Firstly, an introduction...

Luminary (n). One who has attained eminence in their field. One who inspires. Luminary supports, protects and leads the way.

Who is Luminary? Well, we're a team of 75+ digital experts who share a passion for the work we do. The meaning of our name is what guides us every step of the way.

This showreel video provides a bit more of a background to our agency, and a snapshot of some of the fantastic clients we work with.

About Us

We’re an award-winning independent digital agency. 

With a portfolio that includes some of the most well-known names in the Australian government, retail and corporate sectors, our offering includes strategy, discovery, SEO, data analytics, content strategy, UX design, digital design, product design, digital transformation, website and web app development, QA, and ongoing support and maintenance. We specialise in the implementation of mid to large-scale digital projects across leading DXP, CMS and headless platforms including Kentico,, Optimizely, Sitecore and Umbraco. 

Our experience covers a broad range of industries, including automotive, charities and NFPs, education, e-commerce and retail, financial services, government, health, manufacturing, professional services, property and construction, and tourism and hospitality.

We’ve been in business since 1999, so we’ve seen the industry evolve, riding the waves of growth and adaptation. Experience is a hallmark of our offering, both in terms of the experience we hold, and the experiences we create. We bring together some of the brightest minds in digital to craft experiences that are intuitive, engaging, impactful and enlightening. 


To make digital bright and the human experience brighter. 

What does this mean? It means making the websites we build perform quickly and flawlessly. It means helping our clients navigate stakeholder sign-offs so they can win at their jobs and go home happy. It means giving our team the freedom to work in a way that works for them. It means creating beautiful, functional digital products while committing to carbon neutrality.

Ultimately, it means creating experiences that excite and inspire.

Who we are


We're authentic and down-to-earth, true to ourselves and honest to our clients. We say what we'll do, and we do what we say.


We've been in the business since 1999. Everything we say and do is backed by solid experience and proven results.


We put people first every time – in our business and our work. Creating genuinely human-centred experiences is what drives us.


We aim to be the brightest minds in digital – intelligent, insightful and enlightening. We’re always looking for new ways to make a difference.

Some stats

Years in operation.

Trees planted to offset carbon impact.

Awards won.

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Better content, faster

Our clients

Helping these (and many more) amazing clients reach for the stars is what gets us out of bed each day.

Melbourne Airport logo
Nintendo logo
Save the Children Australia logo
Schneider Electric logo
NGS Super logo
William Angliss Institute logo
Fred Hollows Foundation logo
Heart Foundation logo
Edgell logo
Melbourne Business School logo
Cancer Council logo
AEG logo
legalsuper logo
Mercedes-Benz logo
Holding Redlich logo
EBM RentCover logo
Maple-Brown Abbott logo
Avant logo
Penfolds logo
Adobe logo
John West logo
Ryobi logo
Weir logo

Relevant projects

Luminary has produced over 400 successful projects over two decades in the industry. Here are just a few examples of our recent work that we thought you might be interested in.

Image showing Metricon website on a mobile phone

Metricon Homes

Australia's most trusted new home builder wanted an engaging, responsive online presence that would surprise and delight.

Clipsal on a laptop

Clipsal by Schneider Electric

Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.

Clipspec floor plan

Clipsal Electrical Design Application

The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.

A family in a living room using the Wiser Virtual Smart Home app

Clipsal Virtual Smart Home

Clipsal wanted a virtual way to let customers experience the benefits of living in a Clipsal Wiser Smart Home.

Visualiser screenshot - customise your facade page

PGH Bricks Visualiser

PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.

Lady with cup of tea laughing

Cancer Council Australia

Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.

Man and woman at the beach

Heart Foundation

Heart Foundation funds lifesaving heart research, education and work to improve heart disease prevention and care for all Australians.

Cute dog looking wistful

Pet Culture

Backed by Woolworths and pet insurance specialists PetSure, PetCulture is a new online destination for pet owners.

HealthyLife website


Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.

Life-space site on mobile

Life-Space Probiotics

Life-Space turned to Luminary to help expand its product, Australia’s number one probiotic, into the global scene.

Melbourne Business School home page on a desktop

Melbourne Business School

Home to leading executive education programs, Melbourne Business School needed a website that would match the calibre of its courses.

Our team for Carlisle Homes

We have hand-selected a team of our most experienced and talented digital experts for Carlisle Homes. Allow us to introduce them...

Gemma Hinds

Gemma Hinds

Client Partner

Gemma is responsible for overseeing the planning and coordination of projects and maintaining client relationships.

Tristan Jones

Tristan Jones

Senior Digital Producer

Tristan is a digital project manager with expertise across the broader digital marketing landscape.

Adam Griffith

Adam Griffith

Managing Director & Owner

Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.

Picture of Luminary CTO Andy smiling with a black background

Andy Thompson

CTO, MVP, Kentico MVP, Owner

As our CTO, Andy heads up our developer teams, platforms and technology strategy.

Liam Thomas

Liam Thomas

Engagement Director

Liam brings more than 20 years’ experience in technology consulting to his role as Engagement Director.

Andrew Radburnd

Andrew Radburnd


Andrew is responsible for the strategy, planning, management and implementation of technical infrastructure for Luminary and our clients.

Emma Andrews

Emma Andrews

Strategy Director

As Strategy Director, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for success.

Josh Smith

Josh Smith

UX Director

Josh leads our UX practice, building a deep understanding of our clients' needs through human-centred design.

Thom Bransom

Thom Bransom

Design Director

Thom leads our design practice, and is responsible for the quality and output of visual design at Luminary.

Emmanuel Tissera

Emmanuel Tissera

Technical Director, Umbraco MVP

As Technical Director, Emmanuel works closely with our clients while providing leadership and mentoring to the development team.

Ynze Nunnink

Ynze Nunnink

Senior Developer/Optimizely MVP

Ynze is an experienced developer who specialises in .NET and Optimizely.

Mario Lopez

Mario Lopez

Solutions Architect, Umbraco MVP, Optimizely Developer, Team Lead

Mario is an experienced .NET & Optimizely developer, and an Umbraco MVP and Certified Master.

Picture of front end developer, Drew

Drew Foster

Technical Director

As Technical Director, Drew's focus is on supporting and mentoring our front end development team.


Johannes Untoro

Front End Developer and Team Lead

Jo is passionate about all things front end.

Shanti Lestari

Shanti Lestari

Senior QA Analyst

Shanti is an IDSTB/ISTQB Certified Quality Analyst with extensive agency and client-side experience.

Picture of Mark Price

Mark Price

Traffic Manager

As Luminary's Traffic Manager, Mark is responsible for overseeing the resourcing of work within the agency.