Anna Potter

Senior Digital Strategist

Bachelor of Management (Marketing) & Bachelor of International Studies (University of South Australia)

Anna is a strategist with a passion for clarifying and simplifying data into an effective, comprehensive and actionable strategy.

Anna helps our clients pull together an integrated strategy by distilling extensive insights and perspectives. In previous roles she has been a Digital Consultant specialising in social media management, and a Marketing Manager in the FMCG sector. 

Among her career highlights to date have been launching the Nature Valley brand into the nutritious snacks category in Australia, and more than tripling the audience of a small business in social media through organic means in just two years.

Outside of work, Anna loves spending time with her two kids and husband, listening to music and going to see bands.

Picture of Luminary employee, Anna Potter smiling standing in front of a black screen in a green top

Quick facts about Anna

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Inspired by

Her sons, for their ability to always be 'in the moment' and for the way they inspire her to be better in every way so she can be someone they're proud of.

Fun fact

Anna lived and studied in Italy when she was at uni but can't remember how to speak Italian!

Anna is an ICAgile Certified Professional.

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There's more where Anna came from...

It takes a constellation of talents to create great experiences. Here are a few more of the stellar individuals that make Luminary shine.

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