Brown Bros Work

Colourful Conversations makes its mark on the Webbys

Our campaign site for Brown Brothers continues its winning streak with an acknowledgment in the prestigious Webby Awards.

Tami Iseli

By Tami Iseli, 11 April 20162 minute read

There are certain projects where the perfect blend of creative vision, expertise and trust come together between client and agency to produce something truly exceptional. For Luminary, one of those projects has been Brown Brothers’ Colourful Conversations campaign website.

When we launched the site with Brown Brothers back in November 2014, we knew we were onto something pretty special. However, we had no idea that it would receive quite the flood of industry accolades that it has - culminating in last week’s announcement of the site as an Official Honoree in The 20th Annual Webby Awards in the Advertising: Food & Beverage category.

Often referred to as the ‘Oscars of the Web’, the Webbys are the pinnacle of peer review and Luminary is thrilled to have received this globally-recognised acknowledgment. The Official Honoree distinction is awarded to the top 20 percent of work entered in the Webbys, which this year received nearly 13,000 entries from 65 countries.

“We loved working with Brown Brothers on this project,” said Luminary Managing Director Adam Griffith. “They were really keen to explore new ways of doing things, rather than just producing a blog and a website with wine listings and recipes. This allowed us to provide a really different kind of digital experience.”

The Webbys honour adds to an impressive list of accolades already received for this site:

  • 2015 Australian Web Awards - Winner - Innovation 
  • 2015 Australian Web Awards - Winner - Commercial 
  • 2015 Melbourne Design Awards - Gold Award Winner
  • 2015 Communicator Awards - Gold Winner - Visual Appeal 
  • 2015 Communicator Awards - Gold Winner - Lifestyle
  • 2015 Communicator Awards - Gold Winner - Food and Beverage 
  • 2015 W3 Awards - Silver Winner - Food and Beverage 

The Colourful Conversations site has also been the subject of a case study featured in Marketing magazine.
We would like to congratulate everyone who was involved in bringing this project to life, including the team from Brown Brothers, creative brand consultancy Flock of Starlings, and our own team members here at Luminary. These awards are a well-deserved reflection of the time, effort and dedication that the teams on both the client and agency side invested in the project.

Read more about the Colourful Conversations project.

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