You can have the greatest digital platform, but without great content it’s never really going to fly.
Whether it’s sales, sign-ups, donations, registrations, downloads or simply eyeballs you seek, a powerful content strategy is vital.
Yet no matter how many times we hear the hackneyed adage ‘Content is King’, we consistently see content being treated as an afterthought. Like the piece of the puzzle that slips under the coffee table and gets forgotten until the end.
Our content and digital strategists have years of experience overseeing successful projects and will make sure you’re on the front foot with content. They’ll help you put the processes in place to produce content that’s laser-focused on meeting the needs of your target audience and achieving your objectives.
How we do it
We can tailor a content strategy to match your requirements and your budget. A content strategy may include any or all of the following.
Website content audit
Includes compilation of a content inventory, analysis of content against predetermined criteria (e.g. content quality, SEO etc.) and recommendations on how best to deal with existing content and address information gaps.
Information architecture audit and sitemap development
Using our knowledge of best practices for organising content, we will analyse the structure of your site and suggest an improved hierarchy of information.
We will provide recommendations on appropriate distribution channels and tactics (e.g. email marketing, social media, SEO; repurposing content into multiple formats and optimising for omni-channel distribution).
Content theme generation
Based on an analysis of your user personas and customer lifecycle, we will conduct a workshop with your key stakeholders to develop content themes designed to address your business objectives and the needs of your target audiences.
Editorial calendar development and set-up
We will provide you with an editorial calendar template tailored to your requirements and assist relevant team members in implementing it.
Content evaluation and metrics framework
Based on an analysis of your business and content objectives, we will assist you in defining relevant and workable KPIs and determining methods to help you track your success in achieving these.
Style guide development
This may include anything from a basic Brand Voice Guide (i.e. defining how your brand’s personality is embodied in the way it communicates) to a full Editorial Style Guide, including standards for spelling, punctuation and style.
We can assist you in developing a strategy for using email to achieve your broader marketing objectives, including template and subscription form set-up, unsubscription flows, integration with CRMs, and advice on frequency and content.
Copywriting and editing
We can also provide copywriting and editing services, including copy editing and proofreading, campaign copy and/or landing pages, blog posts, whitepapers/ebooks, and lead generation assets – e.g. checklists, infographics, cheat sheets, templates etc.
Key team members and musings from our blog
Brand and Digital Strategist
As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Tami looks after all of Luminary's internal content and marketing, as well as assisting our clients with their content strategies.
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Sample Digital Strategy Roadmap
Download a sample digital strategy roadmap
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