For most people, dealing with finances is something that falls into the category of Tedious Life Necessity. So until they have a need to engage with you, it can be difficult to get people’s attention.
A significant life event like a change of job, a new house purchase, or a pending retirement can be a good indication that someone might be in the right headspace to reconsider their financial affairs.
And of course, there are the systematic triggers, like the expiry of a financial arrangement. All of these scenarios can present a risk of attrition; however if handled well, they can also be turned into an opportunity. But first you need to have the right technologies in place, and someone to guide you on how to use them in a way that doesn’t overstep the boundaries.
Luminary specialises in turning our financial clients’ fine print into fine customer experiences. We’ll help you create timely and transparent communications that engender trust and confidence in your business, providing greater value to both you and your customers.
And the proof?
A snapshot of our clients and industry recognition
Hume Bank needed a world-class site that would appeal to a broad customer base.
Australian Seniors Insurance Agency
Websites - Structure and Navigation
Vanguard Index Chart Challenge
Investment advisory firm Vanguard wanted to find a creative way to promote its annual Index Chart tool.
Websites - Banking
Australian Seniors Insurance Agency
Australian Seniors Insurance Agency needed a site that made it easier for a mature audience to find information on insurance products and to contact the company.
Equip Super wanted to create a fresh, modern and responsive site that would facilitate personalised content in the future.
Hume’s challenge online was to maintain a highly reputable brand built upon local expertise, personable service and community support as traditionally expressed via our offline channels. With online now a primary (and at times only) means of interaction with our customers, picking the right agency to meet this challenge was crucial. Right from the kick off meeting and throughout the project, we were confident in our choice with the Luminary team. The team were collaborative in their approach, communicative, transparent, and willing to accommodate change as it arose; culminating in a design that satisfied our brief precisely.
Key team members and musings from our blog
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
FED Tech Lead
As our FED Tech Lead, Drew's focus is on supporting and mentoring our front end development team.
Senior Web Developer
Tony has a well-honed ability to analyse a client's business goals and challenges, and then translate them into innovative technical solutions.
As our CTO, Andy heads up our developer teams, platforms and technology strategy.
With more than 20 years’ experience in technology consulting – including seven at the helm of a prominent digital agency – Liam brings a wealth of knowledge to his role as Engagement Director.
Our work for Brown Brothers, QSR and the Australian Seniors Insurance Agency has been recognised in the 2016 Communicator Awards.
So, how can we help?
The following services can be tailored to meet your needs.
Knowing how to frame your requirements can be half the battle in a digital project – and getting it right can really make or break the end result.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Luminary offers more than just digital solutions. We see our role as one of strategic business partner – and the longevity of our relationships with many of our clients is testament to this.
Design and User Experience
Our mission is to make digital bright, and the human experience brighter. The work we do in the design and user experience (UX) space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Check out the handy resources below for links to downloadable guides, checklists and templates to help you smash your digital strategy targets.
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
A good roadmap not only outlines what you want to achieve with digital, but sets out the detail of how you're going to get there. Here we provide some guidance on how to do it, along with a downloadable sample digital roadmap.
Smarter Digital Marketing
Our guide to Kentico's Online Marketing Solution
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.