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UX Design

Our mission is to make digital bright, and the human experience brighter. The work we do in the UX design space is a clear embodiment of that mission.

Our award-winning UX design specialists have a knack for bringing beauty and functionality together in a way that eclipses expectation.

It all begins with the processes we undertake to really understand your audience’s needs, wants, emotions, behaviours and interactions. The nuggets of gold we collect during the discovery and strategy phases of your project ensure that the digital products and services we create genuinely hit the mark. 

To achieve the ideal user experience for your audience, we recommend conducting user research, experience and testing activities to gather insights and identify opportunities, before proceeding with the design and development phases of work. In addition, undertaking ongoing conversations with users and validating and testing ideas, designs and functionality can all work together to promote continuous improvement in the overall user experience. 

Web and data analytics

We will review and analyse website analytics, as well as other existing data such as operational data, customer feedback/surveys, market research and industry data, to develop digital recommendations. 

Expert review and benchmarking

We will conduct a thorough review of your website against a variety of best practice and industry standard criteria, identifying existing issues and opportunities for improvement with your current digital presence.

Workshops

We can facilitate workshops with key stakeholder groups to investigate requirements and identify pain points and improvement opportunities. Stakeholder workshops can also be used to test the effectiveness of prototyped solutions.

In-depth interviews

Luminary recommends one-on-one interviews to get a deeper insight and further detail into user preferences, behaviours, motivations and attitudes. Another option is to conduct the conversation in the participant’s environment, to effectively simulate an actual customer digital experience. 

User testing

User testing allows us to gain insights into how well user needs, wants and expectations are being met by a digital service or product, and can be tailored to specific functions, features or areas of interest. Luminary can also facilitate online task based user testing, which allows for greater participant numbers and wider geographical reach. 

Persona development

Personas are fictional representations of customer types, providing a reference for typical personality traits, goals, frustrations, motivations, behaviours and expectations of a segment of users. Defining these personas ensures that we have a solid understanding of our customers, and can align digital experiences to their needs and wants. 

User journey mapping

Luminary can create a visual illustration of the different touchpoints that customers encounter, both online and offline, when interacting with your business. By using the insights gained from mapping the existing customer journey, we can map a future state journey: the ideal customer experience.

Information architecture

Information architecture is the organising, labelling and structuring of information to promote usability, findability and navigability in digital presences such as websites, intranets, online communities and software. We can use card sorting and tree testing tools to guide the drafting of an appropriate IA structure.

Wireframes

Wireframes are a visual representation of the framework of a website, illustrating the structure and layout of content, images and other page elements such as headers, footers, navigation, breadcrumbs and search. Wireframes can be low or high-fidelity (with varying degrees of detail). Luminary can also create clickable prototypes, allowing you to navigate through a website of wireframes. 

Finished designs

Once wireframes are approved, we move into applying your organisation’s brand to describe the user experience in full fidelity. We deliver this for your review through a design feedback tool called InVision, that allows you to review the experience in your browser and comment directly on the designs.

Design QA

At Luminary, we are strong believers in rigorous quality assurance and testing. Ensuring the final user experience delivered to customers is as designed is an essential part of this QA process and the responsibility of the designer, in partnership with the QA team. 

Conversion optimisation

Once a digital experience is live, the work of a designer doesn’t stop. Our design team are passionate about continuous improvement and helping our clients increase the value of their digital assets by improving conversion; whether that be an increase in transactions, average order value, leads, enquiries or subscriptions.

PGH Bricks Visualiser

PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.

Cancer Council Australia

Cancer Council is the nation’s leading cancer charity.

NGS Super

NGS Super was looking for a platform that would provide security and stability, as well as empowering its staff to be self-sufficient in managing the site.

legalsuper

legalsuper chose to use Kentico Kontent – Kentico’s headless CMS offering – as the platform for its new website.

EBM RentCover

EBM RentCover’s new website went from concept to launch in less than three months.

Clipsal by Schneider Electric

Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.

Award
Sydney Design Awards

Save the Children

Gold - Community

Sydney Design Awards

Colourful Conversations

Luminary created a multi-award winning digital experience to bring Brown Brothers’ Colourful Conversations campaign to life.

Life-Space Probiotics

Life-Space turned to Luminary to help expand its product, Australia’s number one probiotic, into the global scene.

Save the Children

Facilitating story driven content and a smooth user flow to maximise donations and streamline content administration.

Award
Communicator Awards

KordaMentha

Gold Winner - Websites - User Interface

Communicator Awards

KordaMentha

In this site rebuild a simplified information architecture and flexible content widgets were key in supporting content editors through a brand repositioning.

Snooze

Part of the global Steinhoff group, Snooze has undergone a dramatic brand overhaul in the past 20 years from the budget-focused Capt'n Snooze to the more lifestyle-focused, premium Snooze brand.

Award
Communicator Awards

Colourful Conversations

Gold Winner - Visual Appeal

Communicator Awards

Fab Ferrante

Fab Ferrante

Senior Designer

As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.

Emma Andrews

Emma Andrews

Strategy Director

As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.

Kate Gordes

Kate Gordes

Senior Designer

Kate is a natural artist with a flair for design in both digital and offline media.

Mark McManus

Mark McManus

Senior UI Designer

Mark is a senior UI designer with a passion for design systems.

Luminary dominates Design Awards

Luminary dominates Design Awards

Tami Iseli

By Tami Iseli, Awards, Culture, News 1 minute read

Luminary has brought home six trophies in the 2017 Melbourne and Sydney Design Awards.

Why UX is not optional

Why UX is not optional

Adam Griffith

By Adam Griffith, Strategy 4 minute read

UX isn’t just for the top end of town – it should be a part of just about every digital project.

Web design trends for 2019: Part I – Purposeful motion

Web design trends for 2019: Part I – Purposeful motion

Tess French

By Tess French, Design 4 minute read

In this three-part series on design and UX trends, Luminary Design Director Tess French weighs in with some thoughts on the web design elements we’re likely to see more of in 2019.

Web design trends for 2019: Part II – Bold visual styling

Web design trends for 2019: Part II – Bold visual styling

Tess French

By Tess French, 6 minute read

In the second instalment of a three-part series on design and UX trends, we're looking at the move away from established patterns in colour, layout and typography.

Web design trends for 2019: Part III – Interface smarts

Web design trends for 2019: Part III – Interface smarts

Tess French

By Tess French, 4 minute read

In the final instalment of our three-part series on design and UX trends, Luminary Design Director Tess French explores what to look for behind the scenes when considering interface design.

PGH Bricks Visualiser scoops prestigious Good Design Award

PGH Bricks Visualiser scoops prestigious Good Design Award

Tami Iseli

By Tami Iseli, 2 minute read

The Bricks Visualiser we created for PGH Bricks & Pavers™ has received a Good Design Award in recognition of outstanding design and innovation in the category of Digital Design.

Why Design QA should not be an afterthought

Why Design QA should not be an afterthought

Kate Gordes

By Kate Gordes, Design 5 minute read

Senior Designer Kate Gordes demystifies Design QA and explains why it deserves a seat at the product development table. 

Colourful Conversations makes its mark on the Webbys

Colourful Conversations makes its mark on the Webbys

Tami Iseli

By Tami Iseli, Awards, News 2 minute read

Our campaign site for Brown Brothers continues its winning streak with an acknowledgment in the prestigious Webby Awards.

APRA CPS234: The pathway to compliance

APRA CPS234: The pathway to compliance

Liam Thomas

By Liam Thomas, 6 minute read

A practical overview on what it takes to prepare for and become compliant with the APRA prudential standard for information security.

How to do a content audit

How to do a content audit

Tami Iseli

By Tami Iseli, 9 minute read

A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.

How to perform a website audit

How to perform a website audit

Adam Griffith

By Adam Griffith, Strategy, Design, Development, Hosting 5 minute read

Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.

How to brief a digital agency

How to brief a digital agency

Liam Thomas

By Liam Thomas, Strategy 6 minute read

Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.

Creating a digital strategy roadmap

Creating a digital strategy roadmap

Liam Thomas

By Liam Thomas, Strategy 6 minute read

A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.

Websites

Smarter Digital Marketing

Our guide to Xperience by Kentico

Selecting a digital agency? Read this first...

Selecting a digital agency? Read this first...

Adam Griffith

By Adam Griffith, Strategy 7 minute read

Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.

Content Services

Content Spreadsheet for Google Calendar

This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.

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