What we did
Together with Hardhat, who undertook the strategy and design components of the project, Luminary delivered two sites to Life-Space: one, a global site catering to multiple markets, and the other being a dedicated site for China specifically crafted to suit the strict requirements of the Chinese content firewall.
The global site covers the company’s primary market (Australia) and is configured to facilitate rapid global expansion as the brand continues to activate worldwide. The website is multi-lingual and multi-regional, making it easily expandable to new markets. Each of the international sites is also available in multiple languages, which are professionally translated to ensure delivery of the greatest possible experience to all users.
With an emphasis on the Australian market, Luminary built an Australian storefinder into the site so customers can find out where to buy Life-Space products. The site is also e-commerce enabled with an improved flow to purchase, allowing Australian customers to purchase products online. Content and products on the site are mapped, ensuring users can discover products through experiential means, or transactional means (traditional listing and filtering). We have made sure that everyone in Life-space’s diverse customer base can find the information and products that are right for them.
The clean and intuitive interface enables visitors to find information on how probiotics can benefit their particular life stage, learn general health tips, locate a stockist and purchase products online. Finally, if anyone needs assistance on the site during operational hours, there is a live chat feature to help customers in real time.
We created the New Zealand site to have its own domain, language, geolocation based personalisation, and commerce catalogue. The content is tailored especially to help New Zealand customers find a store (physical or online) from which they can buy their favourite Life-space products.
The Chinese site
The information that’s displayed on the Chinese site had to meet strict regulatory requirements. For this reason, we had to create a feature using personalisation and geolocation that notifies the user when they’re not on the Chinese site anymore. If they redirect to the global site, they are notified. The site required an ICP licence to be commissioned and installed as well as provisioning of a Cloudflare CDN in China, and removal of all third party libraries which reference blocked services such as Google. The China-focused site displays all content in simplified Chinese.