Quick stats
Platform requirements
Platforms considered
Platforms shortlisted
The challenge
While Ryobi and AEG are in the business of guiding people to select the right tool for the job, the parent company of these household brands – TTI Group – came to Luminary for help with selecting the right CMS to meet its requirements.
With over 10 brands in its portfolio, TTI is a world leader in cordless technology, spanning power tools, outdoor power equipment, floor care and cleaning for consumer, professional, and industrial users in the home, construction, maintenance, industrial and infrastructure industries.
TTI was seeking a highly flexible, low-maintenance and cost-effective enterprise-grade CMS to support eight high-performance websites with best-practice internationalisation and strong marketing capabilities, including personalisation. The platform needed to be future-ready with robust integration capabilities to support future expansion.
Luminary was engaged to undertake a technical discovery to help TTI shortlist, evaluate and ultimately select a CMS for its re-platforming project.
Requirements analysis
The process began with a detailed requirements analysis, incorporating a review of TTI’s existing technical landscape as well as extensive stakeholder interviews to ascertain technical, functional and marketing requirements.
Luminary’s analysis revealed several key challenges with the current state, including the fact that content creation was being slowed down by disparate technology, and that excessive development time was required for basic functionality. Further, there was minimal data capture and analytics reporting. In short, the existing technology was restricting TTI’s ability to move quickly and provide a positive customer experience.
Following the current state analysis, Luminary conducted a broad assessment of potential CMS platforms with reference to industry reports, customer reviews, and direct experience working with the relevant platforms.
An ideal future state was outlined, with one CMS for all brands to allow for easier administration, sharing of components, and a reduction in costs.
Exploring platform options and alignment
In order to help TTI shortlist and evaluate platforms, Luminary advised on the options available - including the pros and cons of various approaches to solution architecture (monolithic, microservices, and middleware plus microservices), as well as different hosting options (SaaS, Managed and Self-managed).
Luminary’s CMS Comparison Matrix was provided to assist TTI in shortlisting multiple CMS options, along with guidance on how to make the best use of this proprietary selection tool.
Together, Luminary and TTI narrowed down the field of potential CMSs from the 11 that were initially considered, down to a final four (Acquia, Kontent.ai, Optimizely, Umbraco). As well as advising on the reasons that these platforms were suited to TTI’s requirements, Luminary also advised on why the other platforms on the consideration list were not quite the right fit.
Once the shortlist was determined, Luminary assisted TTI in generating vendor briefings and an evaluation scorecard to support vendor demonstrations and allow TTI to assess the vendors’ offerings against its requirements.
Going to market
Luminary’s extensive analysis resulted in a list of 471 detailed requirements, which were then refined into a final list of just under 200. These requirements then formed the backbone of a Request for Proposal that TTI could use to go out to market to find an implementation partner.
From the shortlist of four vendors, TTI ultimately selected Acquia as its preferred platform and went to market seeking a digital agency with specialist capabilities in that platform.
Keep Reading
Want more? Here are some other examples of our work that you might be interested in.
[{"title":"Australian Centre for the Prevention of Cervical Cancer","introduction":"The Australian Centre for the Prevention of Cervical Cancer (ACPCC) is Australia’s leading organisation for cervical cancer prevention.","linkUrl":"/australian-centre-for-the-prevention-of-cervical-cancer","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3e2de707-d319-4335-b6b4-65efd2cf1137/ACPCC-Hero%20Banner.jpg?h=350&fm=webp","alt":"Doctor with patient","width":1945,"height":1094},"lastModified":"2023-04-14T06:50:17.8514631Z"},{"title":"Allens 200","introduction":"Allens, a leading APAC law firm, wanted to create a digital experience to mark 200 years in operation.","linkUrl":"/allens-200","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/794f7a87-c71c-4a73-a684-0becd1d68246/Allens200-Hero%20Banner.jpg?h=350&fm=webp","alt":"Allens 200 ","width":1945,"height":1094},"lastModified":"2022-08-29T23:57:09.411033Z"},{"title":"AusAppPathways App","introduction":"The Australian Apprenticeships and Traineeships Information Service needed to create a mobile-friendly tool to help people make their chosen career a reality.","linkUrl":"/ausapppathways-app","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/dc0e3561-a903-44a4-9fa8-44bb1f493144/10_hero-project_AusPathway.jpg?h=350&fm=webp","alt":"Four young people looking at their mobile phones","width":1600,"height":900},"lastModified":"2023-09-19T04:55:11.7152136Z"},{"title":"Avant","introduction":"Avant’s website rebuild has resulted in a comprehensive portal that serves as a premier destination for healthcare professionals.","linkUrl":"/avant","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/263d52e0-91a1-4d7d-b50a-d4cd46392460/template-feature_hero%402x.png?h=350&fm=webp","alt":"A doctor sitting in a chair","width":3840,"height":2160},"lastModified":"2024-04-23T08:33:01.3349188Z"},{"title":"Beyond Blue","introduction":"Beyond Blue needed to transition away from a legacy CMS which was preventing it from supporting the mental health of the community in the best possible way.","linkUrl":"/beyond-blue","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/184c8f1a-b038-413d-9e17-d4ad6e404ce8/template-case-study-hero.jpg?h=350&fm=webp","alt":"Picture of a person standing under an umbrella with rain","width":1791,"height":810},"lastModified":"2024-06-17T03:35:12.5785331Z"},{"title":"Cancer Council Australia","introduction":"Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.","linkUrl":"/cancer-council-australia","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/39fbad39-8379-4682-b59a-027402a9f3c7/CC-%20Hero%20Banner.jpg?h=350&fm=webp","alt":"Lady with cup of tea laughing","width":1945,"height":1094},"lastModified":"2023-09-19T05:19:55.8820686Z"},{"title":"Churches of Christ","introduction":"Churches of Christ engaged Luminary to lead an evidence-based digital transformation to bring more clarity and customer-centricity to its website. ","linkUrl":"/churches-of-christ","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/fb3cc0a6-bdcb-46e2-a670-6a6f2c917367/CCQ-Hero%20Banner.png?h=350&fm=webp","alt":"Churches of Christ website - on tablet and mobile","width":1600,"height":900},"lastModified":"2022-08-04T02:50:21.4161695Z"},{"title":"Yarra City Council","introduction":"The City of Yarra is a local government area (LGA) in the inner eastern and northern suburbs of Melbourne, with a population of 91,543 residents. Some of Melbourne’s most iconic suburbs belong to the City of Yarra, including Richmond, Collingwood, Fitzroy and Carlton North.","linkUrl":"/yarra-city-council","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/350cd4e5-a619-4c97-9fba-8097289b2e05/yarraCity-case-study-hero.jpg?h=350&fm=webp","alt":"Picture of a government city council","width":1440,"height":810},"lastModified":"2023-11-23T23:56:32.5942493Z"},{"title":"Clipsal by Schneider Electric","introduction":"Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.","linkUrl":"/clipsal-new","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/2b6ea146-defd-483e-8a72-f2919f3492c5/Clipsal_CaseStudy_16x9_hero.jpg?h=350&fm=webp","alt":"Clipsal on a laptop","width":1440,"height":810},"lastModified":"2023-09-19T05:19:17.564572Z"},{"title":"Global portfolio prioritisation for Schneider Electric","introduction":"Luminary was engaged to improve Schneider Electric's management of the digital portfolio across different teams and countries to enhance visibility and reduce the time in which jobs and ideas are assigned and completed.","linkUrl":"/portfolio-prioritisation-schneider-electric","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ee311036-6c38-4bff-a78b-8cb9d94027f4/SE%2BJiraAtlassian-Hero%20Banner%20%281%29.jpg?h=350&fm=webp","alt":"Picture of the Jira platform for Schneider Electric","width":1200,"height":675},"lastModified":"2023-06-05T04:24:42.0001936Z"},{"title":"Clipsal Electrical Design Application","introduction":"The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.","linkUrl":"/clipsal-electrical-design-application","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0d63608d-c923-4748-8156-b1a0c95226b5/Clipspec-Hero-Banner.jpg?h=350&fm=webp","alt":"Clipspec floor plan","width":1945,"height":1094},"lastModified":"2023-09-19T04:40:21.6727675Z"},{"title":"Fandelo","introduction":"Fandelo is a social engagement platform that fosters fan-based communities centred around sports, music and entertainment.","linkUrl":"/fandelo","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f9676f92-8333-4452-8507-9979803bde23/template-feature_hero.png?h=350&fm=webp","alt":"Fandelo hero image","width":1600,"height":900},"lastModified":"2023-11-14T00:20:50.5703596Z"},{"title":"Fleet Plant Hire","introduction":"Fleet Plant Hire is a trusted leader with a continually growing database of over 2,500 registered earthmoving contractors, offering a wide range of highly skilled and industry-compliant operators and plant equipment to meet the needs of small and large projects.","linkUrl":"/fleet-plant-hire","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/79d501b9-2371-40ba-a48f-a35c2eb1e762/Screen%20Shot%202023-04-03%20at%208.42.43%20pm.png?h=350&fm=webp","alt":"Picture of a tractor grid in the soil","width":1916,"height":1070},"lastModified":"2023-04-17T04:01:17.5124645Z"},{"title":"FlexSelect","introduction":"Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.","linkUrl":"/flexselect","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3c45d90d-1238-42df-bfac-dc167428f134/05_hero-project_FlexSelect.jpg?h=350&fm=webp","alt":"Image show FlexSelect application on a tablet","width":1600,"height":900},"lastModified":"2023-09-19T04:54:28.2251678Z"},{"title":"Fuso","introduction":"Fuso approached Luminary seeking to significantly improve customer engagement through the enablement of personalised product matching, and a greatly enhanced enquiry experience.","linkUrl":"/fuso","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/89178797-7c07-442c-be2a-2050db5801a2/Fuso-Hero%20Banner.png?h=350&fm=webp","alt":"Fuso truck on a bridge","width":1600,"height":900},"lastModified":"2023-06-27T02:09:05.5286584Z"},{"title":"Healthylife ","introduction":"Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.","linkUrl":"/healthylife","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5a07b98e-f311-4727-906d-e74187f084e3/HL-Hero%20Banner%402x.jpg?h=350&fm=webp","alt":"HealthyLife website ","width":3890,"height":2188},"lastModified":"2024-06-24T05:59:38.0249316Z"},{"title":"Hume Bank","introduction":"Hume Bank needed a world-class site that would appeal to a broad customer base.","linkUrl":"/hume-bank","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5bc2ef75-961e-4649-81f6-cb1c405eea94/06_hero-project_HumeBank.jpg?h=350&fm=webp","alt":"Image showing Hume Bank website on a mobile phone","width":1600,"height":900},"lastModified":"2023-01-25T04:26:17.7510758Z"},{"title":"IFM Investors","introduction":"IFM Investors appointed Luminary to deliver a new corporate website to deliver on the needs of its growing international audience.","linkUrl":"/ifm-investors","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/34126cdc-4f85-4045-bb4c-435c17e4c25b/ifminvestors04.jpg?h=350&fm=webp","alt":"IFM hero image","width":1600,"height":900},"lastModified":"2023-09-01T03:00:22.6360227Z"},{"title":"Interrelate","introduction":"A deep discovery engagement resulted in a blueprint for digital transformation for relationship services provider Interrelate.","linkUrl":"/interrelate","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/8cb4a77d-c086-467b-9e5c-871affbbf057/Interrelate-Hero%20Banner.png?h=350&fm=webp","alt":"Interrelate","width":1945,"height":1094},"lastModified":"2022-10-11T07:35:03.0547209Z"},{"title":"Kapitol Group","introduction":"Kapitol Group’s digital transformation and growth-geared website.","linkUrl":"/kapitol-group","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7b21882b-6eea-4ec2-928b-df101e194139/ben-allan-BIeC4YK2MTA-unsplash.jpg?h=350&fm=webp","alt":"Picture of a Kapitol Group construction site","width":6000,"height":4000},"lastModified":"2023-03-02T02:52:58.1479747Z"},{"title":"legalsuper","introduction":"legalsuper approached Luminary following a significant brand refresh and was faced with the predicament of redesigning and redeveloping their existing website or investing in a new build on a more suitable technical platform to suit their future needs.","linkUrl":"/legalsuper","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/30b520bb-72ac-4aa1-8daf-cd6d9da40249/OPTION%202.png?h=350&fm=webp","alt":"Picture of legalsuper team in a meeting in black and white","width":1321,"height":744},"lastModified":"2024-07-01T11:23:10.3423441Z"},{"title":"Magistrates Court of Victoria","introduction":"The Magistrates’ Court of Victoria engaged Luminary to help design a future-state digital service ecosystem.","linkUrl":"/magistrates-court-victoria","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/2db8f116-bc8a-43c7-8dea-660c48c9c1fb/Untitled%20presentation.jpg?h=350&fm=webp","alt":"Picture of the Melbourne Magistrates Court","width":960,"height":540},"lastModified":"2024-03-18T23:54:39.5244922Z"},{"title":"Melbourne Airport","introduction":"Implemented by Luminary and designed by Hardhat, the Melbourne Airport website is a future-focused digital platform built on headless CMS platform Kontent.ai. ","linkUrl":"/melbourne-airport","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/56bd154d-18c1-4cea-8b9d-b870de68fcf6/MA-feature_hero.png?h=350&fm=webp","alt":"Plane flying overhead","width":2000,"height":1125},"lastModified":"2023-08-15T06:17:29.7896927Z"},{"title":"Money3","introduction":"Money3 approached Luminary intending to establish a more solid and recognisable brand and carve out a place in the market amongst leading non-band providers. ","linkUrl":"/money3","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/54815af2-b200-4fa1-804d-40f76d01f998/template-case-study-hero%402x.jpg?h=350&fm=webp","alt":"Picture of two women sitting in the boot of a car","width":1440,"height":810},"lastModified":"2024-03-28T02:05:15.7274531Z"},{"title":"New South Wales Government Headless Content Advisory ","introduction":"The New South Wales Government OneCX Program engaged Luminary for an advisory project on headless CMS. Specifically, they wanted Luminary to clearly define and exhibit headless CMS so that its government agencies were aligned on what it means.","linkUrl":"/new-south-wales-government-headless","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7e1b3cca-a3b2-480f-83a4-18aef27835f7/dan-freeman-7Zb7kUyQg1E-unsplash%20%281%29.jpg?h=350&fm=webp","alt":"Picture of the NSW Gov landscape","width":1439,"height":810},"lastModified":"2023-11-15T01:52:08.2239086Z"},{"title":"Outerspace Design","introduction":"Product design consultancy Outerspace Design sought Luminary’s assistance to design a website that would reflect its contemporary vision and outlook.","linkUrl":"/outerspace-design","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/eb1be2c9-cae2-497d-8b8f-1188dd03a60f/outerspace-case-study-hero.jpg?h=350&fm=webp","alt":"Product design team","width":1440,"height":810},"lastModified":"2023-09-20T23:37:27.5849263Z"},{"title":"Pearson Australia Schools","introduction":"Pearson is a leader in the education publishing market, supporting over 25 million students across 70 different countries. The global dominance of this British-founded company has meant that most Australian students have used a Pearson textbook or digital resource as part of their primary, secondary or tertiary schooling.","linkUrl":"/pearson","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/fb5b63f7-14e5-4aa2-b614-5d92875a4eca/PearsonAUK12-feature_hero.png?h=350&fm=webp","alt":"Picture of a student standing in a classroom holding a Pearson textbook","width":3840,"height":2160},"lastModified":"2023-10-23T08:48:34.1692369Z"},{"title":"Pet Culture","introduction":"Backed by Woolworths and pet insurance specialists PetSure, PetCulture is a new online destination for pet owners.","linkUrl":"/pet-culture","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/40cae930-037d-4400-8a0b-c5cdb0069e85/IC-Hero%20Banner.png?h=350&fm=webp","alt":"Cute dog looking wistful","width":3890,"height":2188},"lastModified":"2023-11-13T03:37:08.0271282Z"},{"title":"TTI Group (Ryobi)","introduction":"The parent company of household names Ryobi, AEG and Milwaukee, TTI Group, sought Luminary’s assistance to select a future-proof CMS for the re-platforming of eight of its brand websites.","linkUrl":"/tti-group","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/6e14f241-9706-4aaa-9237-29aba853fc41/template-case-study-hero%402x.jpg?h=350&fm=webp","alt":"Picture of a man using a Ryobi power tool in a shed","width":2880,"height":1620},"lastModified":"2024-03-28T06:00:18.8634592Z"},{"title":"Simplot","introduction":"Simplot has been serving up convenient, balanced meals for decades, found on the shelves of major supermarkets and in the pantries of Australians and New Zealanders.","linkUrl":"/simplot","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/20aecfb6-6ae5-4b18-b128-6c94a7cb8d74/Simplot-Hero%20Banner.jpg?h=350&fm=webp","alt":"Picture of a farmer outdoors holding green beans for Simplot food production","width":1945,"height":1094},"lastModified":"2024-02-06T03:25:34.3485675Z"},{"title":"The Salvation Army Discovery Project","introduction":"A deep discovery engagement with Luminary has helped lay the foundations for a far more user-centric website for The Salvation Army.","linkUrl":"/the-salvation-army-discovery-project","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d6e69bd9-6b01-4d6c-8273-6bfd7ca620d0/salvos-case-study-hero.jpg?h=350&fm=webp","alt":"Woman in high vis vest standing with a box in front of a Salvos truck","width":1440,"height":810},"lastModified":"2023-07-14T01:19:12.8888805Z"},{"title":"UNICEF Australia","introduction":"UNICEF Australia engaged Luminary to undertake a complete website rebuild, from discovery through to continuous improvement.","linkUrl":"/unicef-australia","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/97ca4e5a-46b0-4184-ba07-a018077b6643/Unicef-Hero%20Banner.png?h=350&fm=webp","alt":"A female UNICEF worker with a child","width":3890,"height":2188},"lastModified":"2023-08-15T06:27:37.5385481Z"}]
