As a Contentful Silver Partner agency, Luminary helps content, marketing and development teams move off rigid CMS platforms and onto a composable model they can extend without waiting on a release cycle.
Our Silver Partner status equips Luminary with advanced Contentful expertise and training, directly benefiting our clients with the latest digital solutions. Alongside delivering Contentful development for brands like Nintendo, Luminary also offers content services, SEO, GEO, UX design, and data analytics capabilities.
Contentful is now a serious contender in Australia
Contentful's position in the Australian market has shifted up a gear. Combined with its recent acquisition by Salesforce, it's a platform worth taking a closer look at.
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What is Contentful?
Contentful is a composable, API-first content platform that lets you create content once and publish it to any channel – website, app, kiosk or device – without a developer in the loop for every change. It replaces the rigid page-and-template model of a traditional CMS with a content model you design around your business, delivered through RESTful and GraphQL APIs. Where a traditional CMS ties content to one website, Contentful treats content as a reusable building block that any team or platform can draw on.
By blending composability with native AI capabilities, Contentful enables dynamic personalisation, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4200 organisations worldwide.
What Contentful has to offer
Contentful’s content infrastructure provides a central hub for creating, managing and publishing content on any digital channel. Contentful allows you to:
Model content your way: Build a content structure tailored to your business, not one forced on you by page templates.
Create once, ship everywhere: Publish the same content to your website, apps and any other digital channel from a single hub.
Edit without developers: A rich editor interface, flexible roles and permissions, and multi-language support let content teams work independently.
Build with modular components: Reuse and remix content and design components across campaigns, brands and regions instead of rebuilding from scratch each time.
Personalise in real time: No-code tools let marketers tweak, test and tailor experiences without waiting on a developer.
Integrate on your terms: A RESTful and GraphQL API, microservices architecture and sub-100ms payload delivery give developers full programmatic control.
Why choose Contentful?
Contentful is one of the most widely used composable content platforms, trusted by brands including Kraft Heinz, Mailchimp, BigCommerce and, in Australia, Suncorp, Rheem, Officeworks and our own client, Nintendo. It's also rated 4.4/5 across more than 500 reviews on Gartner Peer Insights and 4.3/5 across more than reviews on G2.
Contentful is channel-agnostic and sits alongside the rest of your stack – pairing with Composable DXP, headless CMS approaches, plus data and analytics, SEO and GEO tooling on top.
How Luminary works with Contentful
Content modelling: Designing a content structure around your business and teams, not the other way round.
Contentful implementation: Set-up, migration and integration into your wider stack.
Change management and training: Getting your team self-sufficient on the platform, with support that continues after go-live.
Ongoing content services: Continued content production, modelling refinements and platform support as your needs evolve.
Technology solution consulting: Advice on where Contentful fits your architecture and how it connects to the rest of your martech and DXP stack.
Why choose Luminary as your Contentful partner agency?
Luminary is an independent Australian digital agency that has been creating award-winning experiences since 1999, with teams across Melbourne, Sydney, Brisbane and Bali. We are a Certified B Corp, and our mission is to make digital bright, and the human experience brighter. As a Silver Partner with Contentful, our developers are experienced at modelling, migrating and building on Contentful, backed by our strategy, UX and content practice.
