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Luminary becomes first APAC digital agency certified in Optimizely Opal

We are proud to announce that Luminary has become the first digital agency in the APAC region to achieve partner accreditation with Optimizely Opal.

Victoria Whatmore

20 November 2025

1 minute read

This milestone demonstrates our commitment to stay at the forefront of digital experience technology, ensuring we can deliver the most advanced and effective solutions for our clients.

Optimizely Opal is an agent orchestration platform designed to help content operations scale. It allows for the creation of tailored AI agents and sequencing to manage complex or repeatable tasks, helping to make digital content delivery faster, smarter and more personalised.

For Luminary, this accreditation signifies our commitment to evolving our expertise and readiness to deploy AI orchestration. Our team’s intensive training on the Opal platform has equipped us to integrate this powerful technology into our service offering and, most importantly, into our clients' overall digital strategies.

Digital maturity and scale are directly linked to the efficiency of content operations. With our certified expertise in Optimizely Opal, we can now help you:

  • Optimise and scale digital experiences: Automate routine tasks and orchestrate complex content workflows, freeing up your internal teams to focus on strategy and high-value creative work.
  • Accelerate value and growth: Create and implement AI agents that are tailored to your specific digital content needs, leading to quicker turnaround times and more effective campaign delivery.
  • Integrate smarter workflows: Move beyond simple automation to create genuinely intelligent processes that enhance service delivery.
It was great to get our hands on the tools to deeply understand how we can shape this fast-moving technology to be of service for our clients' organisations, embedded within the strategies we deliver for them.

Ready to see how Optimizely Opal can accelerate your business growth?

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