Optimizely dropped the big news at the tail end of last week that they have once again been named a leader in the 2023 Magic Quadrant for both their Digital Experience Platform (DXP) and Content Marketing Platform (CMP).
The recognitions show a clear upwards trend in Optimizely’s position in the market, edging further away and gaining on competitors like Sitecore and Adobe as a market leader.
The CEO of Optimizely, Alex Atzberger, expressed the following about the news: “We believe this repeated recognition speaks to the value that the world’s leading brands – across retailers, financial institutions, manufacturers, media groups and more – find in our solution and illustrates why they continually rely on us when the stakes for delivering exceptional customers experiences is higher than ever.”
Digital Experience Platform
The Optimizely platform (formerly Episerver) primarily provides capabilities for content management, content marketing, personalisation, customer data management and analytics. The product line up has more than doubled within the last 4 years as a result of multiple strategic acquisitions in the following areas:
- Content Marketing Platform (CMP)
- Digital Asset Management (DAM)
- A/B Testing, Personalisation and Optimisation (Experimentation)
- B2B Commerce Platform (Configured Commerce)
- Product Information Management (PIM)
- AI/ML recommendations engine (Content Recommendations)
Gartner highlights the broad and modular capabilities of the platform, while maintaining simple and transparent pricing packages. They also recognised the recent strides around the platform’s headless capabilities to provide more diverse delivery options.
The Optimizely DXP has made the cut for the 4th time, starting off as a visionary in 2018 and being recognised as a leader since 2020.
Download the full DXP report here.
Content Marketing Platform
Optimizely’s CMP has a marketer-focused approach to campaign management. It provides multi-channel content visibility and publishing, as well as streamlined workflows for collaboration and planning. Advanced asset management is available as a well-integrated DAM that acts as a centralised source for assets across the DXP.
In recent years, artificial intelligence (AI) capabilities have been a primary focus — providing marketers with the tools to accelerate content creation. Gartner highlights this as a key strength, setting it apart from other CMPs.
Gartner also recognises how it reduces time-to-market using a modular content strategy, as well as its personalisation and governance capabilities.
It’s not the first time the CMP has been recognised as a leader in the Magic Quadrant, as this recognition marks the 6th time consecutively.
Download the full CMP report here.
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