As a Contentsquare partner, Luminary helps marketing, product and digital teams understand not just what is happening on their websites and apps, but why. Insights are only useful if someone acts on them – which is why our Contentsquare capability sits alongside the data and analytics, UX design, SEO and GEO services we deliver for some of Australia's best-known brands.
Analytics for the AI search era
Luminary has partnered with Contentsquare to bring a deeper understanding of their customers' online friction points.
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What is Contentsquare?
Contentsquare is an all-in-one experience intelligence platform that shows you how people really use your website, app and digital products. It brings together experience analytics, product analytics, experience monitoring and Voice of Customer in a single platform – capabilities that once needed a stack of separate tools, including Hotjar and Heap, both now part of Contentsquare. Where traditional analytics tells you what happened, Contentsquare shows you why: where users hesitate, what frustrates them, and what it is costing you.
What Contentsquare has to offer
See how customers behave: zone-based heatmaps and session replay show where users click, scroll, hesitate and rage click (yes, that is a real metric) – without manual tagging.
Understand entire journeys: journey analysis and funnels map how visitors move from entry to exit, where they loop, and exactly where they drop off.
Find and fix friction fast: experience monitoring surfaces errors, slow pages and failed interactions, quantified by revenue impact so fixes get prioritised by value, not by volume.
Hear the voice of the customer: surveys and feedback tools connect what people say with what they actually did, with session replays attached to responses.
Ask the data anything: Sense, Contentsquare's AI, answers plain-language questions, flags anomalies and runs deeper analyses on your behalf.
Measure the AI-driven web: track visits and behaviour from LLMs and AI agents as generative search changes how customers find you.
How Luminary works with Contentsquare
Implementation and set-up
Tagging, consent integration, goals, segments and connections into your CMS, DXP and wider martech stack – done properly the first time.
Experience audits and insight sprints
A focused engagement that finds the friction, sizes the opportunity and hands you a prioritised backlog. No 200-page report. Just the leaks, ranked.
Conversion rate optimisation
An ongoing hypothesis, experiment and measure loop that compounds. Contentsquare finds the problems; we design and validate the fixes.
Training and enablement
We get your team self-sufficient on the platform, then stay on hand for the hard questions.
Why choose Contentsquare?
Contentsquare is one of the world's most widely used digital experience analytics platforms. Its 2026 Digital Experience Benchmark draws on 99 billion sessions across more than 6500 websites in nine industries – one of the largest behavioural datasets anywhere. And after bringing Hotjar (2021) and Heap (2023) into the platform, it unifies qualitative and quantitative insight in one place, on one tag, with one login.
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Works with the platforms you already run
Contentsquare is platform-agnostic and plays nicely with every CMS and DXP we build on – Optimizely, Sitecore, Kentico, Umbraco, Contentful and Kontent.ai – plus the rest of your stack through more than 100 integrations.
Why choose Luminary as your Contentsquare partner agency?
Luminary is an independent Australian digital agency that has been creating award-winning experiences since 1999, with teams across Melbourne, Sydney, Brisbane and Bali. We are a Certified B Corp, and analytics has never been a bolt-on for us: our data and analytics practice underpins the strategy, UX and optimisation work we do every day. We will not sell you a dashboard and disappear – we will help you turn it into decisions.
Luminary also has a strong generative engine optimisation (GEO) practice. Pair that with the fact that Contentsquare now measures the visits arriving from AI assistants and LLMs, and you can see exactly how AI search is reshaping your funnel – then do something about it.
Our Contentsquare experts
Our practitioners will guide you to get the best out of the platform.
Johannes Untoro
Front End Developer and Mentor
Jo is passionate about all things front end.
Andrew Lismanto
Senior Front End Developer
Andrew's deep insight and broad experiences help create better user experiences.
Shanti Lestari
Senior QA Analyst
Shanti is an IDSTB/ISTQB Certified Quality Analyst with extensive agency and client-side experience.
Jaka Sardjono
Digital Producer
Jaka is an Agile purist and a technical-minded digital producer.
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Andrew Korecki
Senior Growth Partner
Andrew is an experienced client partner dedicated to identifying client growth opportunities and providing client-centric advice to the Luminary team.
Mark MacSmith
Strategy Principal
Mark oversees the digital strategy for major digital experience projects.
Contentsquare FAQs
What is Contentsquare? Contentsquare is an all-in-one experience intelligence platform combining experience analytics, product analytics, experience monitoring and Voice of Customer. It shows how people use your website or app – through heatmaps, session replay, journey analysis and feedback – and why they behave the way they do.
What does a Contentsquare partner agency do? A Contentsquare partner agency implements the platform, then helps you get value from it. Luminary handles set-up, tagging and integrations, runs experience audits and conversion optimisation programs, and trains your team – so insights turn into shipped improvements rather than unread dashboards.
How is Contentsquare different from Google Analytics 4? GA4 measures what happened: sessions, events and conversions. Contentsquare shows why it happened: where users hesitated, what they saw, what frustrated them, and what it cost. Most organisations run both – GA4 for measurement, Contentsquare for understanding and prioritising fixes.
Does Contentsquare work with my CMS or DXP? Yes. Contentsquare is platform-agnostic and deploys via a single tag, so it works with Optimizely, Sitecore, Kentico, Umbraco, Contentful, Kontent.ai and virtually any other CMS, DXP or e-commerce platform, with more than 100 integrations into the wider martech stack.
Can Contentsquare track traffic from AI tools like ChatGPT? Yes. Contentsquare has released capabilities for measuring LLM-referred traffic and AI agent interactions, so you can see how visits from AI assistants behave and convert. Luminary pairs this with generative engine optimisation (GEO) to grow and capture that traffic.
How long does a Contentsquare implementation take? The base tag can be live within days. Getting to real value – goals, segments, consent integration, dashboards and team training – typically takes a few weeks. Luminary runs a structured onboarding so you are finding insights in the first month, not the first quarter.
Is Contentsquare privacy compliant? Contentsquare provides privacy controls including data masking, anonymisation and consent management integration. As with any analytics platform, compliance depends on configuration – Luminary sets this up as part of implementation, aligned to the Australian Privacy Principles and, where relevant, the GDPR.
