Technology selection

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Building a martech stack

By Adam Griffith, 29 March 20229 minute read

Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.

How to choose the right CMS

By Adam Griffith, 29 July 20228 minute read

You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.

Choosing a DXP: Kentico Xperience or Optimizely

By Andy Thompson & Ynze Nunnink, 29 October 202112 minute read

Kentico Xperience and Optimizely Digital Experience Platform are two industry leading .NET-based DXPs with a broad feature set, long history, and strong roadmap. Mid- to large-sized organisations on a Microsoft tech stack will often find themselves researching and potentially trying to decide which platform suits them best. We use our expertise to break down the key differences between these fantastic platforms and help you choose one or the other.

Headless v Traditional CMS - which one is right for you?

By Tami Iseli, Andy Thompson & Adam Griffith, 5 April 202316 minute read

In March 2023, Luminary hosted an expert panel with representatives from five leading CMS and DXP platforms, discussing the topic of headless CMS, and how organisations can decide whether it is right for them.

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The Marketer's Guide to Headless CMS

Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.

Choosing between Kentico Xperience and Kontent.ai

By Andy Thompson, 28 June 20227 minute read

Most CMS or DXP vendors are synonymous with the products they produce, but Kentico Software took on a unique 'dual rail' product strategy, with two distinct flagship products serving different needs. What are the key differences, and when should you be looking at one or the other?

Optimizely as a headless CMS

By Ynze Nunnink, 17 March 20235 minute read

The Optimizely CMS has always been known as a traditional CMS, but is this still the case? Newly added features are pushing it into headless territory, and they come with some competitive advantages.

Choosing a DXP: Kentico Xperience or Umbraco CMS

By Andy Thompson & Emmanuel Tissera, 25 October 20217 minute read

Kentico Xperience and Umbraco are both very popular .NET DXP or CMS platforms. They bear many similarities, to the point that many digital agencies specialise in both platforms due to the similar skillsets required for implementation and support. Here's our in-depth comparison and guide to why you might choose one or the other for your project.

Choosing a DXP: Kentico Xperience or Sitecore

By Andy Thompson, 29 November 202115 minute read

Kentico Xperience and Sitecore Experience Platform are two industry leading .NET-based DXPs with a broad feature set, long history, and strong roadmap. Mid- to large-sized organisations on a Microsoft tech stack will often find themselves researching and potentially trying to decide which platform suits them best. We use our expertise to break down the key differences between these fantastic platforms and help you choose one or the other.

What is a composable DXP?

By Andy Thompson, 11 May 20227 minute read

As enterprises increasingly look to adopt Headless CMS, best-of-breed SaaS services, and API-first microservices architectures, the role of the traditional monolithic Digital Experience Platform (DXP) is gradually being reduced in many cases. Yet the requirement for a full suite of complementary digital marketing and experience management services remains. Enter: the composable DXP.

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There's still a place for the all-in-one DXP

By Andy Thompson, 25 September 20237 minute read

The talk of the CMS space in recent years has been all Headless this, and Composable that, and words like 'traditional' and 'monolithic' are being thrown around as almost offensive terms. Yet with the great power and flexibility you get from decoupling your systems, comes increased complexity. For many customers, there's still a very strong case for the (modern) Unified DXP.

Umbraco introduces composable DXP offering

By Mario Lopez, 30 June 20226 minute read

Umbraco’s Composable DXP makes integrations simpler, easier and more intuitive.