A/B testing, personalisation and marketing automation with Umbraco 8

A/B testing, personalisation and marketing automation with Umbraco 8 were the main highlights at the February Australian Umbraco Meetup.

Emmanual Tissera

By Emmanuel Tissera, 1 minute read

Most enterprise-level content management systems or digital experience platforms have the ability to perform A/B testing, personalisation and marketing automation. uMarketingSuite for Umbraco closes this gap with some of the platform's competitors. 

At our first meetup for 2021, we had the pleasure of inviting the co-founder of uMarketingSuite, Jeffrey Schoemaker to demo this package.  We had participants from Melbourne, Sydney, Bali, Dubai, Sweden, UK and the Netherlands who joined in to see the demo. 

Jeffrey gave us a demo of some of the out-of-the-box functionalities of uMarketingSuite:

  • A/B testing
  • 360-degree profiling
  • Lead scoring
  • Web analytics
  • Personalisation
  • Email and SMS marketing
  • Marketing automation
  • Campaigns

There was a Q&A session at the end where we got some insights into GDPR compliance, IP anonymisation, e-commerce integration and the various licensing models available for this package. 

Video URL: https://www.youtube.com/embed/1FHL9GszBuw

Jeffrey Schoemaker talking about uMarketingSuite for Umbraco

The general consensus of our participants was that uMarketingSuite for Umbraco is a great addition to the Umbraco ecosystem bringing in a full suite of tools to assist the digital marketer. 

Thank you!

We would love to thank Jeffrey for waking up early and presenting uMarketingSuite from his home base in the Netherlands. We were honoured to have you Jeffrey, and hope to see you again. Also a note of thanks to the participants for making time and attending this Meetup.

If you are interested in joining the next Umbraco Meetup hosted by Luminary, sign up here. For more news and interesting Umbraco tidbits, follow @UmbracoMel and me @dAmazingNut on Twitter.

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