Hi, Goodman Fielder 👋
We think that Luminary and Goodman Fielder make a winning combination. So we've put together this page to highlight what our team has to offer and just how amazing our partnership could be 🙌
Firstly, an introduction...
Luminary (n). One who has attained eminence in their field. One who inspires. Luminary supports, protects and leads the way.
Who is Luminary? Well, we're a team of 50+ digital experts who share a passion for the work we do. The meaning of our name is what guides us every step of the way.
This showreel video provides a bit more of a background to our agency, and a snapshot of some of the fantastic clients we work with.
About Us
We’re an award-winning independent digital agency.
With a portfolio that includes some of the most well-known names in the Australian government, retail and corporate sectors, our offering includes strategy, discovery, SEO, data analytics, content strategy, UX design, digital design, product design, digital transformation, website and web app development, QA, and ongoing support and maintenance. We specialise in the implementation of mid to large-scale digital projects across leading DXP, CMS and headless platforms including Kentico, Kontent.ai, Optimizely, Sitecore and Umbraco.
Our experience covers a broad range of industries, including automotive, charities and NFPs, education, e-commerce and retail, financial services, government, health, manufacturing, professional services, property and construction, and tourism and hospitality.
We’ve been in business since 1999, so we’ve seen the industry evolve, riding the waves of growth and adaptation. Experience is a hallmark of our offering, both in terms of the experience we hold, and the experiences we create. We bring together some of the brightest minds in digital to craft experiences that are intuitive, engaging, impactful and enlightening.
Mission
To make digital bright and the human experience brighter.
What does this mean? It means making the websites we build perform quickly and flawlessly. It means helping our clients navigate stakeholder sign-offs so they can win at their jobs and go home happy. It means giving our team the freedom to work in a way that works for them. It means creating beautiful, functional digital products while committing to carbon neutrality.
Ultimately, it means creating experiences that excite and inspire.
Who we are
Real
We're authentic and down-to-earth, true to ourselves and honest to our clients. We say what we'll do, and we do what we say.
Solid
We've been in the business since 1999. Everything we say and do is backed by solid experience and proven results.
Human
We put people first every time – in our business and our work. Creating genuinely human-centred experiences is what drives us.
Bright
We aim to be the brightest minds in digital – intelligent, insightful and enlightening. We’re always looking for new ways to make a difference.
Some stats
Years in operation.
Trees planted to offset carbon impact.
Awards won.
Platforms
Digital Experience Platforms we recommend for Goodman Fielder

Optimizely Data Platform (ODP)
Optimizely Content Cloud
Optimizely Digital Experience Platform (DXP)
Optimizely Web Experiments video

Kentico Xperience: Working with Page Builder
Kentico Xperience: Contact Management
Kentico Xperience: Marketing Automation
Kentico Xperience: A/B Testing
Our clients
Helping these (and many more) amazing clients reach for the stars is what gets us out of bed each day.








Relevant projects
Luminary has produced over 400 successful projects over two decades in the industry. Here are just a few examples of our recent work that we thought you might be interested in.

Clipsal by Schneider Electric
Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.

Clipsal Electrical Design Application
The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.

LUCRF Super
Underpinned by a comprehensive discovery phase, this project resulted in a site that is genuinely user centric.

Cancer Council Australia
Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.

Heart Foundation
Heart Foundation funds lifesaving heart research, education and work to improve heart disease prevention and care for all Australians.

Pet Culture
Backed by Woolworths and pet insurance specialists PetSure, PetCulture is a new online destination for pet owners.

Healthylife
Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.

Life-Space Probiotics
Life-Space turned to Luminary to help expand its product, Australia’s number one probiotic, into the global scene.

PGH Bricks Visualiser
PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.

Melbourne Business School
Home to leading executive education programs, Melbourne Business School needed a website that would match the calibre of its courses.

GS1 Australia
GS1 Australia engaged Luminary to move its web presence from an end-of-life platform (Ektron) to Kentico.

Allnex
Allnex needed a site with an interactive product finder to showcase over 1500 products, across more than 90 industries.
Our team for Goodman Fielder
We have hand-selected a team of our most experienced and talented digital experts for Goodman Fielder. Allow us to introduce them...

Liam Thomas
Engagement Director
Liam leads the Client Service team and is ultimately responsible for the quality of our client relationships.

Emma Andrews
Strategy Director
As Strategy Director, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for success.

Josh Smith
UX Director
Josh leads our UX practice, building a deep understanding of our clients' needs through human-centred design.

Thom Bransom
Design Director
Thom leads our design practice, and is responsible for the quality and output of visual design at Luminary.

Emmanuel Tissera
Technical Director, Umbraco MVP
As Technical Director, Emmanuel works closely with our clients while providing leadership and mentoring to the development team.

Tony Duan
Solutions Architect & Team Lead
Tony is a certified CMS developer across Kentico Xperience and Optimizely, with a strong mastery of complex integrations.

Drew Foster
Technical Director
As Technical Director, Drew's focus is on supporting and mentoring our front end development team.

Andrew Radburnd
CIO
Andrew is responsible for the strategy, planning, management and implementation of technical infrastructure for Luminary and our clients.

Jase Watson
Delivery Director
As Delivery Director, Jase is accountable for successful project delivery, with a keen eye on team satisfaction and client delight.

Tami Iseli
Marketing Manager
Tami looks after all of Luminary's internal content and marketing, as well as assisting our clients with their content strategies.

Fab Ferrante
Senior Designer
As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.

Sarah Dam
Front End Developer Lead
Sarah is Luminary's longest-serving front end developer, having joined Luminary back in 2004.

Andy Thompson
CTO, Kontent.ai MVP, Kentico MVP, Owner
As our CTO, Andy heads up our developer teams, platforms and technology strategy.

Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Luminary is a Certified B Corp
Since 2021 we have committed to using our business as a force for good.
Read about our B Corp journeyThanks Goodman Fielder 🙏
Thank you for inviting us to respond to your RFP. We hope you found this page useful and we look forward to presenting our proposed solution and approach in the coming weeks.