We are Luminary

Luminary (n). One who has attained eminence in their field. One who inspires. Luminary supports, protects and guides the way. 

Celebrating 26 years of making digital bright

From humble beginnings with four people in a studio apartment, to a thriving full-service digital agency with more than 85 people across two continents… We have now been creating brighter digital experiences for two and a half decades, making us one of the longest-standing digital agencies in Australia! Take a trip down memory lane with us, as we reflect on the milestones that have shaped the agency we are today.

View the timeline
About Us

We’re an award-winning independent digital agency. 

With a portfolio that includes some of the most well-known names in the Australian government, retail and corporate sectors, our offering includes strategy, discovery, SEO, data analytics, content strategy, UX design, digital design, product design, digital transformation, website and web app development, QA, and ongoing support and maintenance. We specialise in the implementation of mid to large-scale digital projects across leading DXP, CMS and headless platforms including Kentico, Kontent.ai, Optimizely, Sitecore and Umbraco. 

Our experience covers a broad range of industries, including automotive, charities and NFPs, education, e-commerce and retail, financial services, government, health, manufacturing, professional services, property and construction, and tourism and hospitality.

We’ve been in business since 1999, so we’ve seen the industry evolve, riding the waves of growth and adaptation. Experience is a hallmark of our offering, both in terms of the experience we hold, and the experiences we create. We bring together some of the brightest minds in digital to craft experiences that are intuitive, engaging, impactful and enlightening. 

Mission

To make digital bright and the human experience brighter. 

What does this mean? It means making the websites we build perform quickly and flawlessly. It means helping our clients navigate stakeholder sign-offs so they can win at their jobs and go home happy. It means giving our team the freedom to work in a way that works for them. It means creating beautiful, functional digital products while committing to carbon neutrality.

Ultimately, it means creating experiences that excite and inspire.

Who we are

Real

We're authentic and down-to-earth, true to ourselves and honest to our clients. We say what we'll do, and we do what we say.

Solid

We've been in the business since 1999. Everything we say and do is backed by solid experience and proven results.

Human

We put people first every time – in our business and our work. Creating genuinely human-centred experiences is what drives us.

Bright

We aim to be the brightest minds in digital – intelligent, insightful and enlightening. We’re always looking for new ways to make a difference.

Some stats

Years in operation.

Trees planted to offset carbon impact.

Awards won.

Alastair, Martina, Sarah, Dean

Our people

Meet our team of bright minds, ready to harness digital for good.

Our clients

Helping these (and many more) amazing clients unlock their potential is what gets us out of bed each day.

Clipsal logo
Nintendo logo
Ryobi logo
Adobe logo
Fred Hollows logo
Save the children logo
UNICEF logo
Cancer council logo
Penfolds logo
Woolworths logo
NSW government logo
City of Yarra logo
IFM logo
NGS super logo
Netwealth logo
Mercedes logo
Fuso logo
Freightliner logo
Melbourne Airport logo
Pearson logo
Melbourne Business School logo
Rentcover logo
Goodman Fielder logo
Simplot logo

Luminary celebrated 25 years of making digital bright in 2024

To mark the milestone, we reflected on a quarter-century of moments that shaped who we are.

Luminary is a Certified B Corp

Since 2021 we have committed to using our business as a force for good.

Read about our B Corp journey

Supporting Partner of Beyond Blue

We are proud to be collaborating with Beyond Blue for better mental health outcomes across the Australian community.

Proud Partner of Beyond Blue logo with their illustration of two people under an umbrella, sheltering from the rain