Brighter digital experiences
A full service digital agency creating bright digital experiences for your customers and your organisation.
Celebrating 25 years of making digital bright
Reflecting on a quarter-century of moments and milestones that brought us to where we are today.
Some of our latest projects
MCG and MCC
The Melbourne Cricket Club engaged Luminary to reimagine and redevelop its digital ecosystem – encompassing the MCC, MCG and Australian Sports Museum websites.
Melbourne Airport Wayfinder
Melbourne Airport’s wayfinding system guides passengers seamlessly through the airport, whether they are arriving by car, seeking directions within the terminal, or exploring retail and dining options.
Clipspec design application
Luminary has been working with Clipsal by Schneider Electric, a leader in electrics and lighting, since 2013. The Clipspec Design App is just one example of our partnership of digital disruption and innovation.
BYD
Electric vehicle manufacturer BYD engaged Luminary to provide it with a digital strategy to enhance its online presence and consolidate its positioning as a leading EV brand in the Australian market.
Our flexible 3 stage framework to craft digital experiences
Explore
We take the time to understand the context so decisions can be made from a place of evidence rather than assumption.
Build
We bring together a select group of specialists from our team to suit your particular challenges so that your project has exactly the right resources at the right moments.
Grow
Our deeply integrated Strategy, UX, Design and Technology teams will work closely together to ensure that your digital assets continue to evolve and deliver a return on your investment.
Using our experience to make your digital experience brighter
We're experts in
What we deliver
How we do it
B Corp
Using business as a force for good
We are committed to balancing the needs of people and the planet with profit. As a mark of this commitment, on 4 March 2021 Luminary became a certified B Corp.
Supporting Partner of Beyond Blue
We are proud to be collaborating with Beyond Blue for better mental health outcomes across the Australian community.
Digital agency people
Some of the brightest minds in digital, at your service 👋
Meet your digital teamLatest posts
9 min read
Digital predictions for 2026
Technology is accelerating faster than ever, and as Luminary embraces the momentum, seven of our leaders share their predictions for the digital shifts set to shape 2026.
3 min read
Umbraco: From friendly CMS to serious DXP contender
If you’ve been around the .NET development world as long as we have, you’ll know Umbraco as ‘The Friendly CMS’. It earned that moniker for a reason. It’s open source, accessible, and developers love it because it doesn’t get in the way of good code.
7 min read
Our most memorable moments of 2025
Join us as we take a stroll back through our highlights from the year that was.
Guides and resources
Handy tools to help you win at your job
Our most popular guides and templates.
More handy resources
8 min read
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
9 min read
Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
5 min read
Why conducting a content audit is essential
Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.
