Firstly, an introduction...

Luminary (n). One who has attained eminence in their field. One who inspires. Luminary supports, protects and leads the way.

Who is Luminary? Well, we're a team of 50+ digital experts who share a passion for the work we do. The meaning of our name is what guides us every step of the way.

This showreel video provides a bit more of a background to our agency, and a snapshot of some of the fantastic clients we work with.

About Us

We’re a digital agency that’s been around since 1999. 

Experience is our point of difference, both in terms of the experience we hold, and the experiences we create. We bring together the brightest minds in digital to craft experiences that are intuitive, engaging, impactful and enlightening. We are known for our work on complex web projects for leading Australian brands, but we also do everything from digital transformation and user experience design, to digital marketing and managed cloud services. 


To make digital bright and the human experience brighter. 

What does this mean? It means making the websites we build perform quickly and flawlessly. It means helping our clients navigate stakeholder sign-offs so they can win at their jobs and go home happy. It means giving our team the freedom to work in a way that works for them.

Ultimately, it means creating experiences that delight, excite and inspire.

Who we are


We're authentic and down-to-earth, true to ourselves and honest to our clients. We say what we'll do, and we do what we say.


We've been in the business for 20 years. Everything we say and do is backed by solid experience and proven results.


We put people first every time – in our business and our work. Creating tactile and genuine human experiences is what drives us.


We aim to be the brightest minds in digital – intelligent, insightful and enlightening. We’re always looking for new ways to make a difference.

Some stats

Years in operation.

Trees planted to offset carbon impact.

Awards won.


The Digital Experience Platforms we recommend for Humanforce

Optimizely Data Platform (ODP)

Optimizely Content Cloud

Optimizely Digital Experience Platform (DXP)

Optimizely Web Experiments video

Kentico Xperience: Working with Page Builder

Kentico Xperience: Contact Management

Kentico Xperience: Marketing Automation

Kentico Xperience: A/B Testing

Our clients

Helping these (and many more) amazing clients reach for the stars is what gets us out of bed each day.

Melbourne Airport logo
Save the Children Australia logo
Schneider Electric logo
NGS Super logo
William Angliss Institute logo
Fred Hollows Foundation logo
Heart Foundation logo
PGH Bricks logo
Melbourne Business School logo
Cancer Council logo
Equip Super logo
legalsuper logo
Mercedes-Benz logo
LUCRF Super logo
Holding Redlich logo
EBM RentCover logo
Maple-Brown Abbott logo

Here's what our clients say about working with Luminary...

A selection of our work

Luminary has produced over 400 successful projects over two decades in the industry. Here are just a few examples of our recent work that we thought you might be interested in.

Clipsal on a laptop

Clipsal by Schneider Electric

Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.

Clipspec floor plan

Clipsal Electrical Design Application

The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.

Reward Hospitality website

Reward Hospitality

Reward Hospitality recognised that taking its website to the next level meant deep diving into UX and design.

A female UNICEF worker with a child

UNICEF Australia

UNICEF Australia engaged Luminary to undertake a complete website rebuild, from discovery through to continuous improvement.

Lady with cup of tea laughing

Cancer Council Australia

Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.

Man and woman at the beach

Heart Foundation

Heart Foundation funds lifesaving heart research, education and work to improve heart disease prevention and care for all Australians.

Cute dog looking wistful

Pet Culture

Backed by Woolworths and pet insurance specialists PetSure, PetCulture is a new online destination for pet owners.

HealthyLife website


Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.

Visualiser screenshot - customise your facade page

PGH Bricks Visualiser

PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.

Melbourne Business School home page on a desktop

Melbourne Business School

Home to leading executive education programs, Melbourne Business School needed a website that would match the calibre of its courses.

Our team for Humanforce

We have hand-selected a team of our most experienced and talented digital experts for Humanforce. Allow us to introduce them...

Thom Bransom

Thom Bransom

Design Director

Thom leads our design practice, and is responsible for the quality and output of visual design at Luminary.

Emmanuel Tissera

Emmanuel Tissera

Technical Director, Umbraco MVP

As Technical Director, Emmanuel works closely with our clients while providing leadership and mentoring to the development team.

Ynze Nunnink

Ynze Nunnink

Senior Developer/Optimizely MVP

Ynze is an experienced developer who specialises in .NET and Optimizely.

Picture of front end developer, Drew

Drew Foster

Technical Director

As Technical Director, Drew's focus is on supporting and mentoring our front end development team.

Josh Smith

Josh Smith

UX Director

Josh leads our UX practice, building a deep understanding of our clients' needs through human-centred design.

Shanti Lestari

Shanti Lestari

Senior QA Analyst

Shanti is an IDSTB/ISTQB Certified Quality Analyst with extensive agency and client-side experience.

Picture of Luminary CTO Andy smiling with a black background

Andy Thompson

CTO, MVP, Kentico MVP, Owner

As our CTO, Andy heads up our developer teams, platforms and technology strategy.

Liam Thomas

Liam Thomas

Engagement Director

Liam brings more than 20 years’ experience in technology consulting to his role as Engagement Director.

Adam Griffith

Adam Griffith

Managing Director & Owner

Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.

Emma Andrews

Emma Andrews

Strategy Director

As Strategy Director, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for success.


Martina Ricci

Front End Developer

Martina thrives on translating UI/UX wireframes and design into code and making them functional.

Jase Watson

Jase Watson

Delivery Director

As Delivery Director, Jase is accountable for successful project delivery, with a keen eye on team satisfaction and client delight.

Mark MacSmith

Mark MacSmith

Lead Digital Strategist

Mark oversees the digital strategy for major digital experience projects.

Luminary is a Certified B Corp!

We have cemented our commitment to use business as a force for good...

Read about our B Corp journey