Australia's brightest digital agency
Why Luminary?
We've been digital for Australia's brightest brands since 1999
Hear what our clients sayRedefining benchmarks in user experience
Underpinned by a comprehensive discovery phase, the LUCRF Super project resulted in a site that was genuinely user centric.
Check out the case studyLighting the way
The Clipsal Electrical Design Application has revolutionised the process of planning electrical, lighting and smart home needs.
In a world of infinite possibilities, experience is everything
Here are some things we've been working on.
Visit our portfolio
Cancer Council Australia
Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.

Healthylife
Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.

Heart Foundation
Heart Foundation funds lifesaving heart research, education and work to improve heart disease prevention and care for all Australians.

Melbourne Business School
Home to leading executive education programs, Melbourne Business School needed a website that would match the calibre of its courses.
Luminary is a Certified B Corp!
We have cemented our commitment to use business as a force for good...
Read about our B Corp journeyDigital agency blog
So much knowledge, so little time
Here are some of the highlights from our blog.
Visit the blog
How to choose the right CMS
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.

The 7 secret ingredients for digital project success
The 7 secret ingredients for digital project success
Luminary Digital Strategist Emma Andrews reveals what it takes to really get value out of your investment in digital.

Choosing a martech stack
Choosing a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.

How to budget for a large website
How to budget for a large website
What does it take to build a substantial, high-quality website? And how much will you need to spend?
Using our experience to make your digital experience brighter
Who we help
Specific challenges require specific solutions
Some of the industries we specialise in.
Charities and Not-for-Profits
In an environment of ever-increasing public scrutiny, charities and NFPs are under more pressure than ever to optimise limited funds and increase conversions.
Professional services
Professional services firms face different challenges to consumer-focused businesses in the digital space. That’s why you need an agency with solid experience in the sector.
E-commerce and retail
One of the most critical success factors for players in the online shopping sector, according to Industry analyst IBISWorld, is the early adoption of new technology.
Superannuation
Luminary has deep expertise in the area of superannuation, having been a trusted advisor to a range of Australian super funds over many years.