While the world grapples with the economic fallout of the pandemic, superannuation funds have come into sharp focus as consumers seek to better understand their options.
Figuring out how to retain and attract members, and to stand out and differentiate, are challenges for all super funds. Luminary has a wealth of experience in the sector, having designed and built large-scale digital platforms for a significant number of Australian super funds over the years. In recent times we have worked with NGS Super, LUCRF Super, legalsuper, Equip Super and EISS Super.
Our services are tailored for each fund, but built on a solid foundation of industry knowledge and insight. We typically begin each engagement with a thorough strategic discovery process, involving deep stakeholder engagement and user research, before moving onto the design and implementation stages. We work closely with you at every stage – from concept to implementation and beyond – to ensure that we provide your end users with a first-class digital experience.
Our superannuation clients
We are proud to work with these super funds
LUCRF Super
Underpinned by a comprehensive discovery phase, this project resulted in a site that is genuinely user centric.
legalsuper
legalsuper approached Luminary following a significant brand refresh and was faced with the predicament of redesigning and redeveloping their existing website or investing in a new build on a more suitable technical platform to suit their future needs.
NGS Super
NGS Super was looking for a platform that would provide security and stability, as well as empowering its staff to be self-sufficient in managing the site.
Equip Super
Equip Super wanted to create a fresh, modern and responsive site that would facilitate personalised content in the future.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
A digital strategy is a process, a client experience and a combination of tangible outputs. The creation of strategy happens through a blend of activities, undertaken by a cross-functional team delivered within our Agile framework.
Digital Design
Our award winning design team adopts a user-centric approach when designing digital services and products.
Content services
A powerful content strategy is critical when it comes to guiding the creation, delivery and governance of content that succeeds in meeting your business objectives and your audience needs.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.
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How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
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Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
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How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
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How to perform a website audit
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
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How to brief a digital agency
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.
Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.
A Guide to Digital Product Design
Everything you need to know if you're considering developing and launching a digital product.
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Why conducting a content audit is essential
Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.
