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Engaging a digital agency

Strategy, design & UX

Digital Roadmap

How to create a digital strategy roadmap

How to create a digital strategy roadmap

Liam Thomas

By Liam Thomas, 1 February 20196 minute read

A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.

Picture of candy colour design examples

The digital design trends that shaped 2023

The digital design trends that shaped 2023

Thom Bransom

By Thom Bransom, 9 January 20249 minute read

Gradients made a comeback, bold typography options never left us, and we all got a little closer to bridging the gap between design and development.

Luminary UX workshop

Demystifying UX and industry terminology

Demystifying UX and industry terminology

Josh Smith

By Josh Smith, 11 October 20216 minute read

Too often UX is made to sound overly technical and confusing. This is troubling because UX is about understanding the human experience and making it simpler...

Spice jars

The 7 secret ingredients for digital project success

The 7 secret ingredients for digital project success

Emma Andrews

By Emma Andrews, 24 February 202017 minute read

Luminary Digital Strategist Emma Andrews reveals what it takes to really get value out of your investment in digital.

Technology selection

Abstract diagram of head with lights around it

Building a martech stack

Building a martech stack

Adam Griffith

By Adam Griffith, 29 March 20229 minute read

Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.

Laptop shot of a CMS

How to choose the right CMS

How to choose the right CMS

Adam Griffith

By Adam Griffith, 29 July 20228 minute read

You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.

Xperience v Optimizely

Choosing a DXP: Kentico Xperience or Optimizely

Choosing a DXP: Kentico Xperience or Optimizely

Picture of Luminary CTO Andy smiling with a black background

By Andy Thompson & Ynze Nunnink, 29 October 202112 minute read

Kentico Xperience and Optimizely Digital Experience Platform are two industry leading .NET-based DXPs with a broad feature set, long history, and strong roadmap. Mid- to large-sized organisations on a Microsoft tech stack will often find themselves researching and potentially trying to decide which platform suits them best. We use our expertise to break down the key differences between these fantastic platforms and help you choose one or the other.

Headless CMS panel

Headless v Traditional CMS - which one is right for you?

Headless v Traditional CMS - which one is right for you?

Tami Iseli

By Tami Iseli, Andy Thompson & Adam Griffith, 5 April 202316 minute read

In March 2023, Luminary hosted an expert panel with representatives from five leading CMS and DXP platforms, discussing the topic of headless CMS, and how organisations can decide whether it is right for them.

Image of a statue head with microservices icons coming out of it

The Marketer's Guide to Headless CMS

Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.

Fork in the road

Choosing between Kentico Xperience and Kontent.ai

Choosing between Kentico Xperience and Kontent.ai

Picture of Luminary CTO Andy smiling with a black background

By Andy Thompson, 28 June 20227 minute read

Most CMS or DXP vendors are synonymous with the products they produce, but Kentico Software took on a unique 'dual rail' product strategy, with two distinct flagship products serving different needs. What are the key differences, and when should you be looking at one or the other?