Selecting a marketing technology stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy.
There are four steps we suggest you undertake in choosing the right martech stack for your needs:
- Determine your objectives
- Audit your existing martech ecosystem
- Assess and analyse
- Define your target future state.
Luminary's Martech Audit Matrix is the perfect place to start when auditing your existing martech ecosystem.
For more information on how to select the martech stack that best meets the needs of your organisation, see our blog post Building a martech stack.
About Luminary
Luminary is an independent Australian digital agency that has been creating award-winning experiences since 1999. With a portfolio that includes some of the most well-known names in the Australian government, retail and corporate sectors, Luminary’s offering includes digital strategy and transformation, UX design, development, hosting, and digital marketing. Luminary has more than 75 team members across offices in Melbourne, Sydney, Brisbane and Bali.
