A/B testing, personalisation and marketing automation with Umbraco 8
A/B testing, personalisation and marketing automation with Umbraco 8 were the main highlights at the February Australian Umbraco Meetup.
By Emmanuel Tissera, 1 minute read
Most enterprise-level content management systems or digital experience platforms have the ability to perform A/B testing, personalisation and marketing automation. uMarketingSuite for Umbraco closes this gap with some of the platform's competitors.
At our first meetup for 2021, we had the pleasure of inviting the co-founder of uMarketingSuite, Jeffrey Schoemaker to demo this package. We had participants from Melbourne, Sydney, Bali, Dubai, Sweden, UK and the Netherlands who joined in to see the demo.
Jeffrey gave us a demo of some of the out-of-the-box functionalities of uMarketingSuite:
- A/B testing
- 360-degree profiling
- Lead scoring
- Web analytics
- Personalisation
- Email and SMS marketing
- Marketing automation
- Campaigns
There was a Q&A session at the end where we got some insights into GDPR compliance, IP anonymisation, e-commerce integration and the various licensing models available for this package.
Jeffrey Schoemaker talking about uMarketingSuite for Umbraco
The general consensus of our participants was that uMarketingSuite for Umbraco is a great addition to the Umbraco ecosystem bringing in a full suite of tools to assist the digital marketer.
Thank you!
We would love to thank Jeffrey for waking up early and presenting uMarketingSuite from his home base in the Netherlands. We were honoured to have you Jeffrey, and hope to see you again. Also a note of thanks to the participants for making time and attending this Meetup.
If you are interested in joining the next Umbraco Meetup hosted by Luminary, sign up here. For more news and interesting Umbraco tidbits, follow @UmbracoMel and me @dAmazingNut on Twitter.
By Emmanuel Tissera, 1 minute read
Liked this post?
Here are some other content items you may find interesting...
Umbraco is the leading open source ASP.NET Content Management System. Home to an Umbraco MVP, Luminary is an Umbraco Registered Partner.
Umbraco Heartcore launch
Umbraco Heartcore launch
By Emmanuel Tissera, 7 minute read
Umbraco Heartcore (formerly Umbraco Headless) was announced for public beta in February 2018 at the Umbraco Down Under Festival held on the Gold Coast in Australia. Fast forward to December 2019 for the commercial launch and learn more about what Umbraco Heartcore has to offer.
Emmanuel Tissera named Umbraco MVP
Emmanuel Tissera named Umbraco MVP
By Tami Iseli, 1 minute read
Luminary's Emmanuel Tissera has been awarded the prestigious title of Umbraco MVP.
E-Commerce in Umbraco 8
E-Commerce in Umbraco 8
By Emmanuel Tissera, 1 minute read
The March 2020 Melbourne Umbraco meetup was all about E-commerce packages in Umbraco 8. Ucommerce and Vendr spoke about their offerings and gave us practical demos.
A tutorial on building a .NET Core website with Umbraco Headless
By Emmanuel Tissera, 2 minute read
Want to build a .NET Core MVC website using Umbraco Headless? Follow this tutorial from Luminary Technical Lead Emmanuel Tissera...
Packages in Umbraco 8
Packages in Umbraco 8
By Emmanuel Tissera, 3 minute read
The December 2020 Melbourne Umbraco meetup was all about packages in Umbraco 8. Authors of different packages such as uSync, Plumber and a few others gave lightning demos/talks on their plugins.
Keep reading
Want more? Here are some other blog posts you might be interested in.
Creating a digital strategy roadmap
Creating a digital strategy roadmap
By Liam Thomas, 6 minute read
A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
What will happen to your search engine ranking if Google stops providing search in Australia?
What will happen to your search engine ranking if Google stops providing search in Australia?
By Emmanuel Tissera, 6 minute read
With Google threatening to withdraw search in Australia, many businesses are understandably concerned about the impact this may have on their website's search rankings. Here's what you can do to mitigate the risk.
