Our news, views and handy resources
Latest posts
5 min read
How to improve the SEO and AI-friendliness of your PDFs
While HTML remains the top choice for SEO and AI, many organisations still rely on PDFs. This guide offers practical strategies to optimise your PDFs for better discoverability and readability by search engines and AI tools.
5 min read
Will AI be the ruin of digital agencies?
As we stand on the precipice of the biggest disruptor that digital agencies have ever seen, Luminary MD Adam Griffith ponders whether AI will replace or revolutionise traditional agency roles.
7 min read
How to prioritise digital initiatives
Of all the competing priorities on your digital roadmap, which one should you tackle first? Without a clear and transparent process, decisions are often made based on who shouts the loudest or who holds the most seniority. But there is a better way...
Engaging a digital agency
6 min read
How to brief a digital agency
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.
10 min read
How to budget for a large website
What does it take to build a substantial, high-quality website? And how much will you need to spend?
7 min read
How to lay the right foundation for your digital asset
What's the best pathway towards building a website which will appreciate in value over time?
Strategy, design & UX
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
9 min read
The digital design trends that shaped 2023
Gradients made a comeback, bold typography options never left us, and we all got a little closer to bridging the gap between design and development.
6 min read
Demystifying UX and industry terminology
Too often UX is made to sound overly technical and confusing. This is troubling because UX is about understanding the human experience and making it simpler...
17 min read
The 7 secret ingredients for digital project success
Luminary Digital Strategist Emma Andrews reveals what it takes to really get value out of your investment in digital.
Technology selection
9 min read
Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
8 min read
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
12 min read
Choosing a DXP: Kentico Xperience or Optimizely
Kentico Xperience and Optimizely Digital Experience Platform are two industry leading .NET-based DXPs with a broad feature set, long history, and strong roadmap. Mid- to large-sized organisations on a Microsoft tech stack will often find themselves researching and potentially trying to decide which platform suits them best. We use our expertise to break down the key differences between these fantastic platforms and help you choose one or the other.
16 min read
Headless v Traditional CMS - which one is right for you?
In March 2023, Luminary hosted an expert panel with representatives from five leading CMS and DXP platforms, discussing the topic of headless CMS, and how organisations can decide whether it is right for them.
The Marketer's Guide to Headless CMS
Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.
7 min read
Choosing between Kentico Xperience and Kontent.ai
Most CMS or DXP vendors are synonymous with the products they produce, but Kentico Software took on a unique 'dual rail' product strategy, with two distinct flagship products serving different needs. What are the key differences, and when should you be looking at one or the other?
