The challenge
One of the biggest challenges was the high volume of information that needed to be housed on-site. The site also needed to be able to cater for different fund members with different levels of access to on-site content. Further, strict compliance requirements apply to superannuation so it was essential to have a way to ensure that information throughout the site would remain accurate and consistent.
The solution
Together with Hardhat Digital (who were responsible for strategy, design and frontend development), Luminary developed a site that would meet Equip’s current needs, as well as providing for future content personalisation requirements.
To ensure ease of content administration, centrally managed data was set up for a range of content elements. So, rather than having to manually update each instance of data that is duplicated across the site, this can all now be managed from one place. This has proven invaluable for Equip in terms of saving time on administration and ensuring consistency throughout the site.
To help users comprehend technical content, there is a site-wide glossary that automatically brings up a tool tip containing the definition of a relevant term so the user can look up terms without having to leave the page. In addition, hidden information fields have been implemented to deliver certain content to specific member types.
“Working with Luminary and Kentico enabled us to develop and launch a new website on time and under budget. The modular structure and easy to use interface meant we could populate the content in record time while Luminary implemented highly technical investment services and functionality. Since launch we’ve seen the website’s engagement numbers spike across all key indicators, and have been empowered to pursue a range of business strategies and objectives.
Meet the Equip Super team
Find out more about the key team members and how we helped.
Tony Duan
Solutions Architect & Mentor
Tony is a certified CMS developer across Kentico Xperience and Optimizely, with a strong mastery of complex integrations.
Jessica Djauhari
Web Developer
Jess is a quiet-achieving developer with a penchant for perfection.
Drew Foster
Technical Director
As Technical Director, Drew's focus is on supporting and mentoring our front end development and QA teams.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Kentico combines content management, digital marketing and commerce into one seamless platform. Luminary has been a Kentico Gold Partner since 2008.
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