UX Design
Our mission is to make digital bright, and the human experience brighter. The work we do in the UX design space is a clear embodiment of that mission.
Our award-winning UX design specialists have a knack for bringing beauty and functionality together in a way that eclipses expectation.
It all begins with the processes we undertake to really understand your audience’s needs, wants, emotions, behaviours and interactions. The nuggets of gold we collect during the discovery and strategy phases of your project ensure that the digital products and services we create genuinely hit the mark.
To achieve the ideal user experience for your audience, we recommend conducting user research, experience and testing activities to gather insights and identify opportunities, before proceeding with the design and development phases of work. In addition, undertaking ongoing conversations with users and validating and testing ideas, designs and functionality can all work together to promote continuous improvement in the overall user experience.
How we do UX Design
Our services can encompass any combination of the following.
Web and data analytics
We will review and analyse website analytics, as well as other existing data such as operational data, customer feedback/surveys, market research and industry data, to develop digital recommendations.
Expert review and benchmarking
We will conduct a thorough review of your website against a variety of best practice and industry standard criteria, identifying existing issues and opportunities for improvement with your current digital presence.
Workshops
We can facilitate workshops with key stakeholder groups to investigate requirements and identify pain points and improvement opportunities. Stakeholder workshops can also be used to test the effectiveness of prototyped solutions.
In-depth interviews
Luminary recommends one-on-one interviews to get a deeper insight and further detail into user preferences, behaviours, motivations and attitudes. Another option is to conduct the conversation in the participant’s environment, to effectively simulate an actual customer digital experience.
User testing
User testing allows us to gain insights into how well user needs, wants and expectations are being met by a digital service or product, and can be tailored to specific functions, features or areas of interest. Luminary can also facilitate online task based user testing, which allows for greater participant numbers and wider geographical reach.
Persona development
Personas are fictional representations of customer types, providing a reference for typical personality traits, goals, frustrations, motivations, behaviours and expectations of a segment of users. Defining these personas ensures that we have a solid understanding of our customers, and can align digital experiences to their needs and wants.
User journey mapping
Luminary can create a visual illustration of the different touchpoints that customers encounter, both online and offline, when interacting with your business. By using the insights gained from mapping the existing customer journey, we can map a future state journey: the ideal customer experience.
Information architecture
Information architecture is the organising, labelling and structuring of information to promote usability, findability and navigability in digital presences such as websites, intranets, online communities and software. We can use card sorting and tree testing tools to guide the drafting of an appropriate IA structure.
Wireframes
Wireframes are a visual representation of the framework of a website, illustrating the structure and layout of content, images and other page elements such as headers, footers, navigation, breadcrumbs and search. Wireframes can be low or high-fidelity (with varying degrees of detail). Luminary can also create clickable prototypes, allowing you to navigate through a website of wireframes.
Finished designs
Once wireframes are approved, we move into applying your organisation’s brand to describe the user experience in full fidelity. We deliver this for your review through a design feedback tool called InVision, that allows you to review the experience in your browser and comment directly on the designs.
Design QA
At Luminary, we are strong believers in rigorous quality assurance and testing. Ensuring the final user experience delivered to customers is as designed is an essential part of this QA process and the responsibility of the designer, in partnership with the QA team.
Conversion optimisation
Once a digital experience is live, the work of a designer doesn’t stop. Our design team are passionate about continuous improvement and helping our clients increase the value of their digital assets by improving conversion; whether that be an increase in transactions, average order value, leads, enquiries or subscriptions.
And the proof?
A snapshot of our UX Design clients and industry recognition
Clipsal Electrical Design Application
The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.
PGH Bricks Visualiser
PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.
Cancer Council Australia
Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.
NGS Super
NGS Super was looking for a platform that would provide security and stability, as well as empowering its staff to be self-sufficient in managing the site.
legalsuper
legalsuper chose to use Kentico Kontent – Kentico’s headless CMS offering – as the platform for its new website.
EBM RentCover
EBM RentCover’s new website went from concept to launch in less than three months.
Clipsal by Schneider Electric
Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.
Save the Children
Gold - Community
Sydney Design Awards
Colourful Conversations
Luminary created a multi-award winning digital experience to bring Brown Brothers’ Colourful Conversations campaign to life.
Life-Space Probiotics
Life-Space turned to Luminary to help expand its product, Australia’s number one probiotic, into the global scene.
Save the Children
Facilitating story-driven content and a smooth user flow to maximise donations and streamline content administration.
Clipsal Virtual Smart Home
Clipsal wanted a virtual way to let customers experience the benefits of living in a Clipsal Wiser Smart Home.
KordaMentha
Gold Winner - Websites - User Interface
Communicator Awards
KordaMentha
In this site rebuild a simplified information architecture and flexible content widgets were key in supporting content editors through a brand repositioning.
Snooze
Part of the global Steinhoff group, Snooze has undergone a dramatic brand overhaul in the past 20 years from the budget-focused Capt'n Snooze to the more lifestyle-focused, premium Snooze brand.
Colourful Conversations
Gold Winner - Visual Appeal
Communicator Awards
Our UX Design expertise
Key people and musings from our blog
Fab Ferrante
Senior Designer
As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.
Emma Andrews
Strategy Director
As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.
Kate Gordes
Senior Designer
Kate is a natural artist with a flair for design in both digital and offline media.
Mark McManus
Senior UI Designer
Mark is a senior UI designer with a passion for design systems.
Luminary dominates Design Awards
Luminary dominates Design Awards
By Tami Iseli, 1 minute read
Luminary has brought home six trophies in the 2017 Melbourne and Sydney Design Awards.
Why UX is not optional
Why UX is not optional
By Josh Smith, 6 minute read
UX isn’t just about how things look, it’s about how end users think and engage with a digital experience. Even a modest investment in UX will pay dividends in terms of usability, engagement and performance.
Web design trends for 2019: Part I – Purposeful motion
Web design trends for 2019: Part I – Purposeful motion
By Tess French, 4 minute read
In this three-part series on design and UX trends, Luminary Design Director Tess French weighs in with some thoughts on the web design elements we’re likely to see more of in 2019.
Web design trends for 2019: Part II – Bold visual styling
Web design trends for 2019: Part II – Bold visual styling
By Tess French, 6 minute read
In the second instalment of a three-part series on design and UX trends, we're looking at the move away from established patterns in colour, layout and typography.
Web design trends for 2019: Part III – Interface smarts
Web design trends for 2019: Part III – Interface smarts
By Tess French, 4 minute read
In the final instalment of our three-part series on design and UX trends, Luminary Design Director Tess French explores what to look for behind the scenes when considering interface design.
PGH Bricks Visualiser scoops prestigious Good Design Award
PGH Bricks Visualiser scoops prestigious Good Design Award
By Tami Iseli, 2 minute read
The Bricks Visualiser we created for PGH Bricks & Pavers™ has received a Good Design Award in recognition of outstanding design and innovation in the category of Digital Design.
Why Design QA should not be an afterthought
Why Design QA should not be an afterthought
By Kate Gordes, 5 minute read
Senior Designer Kate Gordes demystifies Design QA and explains why it deserves a seat at the product development table.
Colourful Conversations makes its mark on the Webbys
Colourful Conversations makes its mark on the Webbys
By Tami Iseli, 2 minute read
Our campaign site for Brown Brothers continues its winning streak with an acknowledgment in the prestigious Webby Awards.
Useful links
Check out the handy resources below for downloadable guides, checklists and templates to help you smash your digital strategy targets.
How to choose the right CMS
How to choose the right CMS
By Adam Griffith, 8 minute read
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
Creating a digital strategy roadmap
Creating a digital strategy roadmap
By Liam Thomas, 6 minute read
A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
How to brief a digital agency
How to brief a digital agency
By Liam Thomas, 6 minute read
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
How to do a content audit
How to do a content audit
By Tami Iseli, 8 minute read
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
How to perform a website audit
How to perform a website audit
By Adam Griffith, 5 minute read
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Smarter Digital Marketing
Our guide to Xperience by Kentico
Selecting a digital agency? Read this first...
Selecting a digital agency? Read this first...
By Adam Griffith, 7 minute read
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.
APRA CPS234: The pathway to compliance
APRA CPS234: The pathway to compliance
By Liam Thomas, 6 minute read
A practical overview on what it takes to prepare for and become compliant with the APRA prudential standard for information security.
