Picture of a student standing in a classroom holding a Pearson textbook

Pearson Australia Schools

The challenge

Pearson has been in the publishing industry for more than a century and has grown to be the largest education company and book publisher in the world. With a localised product offering and localised website, Pearson catered to Australian divisions including higher education, English language learning, clinical, Primary education and Secondary education. Pearson believed that these unique product offerings required an experience designed specifically for primary and secondary educators to assist in finding information that is relevant only to them. This approach would improve the overall resource discovery process and interactions with Pearson Australia Schools division.

What we did

Luminary was engaged to conduct a site audit across content, SEO, heuristics, analytics, accessibility, brand, and competitors. A third-party agency was tasked with building the website based on the recommendations and research put forward by our luminary team.

Picture of the Pearson website and mobile apps

A research-backed user journey

Pearson was committed to delivering a better experience with greater cohesion and flow for its Australian K-12 education users. Luminary’s UX Designer, Dean interviewed and early concept tested with teachers to better understand their specific needs when exploring new educational resources. This process validated a new simplified IA (information architecture). By conducting this concept testing early in the project, the team were able to quickly identify what would work and what would not work for teachers rather than waiting for user acceptance testing (UAT), or even post-launch.

Picture of a Pearson focus group taking place in an office

Cohesion and clarity for content managers

The user journey work underpinned the success of the project, as Pearson’s consumers included vendors, teachers and students and the content was structured in a simple and enjoyable way that reflected what was important to those users. By focusing on navigation and content design, we managed to rearrange or cut superfluous and distracting content by 40-50%. This would save time-poor teaching staff looking for relevant information, but it also offered a fresh start for content managers and would make updating and maintaining content far easier.

Picture of the Pearson interface
Picture of students conversing
Picture of the Pearson web feature

Building block approach

Building block activities engaged Pearson and its stakeholders on the design journey as they were made to feel like content authors and could utilise wireframe components and build pages. Through these workshops, a content flow was clearly identified and existing components were optimised to better serve its Australian K-12 users. By having the Pearson team participate in design workshops, any potential issues were diagnosed and mitigated as they were invested in the process and its success. The outcome was establishing a new visual identity that was consistent with the parent brand while also focussing on the nuances of the Australian K-12 market.

Picture of the Pearson colour palette
Picture of a book, sun and building depicting the ways students interact with Pearson
Picture of the visual themes on Pearson website

Informative, fit-for-purpose templates

The team also created a set of mock-up templates that aimed to quickly inform users what the product was about at a glance. Utilising callout sections to pull out potentially tiny text from a book cover, and provide a set of icons to give contextual information without over cluttering the promotional image. Our focus, like with most projects, was to provide a series of components that were able to house a variety of content, which still looked visually unique.

Picture of the Pearson previews which include pull out text
Picture of the Pearson web feature showing the textbook selection.
Picture of the Pearson website completed on desktop and mobile
We sought out Luminary to deliver a simplified website experience for K-12 educators exploring their classroom resourcing options. From the early discovery phases through to the more technical phases, the team showed an understanding and shared commitment to this goal. Every Luminary team member was professional and a pleasure to work with, collaborating smoothly with internal and external stakeholders involved in the project. We are delighted with the time-savings the new design provides our website visitors and our content creators!
- Kate Mclain, Pearson Marketing Manager

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