Optimizely v Sitecore - Choosing a DXP or CMS

If you haven't looked at Optimizely versus Sitecore closely in a few years, you might find the current landscape unrecognisable. This is no longer a simple comparison of content editing features or workflow engines. Both vendors have evolved into sprawling ‘Digital Experience’ ecosystems, aggressively acquiring technology to build out their suites.

The most confusing development for buyers in 2026 is that the choice has branched in two directions simultaneously. First, there is the infrastructure split: both companies now offer distinct PaaS and SaaS paths for their content management systems. Second, and perhaps more critically, there is the AI divergence. With the rise of agentic AI, Sitecore and Optimizely have adopted fundamentally different philosophies on how digital labour should be orchestrated, priced, and governed.

It’s time to look past the buzzwords and understand exactly what is under the hood.

Why Optimizely vs Sitecore?

This post has been written to help our clients (and you, the reader) make the right decision when choosing a new CMS or DXP. Optimizely and Sitecore are two of the most popular enterprise-level platform vendors that we regularly find our clients evaluating head-to-head, so we thought we'd sum up our viewpoint and share it with the wider world.

Why trust our viewpoint?

Unlike the many technology analysts out there, Luminary has spent decades implementing CMS and DXPs for customers. We've implemented many projects on these particular platforms, and have teams of specialists with deep, real-world platform expertise carrying out this comparison for you.

Point-in-time comparison

These platforms are in active development with aggressive roadmaps, so it's critical to benchmark exactly which versions we are comparing as of early 2026.

Optimizely

Optimizely (formerly Episerver) has rebranded its entire suite as Optimizely One, positioning it as a ‘Marketing Operating System’ where AI is a pervasive utility.

The AI layer: Opal is the embedded AI companion that lives across the entire suite. With recent updates to Opal, it has moved well beyond text generation to agentic autonomy, capable of running experiments and creating content models.
The PaaS option: Optimizely CMS 13 is the latest iteration of their robust .NET Core-based DXP. This is the direct successor to the ‘Episerver’ of old, typically hosted via Optimizely's managed DXP cloud service.
The SaaS option: Optimizely SaaS CMS (launched July 2024). This is a purely headless, versionless product where the back end is fully managed by Optimizely, and the front end is technology-agnostic (typically Next.js and React).
Optimizely’s suite also includes market-leading Experimentation, Personalisation, Digital Asset Management (DAM), and CMP (Content Marketing Platform) products, which are often bundled into the ‘One’ offering.

Sitecore

Sitecore has executed a radical strategic pivot, rebranding its flagship cloud offering to SitecoreAI. While the content management capabilities remain, the platform is now positioned as an operating system for agentic orchestration.

The AI layer: Sitecore Stream is the new orchestration engine. It acts as a central bus connecting the various Sitecore products, using a ‘Brand Kit’ RAG (Retrieval-Augmented Generation) architecture to ensure brand sovereignty.
The SaaS option: Sitecore XM Cloud. Launched in 2022, this is the CMS engine powering the SitecoreAI vision. It is a rewritten, cloud-native SaaS product. It is headless-only, meaning development is almost exclusively done in Next.js.
The PaaS/on-prem option: Sitecore Experience Platform (XP). The traditional all-in-one monolith (CMS + Analytics Database) remains available for organisations requiring full infrastructure control, though the strategic focus has clearly shifted to the SaaS/AI stack.

The AI philosophy: operating system vs utility

In 2026, you aren't just buying a place to store content; you are buying a philosophy for how your team will work with AI agents.

Sitecore: the factory (build and govern)

Sitecore views AI as an operating system for the enterprise. Their strategy centres on the Agentic Studio, a low-code environment designed for IT teams and 'builders' to construct, chain, and govern custom AI agents.

The philosophy here is one of industrialisation. Sitecore assumes that enterprise workflows are unique, complex, and high-risk, requiring a dedicated orchestration layer (Sitecore Stream) to manage them. By uploading 'brand kits' (vector-embedded style guides, legal documents, tone-of-voice mandates), Sitecore prioritises brand sovereignty above all else. It ensures that no agent goes rogue or produces off-brand content. It is a 'command and control' architecture designed to soothe the anxieties of the CIO and the compliance officer.

Optimizely: the skilled labour (hire and direct)

Optimizely views AI as a utility for the marketer. Their approach with Opal is to embed pre-packaged, purpose-built agents directly into the tools your team uses every day.

The philosophy here is democratisation. While you can configure workflows, the primary motion isn't to build an agent from scratch; it is to 'hire' one that already knows the job.

Need to check accessibility? The Siteimprove Agent is already integrated and trained.
Need to predict experiment results? The Experimentation Agent is ready to run.
Need to draft an email? The Content Agent lives inside the editor.

It is less about 'governing the infrastructure' and more about velocity, reducing the friction between an idea and a result.

The road to SaaS

While AI captures the headlines, the infrastructure underneath still matters. Both heavyweights share a history of .NET heritage, but their paths toward cloud-native SaaS have created two distinct ecosystems.

Sitecore: a complete cloud rebuild

Sitecore describes itself as a complete, composable, cloud-native DXP. Over the last few years, it has moved aggressively to transition from a single monolithic software product to a fully composable stack of SaaS products.

The ‘two CMS’ reality

For a buyer today, ‘buying Sitecore’ can mean two very different things depending on which architecture you choose:

Sitecore Experience Platform (XP): This is the traditional powerhouse the industry has known for decades. It is a robust, on-premises or PaaS solution built on .NET, typically hosted by you or a partner. It remains a monolith where the CMS and the delivery layer are tightly coupled.
Sitecore XM Cloud (as part of SitecoreAI): This is the modern flagship. While it shares DNA with XP, it is a true cloud-native SaaS product.

The strategic shift

Moving to XM Cloud represents a major change in how your digital team operates:

Development: It is no longer .NET-centred. The modern build is typically Headless, utilising Next.js (Node.js/JavaScript).
Hosting: This is a true SaaS product. You do not host the CMS at all, Sitecore does. Your front end is decoupled and hosted by you or a partner on a cloud platform like Vercel.

Optimizely: choose your cloud

Optimizely refers to its complete product suite as Optimizely One. Since the merger of Episerver and Optimizely, the focus has been on creating a unified user interface across its acquired products.

The ‘two CMS’ reality

Like Sitecore, Optimizely now offers two distinct paths for the content management product:

CMS 13 (PaaS): This is the modern evolution of the Episerver platform. It has a rich feature set, is built on .NET 8+, and is typically hosted by Optimizely as a Managed Service (PaaS). Crucially, development here remains firmly in .NET, making it a comfortable upgrade path for existing teams.
Optimizely SaaS CMS: This is a versionless, true SaaS product. It is a cloud-only version of Optimizely’s core CMS engine, built to operate in a purely headless fashion.

The strategic shift: The SaaS CMS signals Optimizely’s move toward a head-agnostic future:

Development: Like XM Cloud, this moves development away from internal .NET code to a head-agnostic approach (Next.js/React).
Visual editing: The platform features an entirely new visual editing interface designed to enable seamless visual page editing within the pure SaaS environment.

Key similarities

Before we start splitting hairs over differences, it’s worth acknowledging that both platforms check the big boxes for enterprise risk and capability.

The AI ‘Arms Race’: Both vendors have bet their future on AI. Unlike smaller CMS players who simply added a ‘Generate Text’ button, both Sitecore and Optimizely have re-architected their platforms around AI orchestration. Whether it’s Sitecore Stream or Optimizely Opal, both are moving aggressively toward ‘Agentic’ workflows where software doesn't just manage content, but actively helps create and optimise it.
Depth of capability: As the definition of ‘enterprise’ DXP, both platforms boast incredibly broad feature sets. It is rare to encounter a business requirement that these platforms cannot satisfy out-of-the-box.
Market maturity: These are extremely well-established companies with massive install bases. You aren't ‘betting the farm’ on a startup with either choice.
Commercial complexity: Licensing and pricing for both can be opaque. Depending on the modules selected, costs can land in a very broad range and vary between credit-based consumption models and user seat licensing.
Talent acquisition: Onboarding new developers to either platform is non-trivial. Both require specialised knowledge, though the move to Next.js for the SaaS versions is slowly opening up the talent pool beyond the traditional .NET niche.

Key differences: the strategic gap

While both platforms are built on similar technologies (.NET and/or React/Next.js) and target the same enterprise tier, their strategic directions have created a significant gap in how they are perceived, purchased, and deployed.

Industry perception

Optimizely: Continues to maintain its status as a ‘Leader’ in major reports (like the Gartner Magic Quadrant). Their unified ‘Marketing Operating System’ story, where Content, Experimentation, and Commerce live in one UI, has resonated well with marketing-led buying teams.
Sitecore: Has shifted to ‘Challenger’ status in some reports during its transition period. This reflects the friction of moving their massive install base from the ‘all-in-one’ XP monolith to the new, fragmented composable stack.

AI approach

This is a subtle but critical difference in how their AI engines retrieve data.

Sitecore (Brand Sovereignty): Sitecore Stream is tuned to retrieve your Brand Identity. By ingesting PDF style guides and tone-of-voice documents, it ensures that every output is compliant. It answers the question: “Is this on-brand?”
Optimizely (Performance): Opal is tuned to retrieve Experimentation Data. It looks at what worked in the past to generate content for the future. It answers the question: “Will this convert?”

SaaS maturity

Sitecore (XM Cloud): This is the mature, default option for Sitecore. It has been in the market for several years, the partner ecosystem is fully trained on it, and the ‘teething pains’ of the initial launch are largely resolved. It is a battle-tested enterprise SaaS CMS.
Optimizely (SaaS CMS): The SaaS version is the newcomer (launched mid-2024). While sleek and modern, it is still playing catch-up in terms of feature depth compared to its own mature PaaS sibling. For example, deep back end extensibility and complex custom integrations are still better handled by their PaaS offering.

Experimentation

Optimizely: This is their ‘crown jewel’. Web Experimentation is the industry standard and is deeply woven into the suite. It isn't an add-on; it's a core philosophy of the platform.
Sitecore: XM Cloud relies on Personalize (formerly Boxever) for deep decisioning and testing. While a powerful engine, it often feels like a separate, sophisticated tool for data scientists rather than a native, day-to-day feature for content editors.

Commerce

Optimizely: Offers a platform approach (Commerce Connect/Configured Commerce). You get a ‘store in a box’ that you can customise.
Sitecore: Offers an infrastructure approach (OrderCloud). This is API-first commerce for builders. It is incredibly powerful for complex B2B data modelling but requires you to build the storefront application yourself.

Cloud infrastructure: ‘mandated decoupling’ vs ‘flexible bundling’

Sitecore (the decoupled mandate): With XM Cloud, Sitecore enforces a decoupled architecture. The CMS is SaaS, but the ‘head’ (your website) must be hosted separately (e.g., Vercel or Netlify). This is the modern architect’s dream but adds a new vendor contract to manage.
Optimizely (the ‘one cloud’ choice): Optimizely provides a choice. You can go decoupled (SaaS) if you want, but their primary differentiator is the PaaS option. This allows you to host the CMS, the front end, and the database all within one Optimizely-managed Azure environment.

And the winner is...

We’ve covered the architectures, the AI philosophies, and the confusing product names. But when you are sitting in the boardroom trying to get budget approval, the decision usually comes down to one of these strategic triggers.

Why choose Sitecore? (The modern architect’s choice)

You want true cloud-native SaaS: You aren't looking for a ‘hosted’ version of software from 2015. You are buying XM Cloud. You want a platform architected for the modern web (Jamstack/MACH) where the CMS is purely a content API, and the delivery layer is globally distributed by default. You want to stop thinking about SQL servers and ‘Content Delivery’ nodes entirely.
The ‘migration’ path: You are already a Sitecore customer running XP. While moving to XM Cloud requires a front end rebuild (new ‘head’), the back end data structures and content models often map over directly. The ‘Pages’ editor in XM Cloud, while new, feels familiar enough to the legacy Experience Editor that your marketing team won't need total retraining.
Your stack is Next.js: Your engineering team has bet the farm on React and Next.js. Sitecore has heavily optimised its SDKs and tooling for this specific framework.
Infrastructure freedom: You want the SaaS CMS back end, but you demand control over where the front end lives.

Why choose Optimizely? (The marketer’s choice)

You want the ‘Leader’: You value the safety and validation of the analyst rankings.
You want the ‘all-in-one’ suite:
- Experimentation is life: You don't want A/B testing to be an integration; you want it to be the heartbeat of the platform. Optimizely Web Experimentation is still the industry gold standard, and having it native to the suite is a massive advantage for CRO-focused teams.
- Embedded AI: You want Opal AI acting as a co-pilot directly in the workflow, generating text, tagging images, and suggesting experiments without your team having to leave the interface.
You love .NET: This is the big one. You have a strong internal team of .NET developers or a massive legacy of .NET business logic. Optimizely’s PaaS offering allows you to modernise to the cloud without abandoning your server-side code.
Partner and support ecosystem: You value a high-touch experience. Optimizely has built a reputation for a smoother partner onboarding process and ‘Customer Success’ focus, whereas Sitecore’s ecosystem can sometimes feel like a steep learning curve reserved for the most technical enterprise heavyweights.

Making the call

It is easy to get lost in the matrix of features, cloud tiers, and acronyms. But here is the reality: both Sitecore and Optimizely are capable of powering world-class digital experiences. The success of your project rarely hinges on whether you chose the ‘Leader’ or the ‘Challenger’ in a quadrant. It hinges on alignment.

If your organisation prioritises governance, brand control, and a modern headless architecture, SitecoreAI is a compelling choice. If you prioritise marketing velocity, scientific experimentation, and a smoother path for .NET teams, Optimizely provides a path that is hard to beat.

Need someone in your corner?

Choosing a DXP is a decade-long commitment, and it helps to have someone in your corner who has deployed them all. At Luminary, we don't just implement these platforms; we live and breathe them every day.

If you are stuck in analysis paralysis or just need an honest, unbiased second opinion on your architecture, let’s have a chat.

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Get nominating for the 2025 Luminary Tech Visionary Award!","blogUrl":"/blog/nominations-are-open-for-the-7news-young-achiever-awards-2025","isFeatured":false,"authors":{"publishDate":"27 November 2024","readingTime":6,"authors":[{"authorName":"Clarice Greening","authorUrl":""}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":6,"tags":[{"name":"Awards","codename":"awards"},{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/05935fbb-2b9a-458e-8523-1fb8971b52f1/313405488_489332076559112_5544488230514033137_n%20%281%29.jpg?h=350&fm=webp","alt":"Young Acheiver awards logo with 7 news ","width":1200,"height":675},"lastModified":"2025-08-14T00:41:17.5089865Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b676f112-85f8-4e76-a627-8e9a8c181176","title":"Thinking like a futurist: building a better tomorrow with AI","introduction":"Artificial Intelligence (AI) is everywhere. 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What if we think like a futurist?","blogUrl":"/blog/thinking-like-a-futurist-building-a-better-tomorrow-with-ai","isFeatured":false,"authors":{"publishDate":"21 November 2024","readingTime":4,"authors":[{"authorName":"Nadia Mayangputri","authorUrl":"/nadia"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/589f6fd4-f8f3-436c-8f51-5576d18e79f1/Nadia_thumb%20%281%29.jpg?w=90&h=90&fm=webp","authorAlt":"Nadia Mayangputri"},"readingTime":4,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1f014551-7e5d-4be4-b264-f8811197d3c3/pexels-thisisengineering-3913025%20%282%29.jpg?h=350&fm=webp","alt":"robot human hand on blue background","width":1600,"height":900},"lastModified":"2025-03-12T03:35:04.2240895Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"471b93ce-865f-4e85-adce-1724e8ecb6d6","title":"Disney characters, aged care and robots","introduction":"Technology has improved so much in the past decade. The amount of new things being invented has skyrocketed and things are evolving very quickly, almost too quickly. In some ways that can be a good thing, but after attending a session with Abi the robot at SXSW 2024, I concluded that’s not always the case. ","blogUrl":"/blog/disney-aged-care-and-robots","isFeatured":false,"authors":{"publishDate":"18 November 2024","readingTime":3,"authors":[{"authorName":"Jessica Djauhari","authorUrl":"/jessica"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/389ad1c9-1bc5-4ff6-83c2-271cc1702aa4/Jessica_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Jessica Djauhari"},"readingTime":3,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/09d8861e-24f1-4a0c-ba7a-f687ad1cc114/Screenshot%202024-11-13%20at%202.33.18%E2%80%AFPM.png?h=350&fm=webp","alt":"Woman speaking on stage with robot","width":1600,"height":900},"lastModified":"2025-03-12T03:46:09.5797923Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3059f2dc-edfd-4d2d-98bb-b8c3484643ee","title":"Will AI agents and Super AI replace humans as managers?","introduction":"After attending a session at SXSW on AI in the workplace, Senior Front End Developer Andrew Lismanto delves into what the future may look like for managers in an AI-driven world.","blogUrl":"/blog/will-ai-agents-and-super-ai-replace-humans-as-managers","isFeatured":false,"authors":{"publishDate":"12 November 2024","readingTime":7,"authors":[{"authorName":"Andrew Lismanto","authorUrl":"/andrewl"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3531f493-972d-472c-b2e5-d80dedb530c5/Andrew%20L_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andrew Lismanto"},"readingTime":7,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f7d24160-ac87-436d-ae79-0eb76ebae5b6/AI%20woman.png?h=350&fm=webp","alt":"Manager with AI looking over his shoulder","width":1600,"height":900},"lastModified":"2025-03-12T03:45:04.2828872Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3ff749a9-370e-4139-9434-354cb14774d1","title":"The highlights of SXSW Sydney 2024","introduction":"Inspiration was surging for 38 of our team members, who came together from locations across Indonesia and Australia for this year’s SXSW in Sydney. \n\nWith over a thousand different sessions to attend, it was impossible to get to every session. So, we’ve wrapped up the top trends that we’ve seen emerging.","blogUrl":"/blog/the-highlights-of-sxsw-2024","isFeatured":false,"authors":{"publishDate":"28 October 2024","readingTime":4,"authors":[{"authorName":"Clarice Greening","authorUrl":""}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":4,"tags":[{"name":"Culture","codename":"culture"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/4b8e7b5f-6da0-48bc-89d3-7c5e0f8db234/Screenshot%202024-10-28%20at%2012.14.42%E2%80%AFPM%20%281%29.png?h=350&fm=webp","alt":"Team Luminary in front of Sydney Opera House ","width":1600,"height":765},"lastModified":"2025-08-14T00:29:57.3864427Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"12c18764-6a19-4a07-b6af-dc42a763bff9","title":"Xperience: Kentico's next-generation DXP","introduction":"Kentico's next-generation DXP, 'Xperience by Kentico', is their new flagship platform in 2024. 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","blogUrl":"/blog/will-ai-destroy-the-art-of-human-communication","isFeatured":false,"authors":{"publishDate":"28 August 2024","readingTime":6,"authors":[{"authorName":"Matthew Dalla Rosa","authorUrl":"/matthew"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/65d2bc71-8403-494b-bd53-f0cf72b8962e/Matthew_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Matthew Dalla Rosa"},"readingTime":6,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"UX","codename":"ux"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9d94c4f6-caad-46b8-9c6f-408e5bda2576/Ethereal%20Congregation%20of%20Classical%20Expressions.jpg?h=350&fm=webp","alt":"Statue heads","width":1600,"height":901},"lastModified":"2025-03-12T03:37:43.8914814Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"9711f80b-78bb-44a5-969c-77d2b7f170fa","title":"Evolving your SEO strategy for Google’s upcoming AI search experience","introduction":"Search, as we know it, is in a state of flux. 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We share a couple of exciting announcements about how we're marking our 25 years, and reminisce about our early days as an emerging digital agency.","blogUrl":"/blog/luminary-turns-25","isFeatured":false,"authors":{"publishDate":"24 June 2024","readingTime":7,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1654369b-ceb5-49a1-98db-48e5cd1267b5/Melb%20team%20celebration%20-%201600%20x%20900.png?h=350&fm=webp","alt":"Picture of the Luminary Australian team celebrating 25 years with confetti","width":1600,"height":900},"lastModified":"2025-01-21T23:49:40.5510881Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"}]

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Choosing a DXP: Optimizely vs Sitecore

Why Optimizely vs Sitecore?

Why trust our viewpoint?

Point-in-time comparison

Optimizely

Sitecore

The AI philosophy: operating system vs utility

Sitecore: the factory (build and govern)

Optimizely: the skilled labour (hire and direct)

The road to SaaS

Sitecore: a complete cloud rebuild

The ‘two CMS’ reality

The strategic shift

Optimizely: choose your cloud

The ‘two CMS’ reality

Key similarities

Key differences: the strategic gap

Industry perception

AI approach

SaaS maturity

Experimentation

Commerce

Cloud infrastructure: ‘mandated decoupling’ vs ‘flexible bundling’

And the winner is...

Why choose Sitecore? (The modern architect’s choice)

Why choose Optimizely? (The marketer’s choice)

Making the call

Need someone in your corner?

Our Optimizely expertise

MCG and Melbourne Cricket Club

Optimizely's Opal AI: A bright spark or just more AI hype?

Vocus

The Fred Hollows Foundation

Luminary becomes first APAC digital agency certified in Optimizely Opal

Eftsure: APAC’s first site built on Optimizely SaaS

Allens 200

William Angliss Institute

Legalsuper

Fuso

RedZed

Why you should upgrade to Optimizely CMS 12

Luminary wins back-to-back Optimizely Partner of the Year award!

Luminary attains Optimizely Gold Partner status

Optimizely multi-site best practices: a presentation by MVP Ynze Nunnink

Optimizely named a leader in the Gartner 2023 Magic Quadrant

Luminary wins Optimizely Solution Partner of the Year

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