Lewis Pola

SEO Manager

Lewis is a strategic search specialist who excels at bridging the gap between traditional SEO and the new frontier of AI-driven discoverability.

With a career that began in media buying at PHD Media before transitioning into organic search, Lewis has navigated the full spectrum of agency life. He has managed SEO for major Tier-1 brands like Toyota APAC, ANZ Bank, and 7-Eleven, while also playing a pivotal role in scaling boutique agencies into international teams. Most recently, he took home "Best Low Budget Campaign" at the 2025 APAC Search Awards, proving that high-impact results don't always require bottomless resources.

Lewis describes his greatest strength as "simplifying the complex." Whether he’s consulting on technical UX or navigating the shift toward Generative Engine Optimisation (GEO), he focuses on ensuring stakeholders at every level understand the "why" behind the strategy. With extensive experience in e-commerce, particularly Shopify, he is a consultative partner who ensures clients maintain authority as the search landscape evolves.

When he’s not de-mystifying AI search trends, Lewis is a dedicated, self-taught guitarist with an ever-growing collection of pedals and records. He’s a keen cook with a preference for Mediterranean flavours, a Sydney Swans supporter, and a fan of a classic Saturday afternoon at the pub.

Picture of Lewis standing against a black background

Quick facts about Lewis

Favourite emoji

🎸

Star sign

Libra

Chinese zodiac

🐅Tiger

Inspired by

Anthony Bourdain, for his ability to prove that being "tough" doesn't mean being closed off; it means having the guts to let a new experience change your mind. He didn’t travel to show off; he travelled to understand. He respected people’s stories, even when they were complicated or uncomfortable, and he never pretended to have it all figured out.

Fun fact

Lewis is a distant relative of the first self-made millionaire in Australia, James Tyson, who was an Australian-born pastoralist in the 19th century. Banjo Patterson, who is on the $10 note, wrote a poem about him! 

There's more where Lewis came from

It takes a constellation of talents to create great experiences. Here are a few more of the stellar individuals that make Luminary shine.

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