now a primary (and at times only) means of interaction with our customers, picking the right agency to meet this challenge was crucial. Right from the kick off meeting and throughout the project, we were confident in our choice with the Luminary team. The team were collaborative in their approach, communicative, transparent, and willing to accommodate change as it arose; culminating in a design that satisfied our brief precisely.
Meet the Hume Bank team
Find out more about the key team members and how we helped.
Andy Thompson
CTO, Kontent.ai MVP, Kentico MVP, Owner
As our CTO, Andy heads up our developer teams, platforms and technology strategy.
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Sarah Dam
Front End Developer Lead
Sarah is Luminary's longest-serving front end developer, having joined Luminary back in 2004.
Tony Duan
Solutions Architect & Mentor
Tony is a certified CMS developer across Kentico Xperience and Optimizely, with a strong mastery of complex integrations.
Andrew Radburnd
CIO
Andrew is responsible for the strategy, planning, management and implementation of technical infrastructure for Luminary and our clients.
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