Firstly, an introduction...

Luminary (n). One who has attained eminence in their field. One who inspires. Luminary supports, protects and leads the way.

Who is Luminary? Well, we're a team of 50+ digital experts who share a passion for the work we do. The meaning of our name is what guides us every step of the way.

This showreel video provides a bit more of a background to our agency, and a snapshot of some of the fantastic clients we work with.

About Us

We’re an award-winning independent digital agency. 

With a portfolio that includes some of the most well-known names in the Australian government, retail and corporate sectors, our offering includes strategy, discovery, SEO, data analytics, content strategy, UX design, digital design, product design, digital transformation, website and web app development, QA, and ongoing support and maintenance. We specialise in the implementation of mid to large-scale digital projects across leading DXP, CMS and headless platforms including Kentico,, Optimizely, Sitecore and Umbraco. 

Our experience covers a broad range of industries, including automotive, charities and NFPs, education, e-commerce and retail, financial services, government, health, manufacturing, professional services, property and construction, and tourism and hospitality.

We’ve been in business since 1999, so we’ve seen the industry evolve, riding the waves of growth and adaptation. Experience is a hallmark of our offering, both in terms of the experience we hold, and the experiences we create. We bring together some of the brightest minds in digital to craft experiences that are intuitive, engaging, impactful and enlightening. 


To make digital bright and the human experience brighter. 

What does this mean? It means making the websites we build perform quickly and flawlessly. It means helping our clients navigate stakeholder sign-offs so they can win at their jobs and go home happy. It means giving our team the freedom to work in a way that works for them. It means creating beautiful, functional digital products while committing to carbon neutrality.

Ultimately, it means creating experiences that excite and inspire.

Who we are


We're authentic and down-to-earth, true to ourselves and honest to our clients. We say what we'll do, and we do what we say.


We've been in the business since 1999. Everything we say and do is backed by solid experience and proven results.


We put people first every time – in our business and our work. Creating genuinely human-centred experiences is what drives us.


We aim to be the brightest minds in digital – intelligent, insightful and enlightening. We’re always looking for new ways to make a difference.

Some stats

Years in operation.

Trees planted to offset carbon impact.

Awards won.


Optimizely - Perpetual's Digital Experience Platform

Some blog posts you may find useful...

Ynze presenting at Optimizely Meetup - September 2022

1 min read

Luminary wins Optimizely Solution Partner of the Year

We are thrilled to announce that Luminary has been named APAC Solution Partner of the Year at the Optimizely 2022 Partner Awards!

Tami Iseli
Tami Iseli

20 November 2022

1 minute read

Girl holding robot's hand

4 min read

UX v SEO: Friends or Foes?

User experience (UX) design and search engine optimisation (SEO) have a sibling-like relationship: in years past, they may have conflicted, but as they’ve matured, they realise they have a lot in common.

Josh Smith
Josh Smith&Shayna Burns

16 October 2022

4 minute read

A Daimler truck

6 min read

A multi-brand strategy in Optimizely DXP

The Optimizely Digital Experience Platform (DXP) is ideally suited to digital projects featuring multiple websites or applications. Here, we showcase a multi-brand engagement we are undertaking for Daimler.

Ynze Nunnink
Ynze Nunnink

29 September 2022

6 minute read

Ynze Nunnink

3 min read

Optimizely names Luminary Senior Developer, Ynze Nunnink, OMVP

Luminary Senior Developer and Optimizely Lead, Ynze Nunnink has secured the coveted position of Optimizely MVP. Earning a Platinum badge for his contribution to the Optimizely and greater CMS community, Ynze will continue to share knowledge and enhance the Optimizely product offering through his work.

Claire Dunton&Ynze Nunnink

02 October 2022

3 minute read

Google search bar

5 min read

Four common risks to SEO during migrations – and how to mitigate them

One of the most common concerns clients have during website replatforming and migrations is what impact the project could have on their hard-earned SEO authority and traffic. Thankfully, with careful planning, it’s not as scary as you’d think.

Shayna Burns

25 May 2022

5 minute read

Two men talking with laptops in a digital agency

4 min read

Is this digital agency right for me?

It can be hard to understand the digital agency landscape as an outsider. Things can look the same but there are BIG differences. Here is an insider’s guide to the Australian market.

Adam Griffith
Adam Griffith

18 March 2022

4 minute read

successful client-agency relationship

7 min read

Six steps to a successful client-agency relationship

A successful client-agency relationship is one characterised by positivity, productivity and exceptional project outcomes. Here’s how to get there.

Marty Drill
Marty Drill

27 January 2022

7 minute read

Selecting a digital agency hero

7 min read

Tips for choosing a digital agency

Choosing the right digital agency to work with can be a time-consuming process. However, finding the best match is critical to getting the outcome you want. If you’re looking for a new digital agency, we’d like to help make the search easier with these easy tips and a downloadable agency scorecard template to help you make the right selection.

Adam Griffith
Adam Griffith

13 January 2022

7 minute read

Our clients

Helping these (and many more) amazing clients reach for the stars is what gets us out of bed each day.

Picture of the LUCRF logo
Picture of NGS Super logo
Picture of Vanguard logo
Picture of legalsuper logo
Picture of Maple-Brown Abbott logo
Picture of Rentcover logo
Picture of the ANZIIF logo
Picture of Equip logo
Picture of the Money3 logo
Picture of IFM Investor logo
Picture of the Avant logo
Fuso logo
Picture of Woolworths logo
Cancer Council logo
Mercedes-Benz logo
Picture of the Freightliner logo
Save the Children Australia logo
Schneider Electric logo
Melbourne Business School logo
Melbourne Airport logo
Heart Foundation logo
Picture of simplot logo
Penfolds logo

Relevant projects

Luminary has produced over 400 successful projects over two decades in the industry. Here are just a few examples of our recent work that we thought you might be interested in.

NGS Super hero

NGS Super

NGS Super was looking for a platform that would provide security and stability, as well as empowering its staff to be self-sufficient in managing the site.

LUCRF home page


Underpinned by a comprehensive discovery phase, this project resulted in a site that is genuinely user centric.

Three people talking


Insurance and finance industry professional association ANZIIF wanted to elevate the member experience on its Sitecore website.

RentCover home page

EBM RentCover

EBM RentCover’s new website went from concept to launch in less than three months.

Clipsal on a laptop

Clipsal by Schneider Electric

Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.

Clipspec floor plan

Clipsal Electrical Design Application

The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.

Visualiser screenshot - customise your facade page

PGH Bricks Visualiser

PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.

A female UNICEF worker with a child

UNICEF Australia

UNICEF Australia engaged Luminary to undertake a complete website rebuild, from discovery through to continuous improvement.

Image showing Fred Hollows Foundation website on a mobile phone

Fred Hollows Foundation

Focusing on a simplified user interface to maximise donations and increase donor engagement.

Lady with cup of tea laughing

Cancer Council Australia

Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.

Our team for Perpetual

We have hand-selected a team of our most experienced and talented digital experts for Perpetual. Allow us to introduce them...

Adam Griffith

Adam Griffith

Managing Director & Owner

Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.

Andrew Korecki

Andrew Korecki

Client Partner

Andrew is an experienced client partner dedicated to identifying client growth opportunities and providing client-centric advice to the Luminary team.

Liam Thomas

Liam Thomas

Engagement Director

Liam brings more than 20 years’ experience in technology consulting to his role as Engagement Director.

Mark MacSmith

Mark MacSmith

Lead Digital Strategist

Mark oversees the digital strategy for major digital experience projects.

Ynze Nunnink

Ynze Nunnink

Senior Developer/Optimizely MVP

Ynze is an experienced developer who specialises in .NET and Optimizely.

Jase Watson

Jase Watson

Delivery Director

As Delivery Director, Jase is accountable for successful project delivery, with a keen eye on team satisfaction and client delight.

Picture of Luminary CTO Andy smiling with a black background

Andy Thompson

CTO, MVP, Kentico MVP, Owner

As our CTO, Andy heads up our developer teams, platforms and technology strategy.

Emmanuel Tissera

Emmanuel Tissera

Technical Director, Umbraco MVP

As Technical Director, Emmanuel works closely with our clients while providing leadership and mentoring to the development team.

Andrew Radburnd

Andrew Radburnd


Andrew is responsible for the strategy, planning, management and implementation of technical infrastructure for Luminary and our clients.

Emma Andrews

Emma Andrews

Strategy Director

As Strategy Director, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for success.

Josh Smith

Josh Smith

UX Director

Josh leads our UX practice, building a deep understanding of our clients' needs through human-centred design.

Thom Bransom

Thom Bransom

Design Director

Thom leads our design practice, and is responsible for the quality and output of visual design at Luminary.

Dr Marnie Crook

Dr Marnie Crook

UX Researcher

Driven by natural curiosity, Marnie excels in identifying and solving problems to help people and organisations achieve their goals.

Dean Berlingeri

Dean Berlingeri

Senior UX Designer

Dean has deep experience in human-centred design practices, facilitating workshops, and iterative prototyping.

Picture of front end developer, Drew

Drew Foster

Technical Director

As Technical Director, Drew's focus is on supporting and mentoring our front end development team.

Sarah Dam

Sarah Dam

Senior Front End Developer and Team Lead

Sarah is Luminary's longest-serving front end developer, having joined Luminary back in 2004.


Martina Ricci

Front End Developer

Martina thrives on translating UI/UX wireframes and design into code and making them functional.

Mario Lopez

Mario Lopez

Solutions Architect, Umbraco MVP, Optimizely Developer, Team Lead

Mario is an experienced .NET & Optimizely developer, and an Umbraco MVP and Certified Master.

Shanti Lestari

Shanti Lestari

Senior QA Analyst

Shanti is an IDSTB/ISTQB Certified Quality Analyst with extensive agency and client-side experience.

Luminary is a Certified B Corp

Since 2021 we have committed to using our business as a force for good.

Read about our B Corp journey