As a Contentful Silver Partner agency, Luminary helps content, marketing and development teams move off rigid CMS platforms and onto a composable model they can extend without waiting on a release cycle.
Our Silver Partner status equips Luminary with advanced Contentful expertise and training, directly benefiting our clients with the latest digital solutions. Alongside delivering Contentful development for brands like Nintendo, Luminary also offers content services, SEO, GEO, UX design, and data analytics capabilities.
Contentful is now a serious contender in Australia
Contentful's position in the Australian market has recently shifted up a gear.
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What is Contentful?
Contentful is a composable, API-first content platform that lets you create content once and publish it to any channel – website, app, kiosk or device – without a developer in the loop for every change. It replaces the rigid page-and-template model of a traditional CMS with a content model you design around your business, delivered through RESTful and GraphQL APIs. Where a traditional CMS ties content to one website, Contentful treats content as a reusable building block that any team or platform can draw on.
What Contentful has to offer
Contentful’s content infrastructure provides a central hub for creating, managing and publishing content on any digital channel. Contentful allows you to:
Model content your way: Build a content structure tailored to your business, not one forced on you by page templates.
Create once, ship everywhere: Publish the same content to your website, apps and any other digital channel from a single hub.
Edit without developers: A rich editor interface, flexible roles and permissions, and multi-language support let content teams work independently.
Build with modular components: Reuse and remix content and design components across campaigns, brands and regions instead of rebuilding from scratch each time.
Personalise in real time: No-code tools let marketers tweak, test and tailor experiences without waiting on a developer.
Integrate on your terms: A RESTful and GraphQL API, microservices architecture and sub-100ms payload delivery give developers full programmatic control.
Why choose Contentful?
Contentful is one of the most widely used composable content platforms, trusted by brands including Kraft Heinz, Mailchimp, BigCommerce and, in Australia, Suncorp, Rheem, Officeworks and our own client, Nintendo. It's also rated 4.4/5 across more than 500 reviews on Gartner Peer Insights and 4.3/5 across more than reviews on G2.
Contentful is channel-agnostic and sits alongside the rest of your stack – pairing with Composable DXP, headless CMS approaches more broadly, and platforms like Contentstack and Builder.io where a hybrid stack makes sense, plus data and analytics, SEO and GEO tooling on top.
How Luminary works with Contentful
Content modelling: Designing a content structure around your business and teams, not the other way round.
Contentful implementation: Set-up, migration and integration into your wider stack.
Change management and training: Getting your team self-sufficient on the platform, with support that continues after go-live.
Ongoing content services: Continued content production, modelling refinements and platform support as your needs evolve.
Technology solution consulting: Advice on where Contentful fits your architecture and how it connects to the rest of your martech and DXP stack.
Why choose Luminary as your Contentful partner agency?
Luminary is an independent Australian digital agency that has been creating award-winning experiences since 1999, with teams across Melbourne, Sydney, Brisbane and Bali. We are a Certified B Corp, and our mission is to make digital bright, and the human experience brighter. As a Silver Partner with Contentful, our developers are experienced at modelling, migrating and building on Contentful, backed by our strategy, UX and content practice.
Our Contentful experts
Our experienced Contentful practitioners will guide you to get the best out of the platform.
Andy Thompson
CTO, Kontent.ai MVP, Kentico MVP, Owner
As our CTO, Andy heads up our developer teams, platforms and technology strategy.
Drew Foster
Technical Director
As Technical Director, Drew's focus is on supporting and mentoring our front end development and QA teams.
Jaka Sardjono
Digital Producer
Jaka is an Agile purist and a technical-minded digital producer.
Johannes Untoro
Front End Developer and Mentor
Jo is passionate about all things front end.
Kim Dezen
Senior Digital Producer
A veteran of digital, Kim spent more than 12 years working as both a back-end and front-end developer before crossing over into project management.
Mario Lopez
Solutions Architect, Umbraco MVP, Optimizely Developer, Mentor
Mario is an experienced .NET & Optimizely developer, and an Umbraco MVP and Certified Master.
Contentful FAQs
What is Contentful? Contentful is a composable, API-first content platform that lets you create content once and publish it to any website, app or digital channel from a single hub, without a developer needed for every change.
What does a Contentful partner agency do? A Contentful partner agency designs your content model, implements and migrates you onto the platform, then helps your team get value from it. Luminary handles content modelling, implementation, integration, change management, and ongoing content services and consulting.
How is Contentful different from a traditional CMS? A traditional CMS ties content to page templates on one website. Contentful separates content from presentation, so the same content can be modelled once and published to a website, app or any other channel through its API.
Does Contentful work with my existing CMS or DXP? Yes. Contentful is channel-agnostic and commonly runs alongside platforms like Composable DXP setups, Contentstack or Builder.io, as part of a wider composable stack.
Is Contentful suitable for multi-brand or multi-region content? Yes. Contentful's content modelling and multi-language capabilities are built for managing several brands or regions from one hub, with roles and permissions to control who can edit what.
