PGH Bricks Visualiser scoops prestigious Good Design Award

The Bricks Visualiser we created for PGH Bricks & Pavers™ has received a Good Design Award in recognition of outstanding design and innovation in the category of Digital Design.

Tami Iseli

By Tami Iseli, 2 minute read

The Bricks Visualiser app, commissioned by PGH Bricks & Pavers™ and designed by Luminary, has won the Digital Design, Web Design and Development category of the 2020 Good Design Awards

The Bricks Visualiser, a web app that features realistic 3D rendering with an option to view in virtual reality mode, was designed to help new home builders visualise and customise the bricks for their home. 

The app was recognised for outstanding design an innovation by the annual Good Design Awards, Australia’s longest-running design awards program. Announced as part of Good Design Week, the Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design, design strategy, social impact design and young designers.

More than 55 Good Design Awards Jurors evaluated each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’. 

The Good Design Awards Jury praised PGH's Bricks Visualiser, commenting: 

“A clever use of technology to help users visualise bricks and finishes on various homes, the app has had a demonstrable impact since launch, driving user engagement. Neat and intuitive navigation, stunning visuals, confident typography, and great that it can all seamlessly run in the browser. This is a useful complement to the sales process and will have significant impact on user-engagement and overall sales. A really compelling and interesting way to browse the multitude of options available right down to mortar colour – and it works a dream on a tablet! Well done.”

The 2020 Good Design Awards attracted a record number of submissions with 835 design projects evaluated this year.

Dr Brandon Gien, CEO of Good Design Australia, said: “Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020. There’s no doubt it has been a really tough year for everyone so it’s nice to be able to share some good news for a change. 

"The projects represented in this year’s Good Design Awards shine a positive light on our creative and innovative capacity as human beings. These inspirational winning projects give me hope and optimism that our design community will continue to innovate, no matter how challenging the world around us is. 

"Australia’s Good Design Award is more than a symbol of design excellence – it represents the hard work and dedication towards an innovative outcome that will ultimately make our lives better. These projects showcase the sheer brilliance of design and the potential it has to improve our world,” said Dr Gien.

Read our case study on the PGH Bricks Visualiser

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