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But strategy doesn’t emerge in isolation or from one source.","blogUrl":"/blog/strategy-can-t-survive-alone-in-the-wild","isFeatured":false,"authors":{"publishDate":"02 October 2025","readingTime":5,"authors":[{"authorName":"Emma Andrews","authorUrl":"/emma"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b5cb5d7a-0830-4bc9-88d7-f9008ff59bd7/Emma_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emma Andrews"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/30a626fa-92d1-4afd-93e7-1b8637a072d7/33533.jpg?h=350&fm=webp","alt":"Constellation","width":1600,"height":900},"lastModified":"2025-10-27T11:59:19.3817857Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1ca91bb8-3404-4f99-bf14-90c310bddac3","title":"Micro-retirements: What this emerging trend means for digital strategy","introduction":"From superannuation to HR tech, micro-retirements are changing careers. 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For most businesses that rely on organic search traffic, this change has a far more profound implication: Is this the beginning of the end for web traffic as we know it?","blogUrl":"/blog/is-googles-ai-overviews-the-beginning-of-the-end-for-web-traffic","isFeatured":false,"authors":{"publishDate":"05 August 2025","readingTime":8,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":8,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"SEO/GEO","codename":"seo"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/95f47c83-5029-4a04-a3ed-2bc9a78cba35/arkan-perdana-eKTLh4_u7Ao-unsplash.jpg?h=350&fm=webp","alt":"Picture of a person holding a phone","width":1600,"height":900},"lastModified":"2025-08-08T06:52:22.4109433Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e80c05c7-1e9e-4123-bef9-e7420366841b","title":"WTF is GEO? 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From GEO to AIO and AEO to SXO, it’s hard to know what’s what – and what you actually need to focus on.","blogUrl":"/blog/generative-engine-optimisation-geo-guide","isFeatured":false,"authors":{"publishDate":"31 July 2025","readingTime":10,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":10,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SEO/GEO","codename":"seo"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d83218b8-0376-4a7d-9705-b1b8d640b8a4/GEO%20Guide-compressed.jpg?h=350&fm=webp","alt":"Woman on a computer","width":1600,"height":900},"lastModified":"2025-08-01T06:13:57.1419247Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"4f646f5b-4351-4d0a-ba09-4bb1848c6638","title":"How to choose the right CMS","introduction":"You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.","blogUrl":"/blog/how-to-choose-the-right-cms","isFeatured":true,"authors":{"publishDate":"29 July 2025","readingTime":8,"authors":[{"authorName":"Adam Griffith","authorUrl":"/adam"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a52d8d-13c7-4380-8f15-7f24726983a6/Adam_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Adam Griffith"},"readingTime":8,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Kentico","codename":"kentico"},{"name":"Umbraco","codename":"umbraco"},{"name":"Headless CMS","codename":"headless_cms"},{"name":"Kentico Kontent","codename":"kentico_kontent"},{"name":"Xperience","codename":"xperience"},{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/101e7fc0-41c8-43f6-90c5-fd2486694732/Choosing-the-right-CMS.png?h=350&fm=webp","alt":"An image of a digital device with logos of various apps overlaid","width":1600,"height":900},"lastModified":"2025-07-29T07:25:02.4758337Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a1d09f5e-e2aa-4d2a-b1c8-c2a07efbf65f","title":"How to improve the SEO and AI-friendliness of your PDFs","introduction":"While HTML remains the top choice for SEO and AI, many organisations still rely on PDFs. 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