Sitecore logo

Sitecore

Sitecore enables rich end-to-end content, seamless commerce, and always-on personalisation. Luminary is a Sitecore Gold Partner agency.

Luminary proudly holds the prestigious Sitecore Gold Partner designation, signifying our deep expertise and commitment to the Sitecore platform. This partnership reflects our proven ability to deliver exceptional solutions for your web content and commerce needs.

Our team of certified Sitecore developers and architects possesses the in-depth knowledge and experience necessary to unlock the Sitecore's full potential. We go beyond basic implementation, providing strategic guidance, innovative design, and seamless execution tailored to your unique objectives. 

As a Gold Partner, Luminary enjoys exclusive access to advanced resources and training, ensuring we stay at the forefront of Sitecore technology and deliver cutting-edge solutions. 

Our SItecore CMS development expertise covers a wide range of industries, including NGOs, education, building and construction, professional services, membership organisations, and charities and NFPs. Alongside Sitecore development, Luminary also offers discovery, digital strategy, design, UX, content, SEO and analytics services.

Sitecore Gold Partner logo

Our Sitecore expertise

Picture of a person standing under an umbrella with rain

Beyond Blue

Beyond Blue needed to transition away from a legacy CMS which was preventing it from supporting the mental health of the community in the best possible way.

Three people talking

ANZIIF

Insurance and finance industry professional association ANZIIF wanted to elevate the member experience on its Sitecore website.

PGH Visualiser on laptop

2 min read

PGH Bricks Visualiser scoops prestigious Good Design Award

The Bricks Visualiser we created for PGH Bricks & Pavers™ has received a Good Design Award in recognition of outstanding design and innovation in the category of Digital Design.

Tami Iseli
Tami Iseli

08 September 2020

2 minute read

Melbourne Business School home page on a desktop

Melbourne Business School

Home to leading executive education programs, Melbourne Business School needed a website that would match the calibre of its courses.

Image showing AEMO website on a laptop computer

AEMO Energy Live

AEMO wanted a standalone site where consumers could access the latest news, perspectives and backgrounders on the energy sector.

Greg Baxter, Andy Thompson and Darren Stahlhut

2 min read

Luminary secures MVP trifecta

In an unprecedented industry coup, Luminary has had three of its team members awarded MVP status across three different digital experience platforms – Kentico EMS, Sitecore and Episerver.

Tami Iseli
Tami Iseli

07 February 2020

2 minute read

Visualiser screenshot - customise your facade page

PGH Bricks Visualiser

PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.

Rising sun

4 min read

Sitecore personalisation from Day One

Stop waiting for that mythical ‘Phase Two’ to arrive before you really take advantage of the power of Sitecore, says CX Director Greg Baxter.

Greg Baxter
Greg Baxter

30 August 2019

4 minute read

Shipwreck on the beach

5 min read

If technical debt is a disease, SXA is the cure

Every project attracts technical debt. Like death and taxes, it's impossible to avoid.

Greg Baxter
Greg Baxter

16 September 2019

5 minute read

A diagram representing content chaos

3 min read

Sitecore Marketers Meetup: Taming Content

Originally intended to be an in-person event, the recent Sitecore Marketers' Meetup was swiftly re-platformed as a webinar in light of social distancing concerns. The upside? You can now watch the recording here.

Adam Griffith
Adam Griffith

26 March 2020

3 minute read

Starting line of a running race

4 min read

Sitecore personalisation – where to start

Half the battle with website personalisation is simply getting it off the ground, says Sitecore Strategy MVP Greg Baxter. Greg's downloadable Personalisation Checklist will help you work out where to start, to make sure your project is a success.

Greg Baxter
Greg Baxter

24 February 2020

4 minute read

Xperience v Sitecore blog header image

15 min read

Choosing a DXP: Kentico Xperience or Sitecore

Kentico Xperience and Sitecore Experience Platform are two industry leading .NET-based DXPs with a broad feature set, long history, and strong roadmap. Mid- to large-sized organisations on a Microsoft tech stack will often find themselves researching and potentially trying to decide which platform suits them best. We use our expertise to break down the key differences between these fantastic platforms and help you choose one or the other.

Andy Thompson
Andy Thompson

29 November 2021

15 minute read

As an XP specialised partner, Luminary is an expert in crafting exceptional digital experiences with Sitecore Experience Platform (XP). Our certified team leverages deep platform knowledge and strategic vision to deliver innovative web content, personalised omnichannel commerce, and tailored solutions that empower your digital transformation.

Sitecore Gold Partner logo

What is Sitecore?

Sitecore is an enterprise digital experience platform, offering best-in-class content management alongside all the digital marketing tools needed to craft, test, analyse, and personalise experiences in context – in real-time, and across any channel. Sitecore has been firmly, and deservedly, established in the leaders section of the Gartner Magic Quadrant for Web Content Management for 10 years running, powering well-known brands including L'Oreal, Microsoft, and United Airlines.

Sitecore delivers a single platform solution that offers everything needed to keep your customers engaged with your brand, giving your marketers the power to comprehensively win the customer experience battle. Built in marketing automation, email communications, social publishing and actionable real-time engagement analytics mean that you can continually optimise the customer experience by leveraging a deep and intimate understanding of your customers and segments. 

Machine learning through Sitecore Cortex takes optimisation to the next level and provides true scale to personalisation, while xConnect delivers Martech stack integration with out-of-the-box connectivity with SalesForce, Microsoft Dynamics and SharePoint, among other line-of-business systems.

Sitecore features include:

  • Dynamic personalisation and experience editing
  • Optimised mobile experience
  • Social media engagement
  • Regionalisation and localisation
  • Ecommerce services
  • Best-in-class authoring environment
  • Digital marketing tools for customer engagement
  • Development and design flexibility
  • Seamless integration, scalability and multi-site management
  • Open architecture balanced with site security

Why Sitecore?

Sitecore's Web Content Management System (CMS) puts the power of personalisation and conversation management right in the hands of your marketers and business users.

  • Create and manage content easily while personalising your customer experience
  • Headless or coupled capability provides options to deliver any digital experience
  • Multi-lingual content including integration with leading translation services
  • Sitecore® Experience Database™ (xDB) gives you a full 360-degree actionable view of all customer data and interactions
  • Out-of-the-box SalesForce and Ms Dynamics 360 integration


  • Context Commerce – eCommerce with all the engagement power of Sitecore
  • The unified, user-friendly business tool on the Sitecore Launchpad allows for more efficient management of inventory, catalogues, orders, pricing and promotions — all from one simplified view
  • Includes Sitecore Experience Database (xDB) to store and manage all customer data, interactions and more
  • Native digital marketing tools for personalisation, analytics, testing, optimisation, and omni-channel delivery


  • Marketing at scale – marketing calendar, full content workflow and campaign creation inside Sitecore
  • Manage any media type, including photos, layouts, packaging artwork, video, 3D, source files and more
  • Integrated rights management, thorough security and worldwide distribution
  • Plan your marketing calendar and organise content production with a structured and streamlined process using collaboration tools to smooth bumps in content ideation and creation


Want to tap into the expertise of an agency that’s been in operation since 1999?

Get in touch