Education
Creating tailored user journeys for educational institutions and service providers
Tourism and hospitality
Helping tourism and hospitality operators break through the noise in the online environment
Health
Authoritative digital platforms for providers of health products and services
Manufacturing
Providing wholesale and consumer-facing solutions for the modern manufacturer
Financial services
Superannuation, banking, investments, and simplifying all things money
Government
Changing the way citizens interact with government departments and statutory bodies
Charities and NFPs
Servicing charities, regulatory bodies and others in the not-for-profit sector
Professional services
Helping firms in the legal, financial and corporate advisory sectors stand out from the crowd
Property and construction
Influencing buyers in the real estate and construction markets
E-commerce and retail
Boosting sales through intuitive online shopping and eye-catching digital assets
Digital strategy
Creating digital strategies that help you make an impact and drive your digital dollar further
Websites
Industry-leading websites from an agency that has been building them since 1999
Ongoing support and maintenance
Providing insurance for your digital assets and ensuring they remain best-in-class
Discovery
Laying the foundations for successful and industry-leading digital projects
Digital design
Bringing digital assets to life with beautiful and functional design
UX design
Understanding human behaviour and problem-solving through design
Hosting
Reliable and scalable hosting solutions to suit a broad range of organisational needs
Agile-focused delivery
Delivering outcomes in a way that puts clients in the driver's seat
Digital transformation
Transforming businesses and organisations through innovation and global best practice
Content services
Guiding clients with content strategy and helping them create content that converts
Web apps
Designing web applications to offer the ultimate in flexibility, scale and performance
Product design
From SaaS solutions to mobile apps, Luminary can support your product vision
SEO
Making your website and digital assets more findable in organic search
Data and analytics
Creating digital strategies that help you make an impact and drive your digital dollar further
Platforms
With well-honed expertise across numerous technology platforms, we can advise you on the best solution to meet your needs
Kentico
Kentico combines content management, digital marketing and commerce into one seamless platform
Kontent.ai
Kontent.ai is a headless CMS that provides easy-to-use content management tools for marketers
Sitecore
Sitecore enables rich end-to-end content, seamless commerce, and always-on personalisation
Optimizely
Luminary is the APAC Solution Partner of the Year for Optimizely (formerly known as Episerver).
Umbraco
Umbraco is the leading open source .NET Content Management System
Composable DXP
A Composable DXP is a set of complementary, tightly-integrated platforms that provide the same or greater power as a traditional DXP
Storyblok
Storyblok is a marketer-friendly headless CMS with powerful visual editing tools.
Acoustic
Acoustic is a suite of enterprise-level AI-enhanced services, applications and marketing tools
Contentful
Contentful is a headless, API-first content system that lets you create and distribute content to any platform
Contentstack
Contentstack is an enterprise-level headless content management system.
Headless CMS
A headless CMS gives you the ability to separate content management from delivery.
Jamstack
The Jamstack is a modern approach to building fast, secure, and cost-effective websites and apps
HubSpot
HubSpot is an all-in-one marketing, sales, and customer service platform
Monsido
Monsido is a governance platform that allows you to improve your site's accessibility, performance, data privacy, content quality and SEO
Siteimprove
Siteimprove helps optimise a website across SEO, analytics, accessibility, data privacy, and content quality
Uniform
Uniform provides a fast and scalable way of running your headless site with personalisation.
Gatsby
GatsbyJS is a React-based, GraphQL powered, static site generator that facilitates the creation of fast websites.
Contact
HomeAbout us_

Anna Potter

Senior Digital Strategist

Bachelor of Management (Marketing) & Bachelor of International Studies (University of South Australia)

Anna is a strategist with a passion for clarifying and simplifying data into an effective, comprehensive and actionable strategy.

Anna helps our clients pull together an integrated strategy by distilling extensive insights and perspectives. In previous roles she has been a Digital Consultant specialising in social media management, and a Marketing Manager in the FMCG sector. 

Among her career highlights to date have been launching the Nature Valley brand into the nutritious snacks category in Australia, and more than tripling the audience of a small business in social media through organic means in just two years.

Outside of work, Anna loves spending time with her two kids and husband, listening to music and going to see bands.

Picture of Luminary employee, Anna Potter smiling standing in front of a black screen in a green top

Quick facts about Anna

Favourite emoji

🥴

Star sign

♈Aries

Chinese zodiac

🐕Dog

Inspired by

Her sons, for their ability to always be 'in the moment' and for the way they inspire her to be better in every way so she can be someone they're proud of.

Fun fact

Anna lived and studied in Italy when she was at uni but can't remember how to speak Italian!

Anna is an ICAgile Certified Professional.

Picture of an IC Agile certification badge

There's more where Anna came from...

It takes a constellation of talents to create great experiences. Here are a few more of the stellar individuals that make Luminary shine.

Want to work at Luminary?

We're always looking for stars.

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