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Kontent.ai – formerly known as Kentico Kontent – is a headless CMS with native AI functionality, that provides easy-to-use content management tools for marketers. Luminary is a Kontent.ai Premium Partner and a global leader in its implementation.

Our Kontent.ai expertise

Luminary has some of the most experienced headless CMS experts in the world, including Kontent.ai MVPs Andy and Adam, as well as Emmanuel, the developer of the first Kontent powered website in the world!

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Andy Thompson

CTO, Kontent.ai MVP, Kentico MVP, Owner

As our CTO, Andy heads up our developer teams, platforms and technology strategy.

Adam Griffith

Adam Griffith

Managing Director & Owner

Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.

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UNICEF Australia

UNICEF Australia engaged Luminary to undertake a complete website rebuild, from discovery through to continuous improvement.

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Melbourne Airport

Implemented by Luminary and designed by Hardhat, the Melbourne Airport website is a future-focused digital platform built on headless CMS platform Kontent.ai.

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7 min read

We rebuilt our website on the Jamstack (without changing CMS)

You may not notice just by looking at it, but a few weeks ago we launched a completely rebuilt front end (or 'head') for our website. The new Jamstack tech is great, but the coolest part of all is that there was zero downtime, no content freeze, and no SEO impact (except positive!), as our existing headless CMS remained unchanged behind the scenes.

Andy Thompson
Andy Thompson

05 July 2022

7 minute read

Lady with cup of tea laughing

Cancer Council Australia

Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.

Picture of legalsuper team in a meeting in black and white


legalsuper approached Luminary following a significant brand refresh and was faced with the predicament of redesigning and redeveloping their existing website or investing in a new build on a more suitable technical platform to suit their future needs.

Emmanuel Tissera

Emmanuel Tissera

Technical Director, Umbraco MVP

As Technical Director, Emmanuel works closely with our clients while providing leadership and mentoring to the development team.

Luminary Tech Lead Emmanuel Tissera working on laptop with Raddo and Tony

1 min read

Luminary announced as Kentico Kontent Premium Partner

Luminary has become the fourth agency worldwide to be afforded Kentico Kontent Premium Partner status.

Tami Iseli
Tami Iseli

24 April 2020

1 minute read

HealthyLife website


Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.

Cute dog looking wistful

Pet Culture

Backed by Woolworths and pet insurance specialists PetSure, PetCulture is a new online destination for pet owners.

What is headless cms

7 min read

What is a composable DXP?

As enterprises increasingly look to adopt Headless CMS, best-of-breed SaaS services, and API-first microservices architectures, the role of the traditional monolithic Digital Experience Platform (DXP) is gradually being reduced in many cases. Yet the requirement for a full suite of complementary digital marketing and experience management services remains. Enter: the composable DXP.

Andy Thompson
Andy Thompson

11 May 2022

7 minute read

5 min read

How do you handle online forms with Kontent.ai?

There are a few questions we regularly field when introducing the concept of a Content as a Service to people. After explaining the terms 'headless' and 'microservices', we invariably hit the topic of online forms - a staple feature of any traditional web CMS, but curiously absent from the feature list of your modern-day headless CMS.

Andy Thompson
Andy Thompson

03 June 2022

5 minute read

Picture of front end developer, Drew

Drew Foster

Technical Director

As Technical Director, Drew's focus is on supporting and mentoring our front end development team.

8 min read

Is a headless CMS good or bad for SEO?

Using a headless CMS for a website isn't going to hurt your SEO. It sure doesn't guarantee good results, but when implemented properly, it can be unbeatable.

Andy Thompson
Andy Thompson

19 November 2020

8 minute read

Holding Redlich home page on tablet

Holding Redlich

Law firm Holding Redlich was looking for a site that would convey a sense of approachability and provide easy access to the firm's substantial library of content.

Kontent.ai is a Content as a Service (CaaS), or headless CMS offering. A headless (aka ‘decoupled’) CMS is one that allows you to separate the management of your content from the platform that displays it (e.g. website, app, in-store touch screen etc). A headless CMS gives you greater flexibility to create digital experiences beyond the web, and to embrace current and future omni-channel possibilities.

Why choose Luminary to implement Kontent.ai?

One of only four Kontent.ai Premium Partners worldwide, Luminary is a global leader in the implementation of Kontent.ai and the premier Kontent.ai in Australia. Led by CTO and Kontent.ai MVP Andy Thompson, Luminary’s development team directly supported Kentico Software in building the initial boilerplate for Kontent.ai and continues to be involved in testing and refining the platform.

Luminary is home to the most experienced Kontent.ai developers in Australia. One of Australia’s longest-standing independent digital agencies, Luminary’s longevity and depth of experience has earned it a reputation as the agency of choice for many of the biggest names in the Australian government, retail and corporate sectors.

Luminary has implemented Kontent.ai across a wide range of industries, including professional services, charities and NFPs, financial services, retail and tourism. 

Alongside Kontent.ai development, Luminary also offers discovery, digital strategy, design, UX, content, SEO and analytics services.

What sort of projects are suitable for Kontent.ai?

Kontent.ai is best suited to projects with one or more of the following characteristics:

  • Omni-channel content delivery: Kontent.ai can provide excellent efficiency gains where content needs to be published across a number of channels – such as a website, mobile app and touch screens.
  • Composable DXP architecture: Kontent.ai is a dedicated content management microservice. As such, its feature set is limited in comparison to a traditional Digital Experience Platform (DXP). This makes best suited to being combined with other best-of-breed microservices as part of a Composable DXP architecture.
  • A need for speed: A headless CMS has the potential for increased speed to market, making it ideally suited to projects that need to launch quickly – for example campaign microsites. 
  • Design-driven: The flexibility to use any programming language to create a site or app removes technology restrictions and allows for the creation of a completely custom look and feel. This makes it particularly suitable for projects that are heavily design-driven, or governed by strict brand guidelines.

What are the benefits of a headless CMS?

There are a number of key benefits to having the ability to separate content management from content delivery:

  • Fast-tracks project timelines: With a traditional CMS, there is a high degree of dependency. In other words, one stage of the process cannot begin until another is complete. With a headless CMS, all members of the team can be working simultaneously, enabling speedier project delivery. 
  • Allows content to be managed from one location and delivered across multiple channels: A headless CMS eliminates the need to duplicate your content efforts for delivery across multiple channels. It provides a centralised source of content for distribution across a wide range of channels – including websites, mobile applications, touchscreens and a myriad of internet-enabled devices. 
  • Offers more design flexibility: With a headless CMS, you have the flexibility to create the presentation layer of your digital experience with any tools or programming language you like. So unlike Kentico Xperience, Kontent.ai allows developers to branch out beyond the .NET framework (e.g. PHP, React.js or native apps).

We're home to Australia's only Kontent.ai MVPs

Kontent.ai's MVP program is a celebration and acknowledgement of the community members that have made significant contributions to Kontent.ai's customers, and the tech community as a whole. MVP's are carefully selected with these leaders and innovators spread globally and catergorised as Technology MVPs, Strategy MVPs and Ambassador MVPS. At Luminary, we have two Kontent.ai MVPs who are the only Australian MVPs! 

Luminary's CTO, Andy Thompson is one of six Technology MVPS, and Managing Director, Adam Griffith is one of five Strategy MVPs. Not only does Luminary have a team of Kontent.ai application professionals, but we are leaders in the field.

What effect does a headless CMS have on your workflow?

By completely decoupling the CMS from your presentation layer - for example your website or mobile app - there is less stepping on toes, and teams can work concurrently far more effectively.

Traditional Project Workflow diagram
Kontent.ai Project Workflow

Want to dig deeper into Headless CMS?

Download the Marketer's Guide to Headless CMS

Curious to see if Kontent.ai is the right fit for your next project?

Get in touch to book in a quick demo.

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